satisfaction in the airline industry: A comparative study of Malaysia Airlines and Air Asia Kee Mun‚ Wong* and Ghazali‚ Musa Faculty of Business and Accountancy‚ University of Malaya‚ 50603 Kuala Lumpur‚ Malaysia. Accepted 23 March‚ 2011 Brand is crucial in differentiating the superiority of products or services over others. This is an exploratory study examining the differences in brand satisfaction between Malaysian Airlines (full service airlines) and Air Asia (low cost airlines) in Malaysia.
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CRM Air Asia is using Customer Relationship Management (CRM) as their performance measurement system. This performance measurement system is putting customer at the heart of the business. It satisfies the customer needs and wants. It is strategy and process of acquiring‚ retaining‚ and partnering with selective customer to create superior value for company and the customer. This will then increase the shareholders wealth and company value in the long term. According to the Chairman of Air Asia
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Introduction In this decade‚ we have seen an increase in women ’s participation in the board of director. Previously‚ we can see around the world‚ every board of director of a single company led by men only. But‚ over the time‚ women are slowly absorbed into the board of director and they play a great role as well as a good impact in the improvement of the company. A new study suggested that‚ putting women on boards of directors is a good way to make companies more profitable and better governed. It is because
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Introduction AirAsia is the airline industry started based on the low cost carrier (LCC) concept in Malaysia. The low cost concept is introduced in the year of 2001 with the belief that “Now Everyone Can Fly” by Tony Fernandes. AirAsia was first established in 1993 and began its operation on 18 November 1996. In the year 2001‚ Anthony Fernandes (or known as Tony Fernandes) bought the airline which is suffering a loss. It was re-established as the low cost carrier after the bought over. AirAsia’s
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cultural‚ political and economic factors. However‚ these factors may vary depending with the company. In this study case of Air Asia‚ low price was the smartest marketing strategy Air Asia used. The company has done its research and found that there were a huge mass middle-class people that love to travel by plain. They targeted these people and offered them convenient and affordable air travel experience. By this approach‚ the company has satisfied its slogan “Now everyone can fly”. Second factors in
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------------------------------------------------- Kraft Foods’ Board of Directors Name/Title | Current Board Membership | John T. Cahill‚ 56Executive Chairman | Legg Mason‚ Inc.‚ Colgate-palmolive Co.‚ Kraft Foods Group‚ Inc. | William Anthony Vernon‚ 57Chief Executive Officer & Director | Novocure Ltd.‚ Philadelphia Youth Organization‚ Kraft Foods Group‚ Inc.‚ Medivation‚ Inc. | Myra Maloney Hart‚ 72Independent Director | Kraft Foods Group‚ Inc.‚ Nina Mclemore Llc‚ Babson College‚ Center
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Board of Directors Driving through a snow storm on a cold October night‚ my mother held in her arms a child she expected to see a week later. In the blink of an eye‚ sixteen years of my life passed by. Although I am only sixteen‚ I have met thousands of people during my lifetime. Over the years I have made friends and lost some‚ met teachers and seen them retire‚ and flown half way across the world to visit family members I rarely see. All of these people have influenced me positively‚ negatively
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men‚ why do you think women occupy so few seats on boards of directors? Woman participation and equality on work positions have been staying at all the time. Lately‚ this issue is concerned more than before and many countries tend to increase the woman representation especially on the boards of directors. There is a perception that its better the men should lead any organization and they could have better been staying in the boards on director position among the people. I think this perception
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Art 101 April 11‚ 2012 Board of Directors The watercolor painting titled Board of Directors by Jack C. DeLoney shows four fat hogs; three of them pink and one black. The hogs appear to be standing on tan‚ light colored dirt‚ with patches of gray and blue. Behind them you see dark blackish purple trees. A small area of blue and pink sky can be seen in the center portion between the trees. The first hog‚ farthest to the left of the painting‚ is pink and is lying down and appears to be sleeping
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28 17 31 83 E-Mail director@liba.edu Website www.liba.edu Not Applicable II. Name & Address of the Director Name Dr. P. Christie S.J.‚ M.Sc.‚ M.B.A. (St. Louis‚ USA)‚ Ph.D. (St. Louis‚ USA) Address Jesuit Residence Loyola College 1‚ Sterling Road Nungambakkam Chennai STD Code 044 Phone No. (O) 28 17 71 00 Fax No. 28 17 31 83 STD Code 044 Phone No. (R) 28 17 82 00 Fax No. --- E-Mail director@liba.edu Mobile Phone
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