u NAME OF STUDENT NGUYEN THI TRA MY REGISTRATION NO. 1013105256 UNIT TITLE Unit 7: Business Strategy ASSIGNMENT TITLE Strategy Formation and Planning ASSIGNMENT NO 1 of 2 NAME OF ASSESSOR Ha Son Tung SUBMISSION DEADLINE 16:00‚ 22 November 2010 I‚ __________________________ hereby confirm that this assignment is my own work and not copied or plagiarized from any source. I have referenced the sources from which information is obtained by me for this assignment. ________________________________
Premium Strategic management Automotive industry
Business Level Strategy BMW BMW’S Primary Business Lines (http://www.marketlineinfo.com/library/iProduct_toc.aspx?R=6A41C0F5-51FC-4B71-AF83-0B9F412CB891) The company generates revenues through three business divisions: automobiles (78.0% of the total revenues during fiscal year 2006)‚ financial services (20.2%)‚ motorcycles (1.8%). BMW focuses on the premium segments of the global passenger car and motorcycle market. The company also provides financial and information technology services
Premium Automobile Motorcycle BMW
Executive Summary The analysis the marketing strategy of BMW and represent the strategies which makes BMW able to compete with the on- going challenges. The BMW Group has a defined goal to be the leader of the leading automobile companies and rule the industry by winning hearts of its users. It aims at providing premium products and services for individual mobility. BMW is presently compelled to make one of kind items for a specific locale at a point in time‚ and this is to adapt to tastes and whimsical
Premium BMW Automobile Automotive industry
BMW Z3 Launch HBS Case Study Date: 18th August 2009 Question 1 Define what you see as the 2 main risks and 2 main benefits of non traditional marketing. Use the BMW case to support your assertions. A paragraph explaining each point will be sufficient. Answer 1 The Z3 case shows how communications strategy and tactics have evolved beyond traditional TV and print advertising. *Two key* Risks of Non-Traditional Marketing are highlighted below: *Systems not in place to measure
Premium Marketing BMW
Strategic Analysis of BMW AG 1.1 Evaluation of strategic factors affecting BMW strategy To understand factors that influence on the competitiveness of BMW the SWOT analysis is applicable. Strength Weakness • Strong Brand Reputation • High cost policy • Trained and highly skilled workforce • Inefficient brand portfolio • High quality products • High product prices • Corporate Social Responsibility • Inefficient level of acquisition and • Contribution to the environment
Premium Strategic management Automotive industry
"BMW OF NORTH AMERICA: DREAM IT. BUILD IT. DRIVE IT" BMW has been in the mass customization business since 1992. This longevity in the customization expertise has enabled them to deliver on schedule and also make last minute changes in the production process. Customization at BMW also was instrumental in the successful re-launch of the iconic MINI. Technology and media have also impacted greatly to the buyers mentality in car purchase. Online research is a driver in the buying process‚ whether
Premium First-mover advantage Marketing Strategic management
Reasons for outsourcingCompanies outsource to avoid certain types of costs. Among the reasons companies elect to outsource include avoidance of burdensome regulations‚ high taxes‚ high energy costs‚ and unreasonable costs that may be associated with defined benefits in labor union contracts and taxes for government mandated benefits. Perceived or actual gross margin in the short run incentivizes a company to outsource. With reduced short run costs‚ executive management sees the opportunity for short
Free Economics Management Employment
PROJECT PROPOSAL Strategies and Tactics Employed by BMW in Pricing‚ Production and Resource Utilization using Micro And Macroeconomic Theory MBA Full time Sept. Intake 2012 Course Module Managerial Economics Course Co ordinator Ceyhun Elci
Premium BMW Economics Risk management
Company: BMW AG Essay Title: Social Responsibility of Recall Student Name: Li Fuzhe Student Number: 14726251 Student Email Address: lifz_1988@sina.com Semester: 1 2011 Campus: Bentley Tutor’s Name: Bernal Juan Tutorial Day and Time: Tuesday 10 a.m—12 a.m. Introduction BMW AG‚ founded in 1916‚ is a premium automobile and manufacturing company. It was an aircraft factory before. In 1923‚ first BMW motorcycle was produced. Five years later‚ BMW acquired
Premium BMW Automobile
PRODUCT STRATEGY OF BMW The majority of BMW’s success is attributed to the development of a consistent marketing policy‚ the ’market niche’ strategy. The company has built its brand on four core values‚ which are: Technology Quality Performance Exclusivity BMW has maintained these core values since the company’s inception. Coupled with WCRS (BMW’s advertising agency since 1979)‚ the company has adopted a consistent advertising strategy. In addition to the message of these values being
Premium Advertising Infomercial Promotion and marketing communications