u NAME OF STUDENT NGUYEN THI TRA MY REGISTRATION NO. 1013105256 UNIT TITLE Unit 7: Business Strategy ASSIGNMENT TITLE Strategy Formation and Planning ASSIGNMENT NO 1 of 2 NAME OF ASSESSOR Ha Son Tung SUBMISSION DEADLINE 16:00‚ 22 November 2010 I‚ __________________________ hereby confirm that this assignment is my own work and not copied or plagiarized from any source. I have referenced the sources from which information is obtained by me for this assignment. ________________________________
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Business Level Strategy BMW BMW’S Primary Business Lines (http://www.marketlineinfo.com/library/iProduct_toc.aspx?R=6A41C0F5-51FC-4B71-AF83-0B9F412CB891) The company generates revenues through three business divisions: automobiles (78.0% of the total revenues during fiscal year 2006)‚ financial services (20.2%)‚ motorcycles (1.8%). BMW focuses on the premium segments of the global passenger car and motorcycle market. The company also provides financial and information technology services.
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F MDCM Inc. (A): IT Strategy Synchronization You are a member of the MDCM executive team. Use the information given in this case to help solve this management crisis with the other executive team members in your group. Your team should define the overall corporate strategy for MDCM‚ the business goals matched to this strategy‚ & the related high-level IT objectives. Be prepared to present your recommendation to the MDCM corporate board MDCM’s Overall Corporate Strategy MDCM Inc. used to be
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As per requirement of Managing Information module‚ the authors are asked to complete a case study assignment on “Does IT Payoff ? : Strategies of Two Banking Giants ” answering three particular questions. Some have argued that companies should spend less on information technology (IT) and wait longer to invest in more matured technologies because IT is a commodity and brings little competitive advantage. In this assignment‚ the authors are required to critically examine the validity of this view
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OBJECTIVES To gain a basic understanding of an information system ACTIVITIES 1. What is the difference between an information system and information technology? Information technology is really on more a set of tools that can be used for many purposes‚ while an information system involves the application of information technology to some purpose‚ typically to achieve an objective or to solve a problem. One analogy is the difference between gardening tools (spade‚ lawnmower‚ trowel‚ etc
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Wayne ShurtsExecutive VP & Chief Information Officer‚ Supervalu | | Wayne Shurts‚ EVP and CIO for Supervalu‚ leads the company’s IT strategy and activities. Shurts joined Supervalu in 2010. Shurts came to Supervalu with 25 years of consumer packaged goods (CPG) experience. He joined Cadbury Schweppes Americas in 2006 as SVP of IT and was promoted to Global CIO in 2008. Shurts began his career with Nabisco‚ where he worked for 20 years. While at Nabisco‚ he held roles within the financial
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you understand how an Enterprise functions starting for the planning phase itself. A. Planning and Organizing 1. What is the long term IT strategy of your organization? a. Main business strategy and degree of presence of IT component in that strategy 2. Define the information architecture of your organization? a. Information architecture – technology used b. Presence of appropriate system to optimize the use of information —Yes or No c. Presence of corporate data dictionary – Yes or No (this
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"BMW OF NORTH AMERICA: DREAM IT. BUILD IT. DRIVE IT" BMW has been in the mass customization business since 1992. This longevity in the customization expertise has enabled them to deliver on schedule and also make last minute changes in the production process. Customization at BMW also was instrumental in the successful re-launch of the iconic MINI. Technology and media have also impacted greatly to the buyers mentality in car purchase. Online research is a driver in the buying process‚ whether
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Executive Summary The analysis the marketing strategy of BMW and represent the strategies which makes BMW able to compete with the on- going challenges. The BMW Group has a defined goal to be the leader of the leading automobile companies and rule the industry by winning hearts of its users. It aims at providing premium products and services for individual mobility. BMW is presently compelled to make one of kind items for a specific locale at a point in time‚ and this is to adapt to tastes and whimsical
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Strategic Analysis of BMW AG 1.1 Evaluation of strategic factors affecting BMW strategy To understand factors that influence on the competitiveness of BMW the SWOT analysis is applicable. Strength Weakness • Strong Brand Reputation • High cost policy • Trained and highly skilled workforce • Inefficient brand portfolio • High quality products • High product prices • Corporate Social Responsibility • Inefficient level of acquisition and • Contribution to the environment
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