STRATEGIC OBJECTIVES Increased market share. Higher quality products to enhance the positioning. Lower costs relative to key competitors. Broader lines and attractive products consumer. Better service to customers. Loyalty or addition of new clients TYPES OF STRATEGIES Segmentation and Positioning Basic Competitive Strategies Porter Growth Strategies Strategies against the competition Launching new products PORTER COMPETITIVE BASIC STRATEGIES Competitive advantage
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Objectives of Business means the purpose for which the business is established. It is generally believed that the main objective of business is ta make profit and avoid loss. We do admit that profit is a driving force in undertaking any business activity but it is not the sole objective of any business. In the words of Urwick “earning of profit cannot be objective of a business any more than eating is the objective of living” . A business which is hunting after profits and ignores other objectives
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Dena Hale Advertising Objectives Communication goals A goal of communication is informing target audience and/or consumers about the company’s product features. One communication goal is that the target audience will see the brand and product in the first month of the product launch. The target audience will see this through social media and email blasts sent from the brands’ (Orange) sister companies. Advertising exposure will also be another communication goal because there will be a vast
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Aims and Objectives Every business has aims that they wish to achieve‚ they might be overall goals and purposes that the business was set up to fulfil. Aims can therefore be seen as not only long term‚ but in some cases‚ almost impossible to reach‚ Heinz aims for its tomato sauce to be the world’s favourite ketchup‚ on every table’ (every table; total Customer satisfaction). But this doesn’t the organisation from trying to reach the aim‚ and from always working towards it. Typical aims
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Week 1 - Introduction to Innovation‚ Design and Creativity Organizations hire management teams to develop innovative ideas to compete in the marketing arena. Innovation is a topic often compared to creativity and design; however‚ one must be creative to design innovative products. To have a creative advantage the innovative product must be a design displaying incredible creativity to draw the consumer’s interest and contribute to the organizations success. Innovation
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service possible." Employees also call it the wow statement and has been the key factor for Zappos.com quick success in a global scale. This mission statement has helped with employee retention because the company goes through many steps to find objective based employees which clearly fit the company ’s profile. They do mention that they have left behind very talented people who were not fitted with the company ’s profile. Every employee goes through two interviews‚ one from management and one from
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Investment Objectives Investment objectives cover how we accomplish most financial goals. These investment objectives are important because certain products and strategies work for one objective‚ but may produce poor results for another objective. It is quite likely you will use several of these investment objectives simultaneously to accomplish different objectives without any conflict. The other five specific objectives are stated below. Capital Appreciation Capital appreciation is
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Relevance and implication of business objectives models in terms of Nepalese enterprise. Ans: In much of economic theory‚ it is assumed that a business aims to maximise profits.In reality‚ most businesses which are run for “commercial gain” do have profit maximisation as an important objective – since the shareholders have taken a risk investing in the business and require a return (profit) to compensate them for their risk. Profit maximization is the process by which a firm determines the price
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economy by concentrating on the choices made by individual participants in the economy such as consumers‚ workers‚ business managers and investors. Microeconomics stresses on the role of prices in business and personal decisions. One of its major goals is to understand how prices of particular goods and services are determined and how prices influence decisions. Because of this reason‚ microeconomics is sometimes called price theory. Macroeconomics looks at the economy from a broader perspective
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vs Objective In stories‚ newspapers‚ and the spoken word‚ people all over the world are trying to convince you to think as they do. They are bombarding you with facts and figures‚ opinions and projections. It is up to you to create order within this chaos and find the patterns that will help you to understand what is true‚ what could be true‚ and what is outright false. In order to do all this‚ you need to have a firm grip on what is objective and what is subjective. Definition of Objective and
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