generic strategies available to a firm: differentiation or cost leadership. Both strategies can be applied either into a focused market or a broad market. Do you agree that these are the only two strategies available? Are they mutually exclusive? Why or why not? Porter’s Generic Strategies Target Scope Advantage Advantage Low Cost Product Uniqueness Broad(Industry Wide) Cost Leadership Strategy Differentiation Strategies Narrow (Market Segment) Focus Strategy(low cost) Focus Strategy(differentiation)
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W.H. Auden poem “Stop All The Clocks”‚ published in 1938‚ describes the death of a loved one and the enormous funeral which followed. The poem consists of four stanza‚ each containing four lines. Auden’s poem‚ explores the ideas of grief‚ through the first person pronoun “I”‚ in order to engage the reader into his personal tragedy. It’s almost as if each stanza expresses a new emotion‚ with the first stanza expressing grief‚ the second stanza expressing public notification‚ the third stanza expressing
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The BMW Group will expand production capacity at its US plant in Spartanburg from some 150‚000 to 240‚000 units by 2012. Plans for the expansion are already underway. Capacity at the Oxford MINI plant is to be increased to 260‚000 units per annum—without making further investments in infrastructure. The BMW Group will take the first step towards expanding its capacity in China by raising it from 30‚000 to 44‚000 units a year. Furthermore‚ the company will work on strategically increasing purchasing
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Threats and recommendations of BMW: In this part‚ this report will focus on the discussion of BMW’ threats of brand equity‚ and contrapose the threats give some recommendations. Additionally‚ there are some considerations in brand equity that is a series of capital and liabilities related to a brand’s name and logo that plus or minus the value provided by a product or service to a group or that group’s customers (David A. Aaker‚ 1996) of BMW and is includes the BMW’ awareness‚ BMW’s recall‚ BMW’s
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BMW. The Ultimate Driving Machine. The slogan pretty much speaks for itself and later on in the essay‚ you will know why. “We don’t make sports cars. We don’t make S.U.V.’s. We don’t make hybrids‚ and we don’t make luxury sedans. We only make one thing‚ the ultimate driving machine.” Germany has a long history of motoring excellence‚ with their top rank as BMW; powerful‚ yet refined. Vehicles designed for people who demand the best. Luxury cars‚ high performance cars‚ well-crafted cars; these
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OVERVIEW In 2001‚ BMW came out with its latest innovative marketing strategy titled BMW Films. In partnering with Fallon and Anonymous Productions‚ who connected with A-list directors‚ actors‚ and production value‚ created a series of five films collectively called “The Hire” that generated 2.5 millions viewers with over 24‚000 more unit sales than the 2000. And the question now rise to what should BMW’s next move be. ANALYSIS It took the firm about 50 years from its first automobile in 1929
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Excellence >>BMW BMW is the ultimate driving machine. Manufactured by the German company‚ Bayerische Motoren Werke AG‚ BMW stands for both performance and luxury. The com- pany was founded in 1916 as an aircraft-engine manufac- turer and produced engines during World War I and World War II. It evolved into a motorcycle and automobile maker by the mid-20th century‚ and today it is an internationally respected company and brand with €53 billion (about $76 billion) in revenues in 2008. BMW’s
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BMW began making its mark on history almost 90 years ago. Aircraft engines were the first thing to be produced followed by bikes and then cars – these vehicles also have been setting milestones in the area of motorsport from the very start. We can establish BMW roots back well over 100 years‚ to December 3‚ 1896. That date marked the formation of Wartburg works in Eisenach‚ the BMW manufacturing center for all cars made from 1928 to 1940. From that site and Wartburg’s numerous alliance before being
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Questions 24 Summary & Recommendation 29 Executive Summary In June‚ 1991‚ Carl-Peter Forster‚ director of Prototype and Pilot Manufacturing at BMW had a major decision to make. It was a little less than three and half years into the six year development program for the completely redesigned 7-series luxury sedan. Up to this point‚ BMW had been following their traditional method of designing automobiles. However‚ a project meeting was scheduled for that day to decide whether to change
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SITUATION ANALYSIS: CURRENT MARKET POSITION: • • • • • • BMW has achieved market leader position in the luxury car segment for 2 nd consecutive year. 43% of market share in luxury car segment. 73% growth over 2009. Sales of 6426 units in 2010. Archrival Mercedes Benz sold 5819 units. Presently employs 400 people. Present in 20 locations across India. Launch Date: 23rd December 2010 Models: X1 sDrive 1.8i X1 sDrive 2.0d X1 sDrive 2.0d Exclusive Price: 22 Lakhs-32.5 Lakhs JOY IS WHAT YOU
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