| Valuation BMW Group | BUSM31 – Strategic Financial Management | 2010-10-27 | Group 14 | | | Tutor: Authors: Måns Kjellsson Daniel Hedevåg Jonas Karlsson Mathias Ljungberg Jakob Tuvehjelm Background BMW is one of the ten largest automobile manufacturers in the world‚ with an annual production of 1.3 million cars (2009). It is furthermore one of the leading manufacturers in the premium car segment. BMW Group brand portfolio includes in addition
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strategy of a company. The company I have chosen to analyse is BMW. BMW was founded in 1916 as a result of two men Karl Rapp and Gustav Otto merging their two companies (Flugmaschinenfabrik Gustav Otto company and Rapp Motorenwerke company) (“Milestones‚” n.d.‚ para. 41) Since 1916 BMW has expanded and grown hugely and is now considered one of the best premium level automotive makers in the world today. BMW are not only manufacturers of BMW‚ they have acquired Rolls Royce in 1998 (“Milestones‚” n.d.
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1. Introduction The amazing success of the BMW group for decades inspired me to write this brief report on this group. Initially‚ the report will provide an overview of the group. Secondly‚ by using PEST and Porter’s 5 forces analysis‚ it will describe the current and future environment that the group is operating in. Next part will be an analysis of strengths as well as weaknesses of the group via the market and its competitors. Then the report will present the strategy NUMBER ONE that is
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171 a 1 Question 1 - Success of the BMW Group 1. Introduction The BMW Group was founded in 1917 and today is one of the leading. automobile and motorcycle manufacturers worldwide with a workforce of more than 100‚000 associates in over 100 countries (BMW Group 2012). The company possesses three of the stron gest premium brands in the car industry‚ BMW. MINI and Rolls-Royce‚ as well as holding. a strong market position within the motorcycle sector (Innovation Leaders 2011). According to Linkedln
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BMW Type Aktiengesellschaft Traded as FWB: BMW Industry Automotive industry Founded 1916 Founder(s) Franz Josef Popp Headquarters Munich‚ Germany Area served Worldwide Key people Norbert Reithofer (CEO)‚ Joachim Milberg (Chairman of the supervisory board) Products Automobiles‚ motorcycles‚ bicycles Revenue €60.48 billion (2010) Operating income €5.094 billion (2010) Profit €3.218 billion (2010) Total assets €108.87 billion (end 2010) Total equity €23.10 billion
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Foreign Investment during the recent global economic recession ABSTRACT:- The year 2008 marked the end of a growth cycle in international investment that started in 2004 and saw world foreign direct investment (FDI) inflows reach a historic record of $1.9 trillion in 2007. Since then FDIs have been decreasing. The fall in global FDI in 2008–2009 is the result of two major factors affecting domestic as well as international investment. First‚ the capability of firms to invest has been reduced
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Bmw Strategic Plan Table of Contents 1.0. EXECUTIVE SUMMARY 2 2.0. BUSINESS MISSION VISSION AND STRATEGIC OBJECTIVES 5 2.1. Company Mission and Vision 5 2.2. Goals 5 2.3. Core competence/sustainable competitive advantage 6 3.0. ANALYSIS OF THE BUSINESS INTERNAL AND EXTERNAL ENVIRONMENT 7 3.1. Micro Environment (C3SPM ) 7 3.2. Macro Environment (SLEPT) 12 4.0. KEY CRITICAL SUCCESS FACTORS 15 5.0. SWOT 17 6.0. BASIC STRATEGIC THRUST 23 6.1. Proposal 1: Innovation 25 6.2. Proposal 2: Differentiation
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Excellence >>BMW BMW is the ultimate driving machine. Manufactured by the German company‚ Bayerische Motoren Werke AG‚ BMW stands for both performance and luxury. The com- pany was founded in 1916 as an aircraft-engine manufac- turer and produced engines during World War I and World War II. It evolved into a motorcycle and automobile maker by the mid-20th century‚ and today it is an internationally respected company and brand with €53 billion (about $76 billion) in revenues in 2008. BMW’s logo
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for Bayerische Motoren Werke AG (Bavarian Motor Works) TABLE OF CONTENTS An overview of Bayerische Motoren Werke AG----------------------------------P.4 BMW – Mission-------------------------------------------------------------------------P.5 Automobile Market--------------------------------------------------------------------P.9 BMW – “The Ultimate Marketing Machine”-----------------------------------P.12 Customer-driven------------------------------------------------------------------P
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The BMW group was founded in 1916 in Germany more precisely in Munich‚ Bavaria. On the 7th of March the company will be celebrating their 101st anniversary. The group currently has three brands under its wings. The original BMW with diverse series targeting different markets‚ MINI‚ and Rolls-Royce Motor Cars. The presence of this German company is everywhere worldwide. The manufacturer is currently present in 14 countries worldwide for its manufacturing business. In total 31 manufacturing and assembling
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