The History of BMW The name BMW came from Karl Friedrich Rapp‚ who was a Bavarian but well known as an engineer in 1916. BMW stands for Bayersiche Motoren Werke (Bavarian Motor Works) and its first appearance was actually in an aircraft engine. In 1917 this 6 cylinder Type IIIa went into production. When the Treaty of Versailles was signed and it forced them to stop production because it prohibited BMW from making aircraft engines in 1919. So they started to build air brakes for railway cars
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The BMW group was founded in 1916 in Germany more precisely in Munich‚ Bavaria. On the 7th of March the company will be celebrating their 101st anniversary. The group currently has three brands under its wings. The original BMW with diverse series targeting different markets‚ MINI‚ and Rolls-Royce Motor Cars. The presence of this German company is everywhere worldwide. The manufacturer is currently present in 14 countries worldwide for its manufacturing business. In total 31 manufacturing and assembling
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Threats of New Entrants The threat of new entrants in the fast food industry are noted to be a strong summary assessment characteristic . The reasoning behind this is that there are no set barriers or loops that could legally prevent a company from entering the industry. The major barriers a firm faces in this industry are the economies of scale and the access to distribution. In order to capture the market they have spend tremendous amount of money on advertising and marketing. If a firm wants
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Bayerische Motoren Werke AG‚ commonly known as BMW or BMW AG‚ is a German automobile‚ motorcycle and engine manufacturing company founded in 1916. BMW is headquartered in Munich‚ Bavaria‚ Germany. It also owns and produces Mini cars‚ and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad. In 2010‚ the BMW group produced 1‚481‚253 automobiles and 112‚271 motorcycles across all its brands. BMW is part of the "German Big 3" luxury automakers‚ along with Audi
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for Bayerische Motoren Werke AG (Bavarian Motor Works) TABLE OF CONTENTS An overview of Bayerische Motoren Werke AG----------------------------------P.4 BMW – Mission-------------------------------------------------------------------------P.5 Automobile Market--------------------------------------------------------------------P.9 BMW – “The Ultimate Marketing Machine”-----------------------------------P.12 Customer-driven------------------------------------------------------------------P
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on “what makes a BMW a BMW”. In fact‚ there was no product launch to advertise and BMW was able to use this time to shift its strategy from ‘push’ to ‘pull’. The goal of this advertisement was to “produce the most exciting‚ fun thing people had ever seen come out of their computer”. In terms of numbers‚ this campaign was used to maintain growth and sales‚ which had been growing excessively since 1992: from 60 000 units sold to 180 000 units (exhibit 1). In terms of target‚ BMW wanted to attract
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in the BMW’s future strategy‚ it strongly focus on expand of the potential market. For example‚ China and Russia. In terms of brand promotion‚ BMW Group‚ will seize the opportunity‚ and vigorously advise and expand public awareness network. At the same time‚ BMW also advertise their ambitions and sense of responsibility to society. In the automotive manufacturing area‚ BMW Group proposed to advertise new product concepts and environmental protection. BMW believes that with further development of
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BMW Type Aktiengesellschaft Traded as FWB: BMW Industry Automotive industry Founded 1916 Founder(s) Franz Josef Popp Headquarters Munich‚ Germany Area served Worldwide Key people Norbert Reithofer (CEO)‚ Joachim Milberg (Chairman of the supervisory board) Products Automobiles‚ motorcycles‚ bicycles Revenue €60.48 billion (2010) Operating income €5.094 billion (2010) Profit €3.218 billion (2010) Total assets €108.87 billion (end 2010) Total equity €23.10 billion
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Conclusion Need to do more of promotional strategies to attract more of female consumers with like of limited edition specially for females in their existing models or for new models in this edition just by giving few simples thing which females like in the car for example- pink colour‚ soft-toys‚ trendy seat covers‚ etc. Furthermore‚ The Asia Pacific region is becoming increasingly crucial to global automotive sales. Although it has been overshadowed by China ’s rapid growth in recent years‚
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Career of Norbert Reithofer‚ CEO of BMW In 1987‚ Norbert Reithofer joined Bavarian Motor Works‚ or BMW‚ as Chief of Maintenance Planning. Nevertheless‚ as Norbert Reithofer was a good student and a sincere worker in BMW‚ his improvement was fast. Within a couple of years‚ that is in 1989‚ Norbert Reithofer became the Director of Controlling Technologies‚ and after two more in 1991‚ reached the directorship of the Body-in-White production division of the BMW firm. In 1994‚ Norbert Reithofer
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