Brand Wars "To be‚ or not to be: that is the question" To rise as the new prodigy or to remain imbecile - An issue churning in the minds of all the ’brand owners’. Brand Wars have been going on for decades but it has taken a completely new outlook in the recent years. The fierce battle between brands of the same genre continues as one tries to rise over the others as superior to lead the market. Looking back at the 70’s we can see the brawl between the two highly popular brands Pepsi and Coca-Cola
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Luxury Brand Strategy of Louis Vuitton Shin’ya NAGASAWA* * Graduate School of Commerce‚ Waseda University Tokyo‚ Japan‚ nagasawa@waseda.jp Abstract: By systematically breaking down th e strategy of the single Louis Vuitton luxury brand into the four Ps (Product‚ Price‚ Place‚ and Promotion)‚ our aim in this paper is to extract the rules or principles of its brand marketing that differ from that of general consumer goods. In other words‚ the object is to distill the rules and principles of
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8. The Coca-Cola Business in India 9. Bottling Operation 10. Mission‚ Vision & Values 11. Organization Structure of Varanasi Unit 11. Department in Varanasi 12. Plant Tour 13. Product available in the market & its rate 14. Customers 15. Distribution and Sub- Distribution 16. Volume 17. Company market Segmentation 18. Product comparison with Pepsi 19. Research Purpose 20. Research Design 21. Limitation of the Research
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1. Cover sheet 2. Executive summary 3. Table of Contents 4. Introduction 5. Strategic analysis 6. Strategic directions 7. Key strategies 8. Strategic implementation 9. Key strategic implementation issues 10. Evaluation of strategy 11. Conclusion 12. References 13. Appendix 1. Introduction The automotive industry is one of the most competitive industries in the market. Companies that get into the automotive industry are faced with
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Multiple Choice 1. Ikea‚ the Swedish furniture chain‚ insists that all its stores carry the basic product line with little room for adaptation to local tastes. If research of the U.S. market showed that Americans preferred larger beds than their Swedish counterparts‚ which of the following strategies would be advisable to Ikea? a. standardization. b. new product development. c. adaptation. d. withdraw from market. e. lower prices to encourage
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Brand Community Introduction During the last fifteen years‚ there are many popular subjects: relationship marketing and brand building‚etc.These hot subjects encourage interaction and speed up the incubation of new sources of disciplinary growth: Brand Relationship(the relationship between consumer and brand).In Brand Relationship theory sysytem‚more scholars focus on the relationship between consumer and brand‚ but Muniz and O’Guinn(2001) did more research on the relationship among consumers
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international Brands over local brands in FMCG Products Name: - Saad Hasan Registration No: - 4768 Course: - Methods of Business Research Submitted to: - Sir Qazi Salman Table of Contents Abstract:- The study is aimed to determine the consumer preference of international brands over local brands in FMCG Products. As Pakistan is a poor nation where per capita income is $1254. In this kind of scenario it looks very difficult for an Average Pakistani to buy an International Brand. Other
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Brand management‚ one of the most interesting marketing measures‚ allows you to understand how brand equity is built and well maintained by MNCs. You will understand how to add value to your product‚ differentiate it from others and finally‚ position your offerings as the best or most appealing in the market. However‚ it will be completely hidden what you are going to do in future. So‚ let’s see what is going to be your actual job? Suppose‚ you are Mr. Jonathan and you are appointed as a Brand manager
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In this mini research paper‚ I will focus on the Afghanistan society through the character of Jalil. Khaled Hosseini utilize the character Jalil to symbolize the social aspect of Afghan history and culture. Jalil represents the high social class in Afghanistan. Jalil has a lavish lifestyle that is not common in the country of Afghanistan. This research paper will discuss three main points: social classes in Afghanistan‚ social structure‚ and social order in Afghanistan. Post-Taliban Afghanistan
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launching a new product‚ it is better to pursue a brand extension strategy‚ than to develop a new brand Brand extension is a brand strategy which using the existing brand name to develop a new product or enter into a different product category market or industry. The new brand can be called as a “sub-brand”‚ and the original brand is referred as a “parent brand”. There are basically two different types of brand extensions. The first one is “line extension”‚ which means to launch a new product which is
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