global product launch Tim Jones‚ Priyanka Kanse‚ Ben Shaw‚ John Jones‚ Ed Booty and Irina Pessin Institute of Practitioners in Advertising Entrant‚ IPA Effectiveness Awards‚ 2012 Axe / Lynx: Inspiration from above - A fresh approach to a global product launch Tim Jones‚ Priyanka Kanse‚ Ben Shaw‚ John Jones‚ Ed Booty and Irina Pessin Institute of Practitioners in Advertising Entrant‚ IPA Effectiveness Awards‚ 2012 Axe / Lynx: Inspiration from above product launch A fresh approach to a global
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Differences in Peer and Parental Influences: Body Image Disturbance‚ Self-Worth‚ and Psychological Functioning in Preadolescent Children Vicky Phares‚1 Ari R. Steinberg‚2 and J. Kevin Thompson3 Received April 17‚ 2003; revised January 20‚ 2004; accepted February 11‚ 2004 The connections between body image disturbance and psychological functioning have been well established in samples of older adolescent girls and young women. Little is known‚ however‚ about body image in younger children. In particular
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September 2009‚ Issue 508 How a meerkat became a social media hero‚ creating a cult brand Amelia Torode Admap September 2009‚ Issue 508 How a meerkat became a social media hero‚ creating a cult brand Amelia Torode There’s a new cult advertising hero in town‚ breaking hearts and smashing business targets. His name is Aleksandr Orlov and he is an entrepreneur from Moscow. In his mid-40s‚ about two-and-a-half feet tall‚ he is highly opinionated and very furry. That’s because he is a meerkat
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The perception of the desired body image has changed drastically over the past centuries with the help of the devouring use of social media‚ the overwhelming difference in society‚ and new obscure trends. Everyday people are fighting themselves on whether or not they have the ideal body‚ and when they do not they think they are not good enough. The idea of body image has made it so insecurities are heightened and self love is lowered Amy Bloom once said‚ “You are imperfect‚ permanently and inevitably
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made of exotic materials. The RE60‚ on the other hand‚ is a tiny vehicle that feels like a well-appointed auto rickshaw. But right now it is a big deal. Powered by a water-cooled‚ 216-cc‚ single-cylinder engine encased in a metal-polymer monocoque body‚ the RE60 weighs 400kg‚ has a turning radius of 3.5 meters and can reach a top speed of 70 kmph. It can seat the driver and three passengers and run 35 kilometers on a litre of petrol. Makers of small cars‚ especially those that run as taxis‚ fear
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The article “Does social media impact on body image?” by Philippa Roxby addresses the role that social media plays in shaping attitudes to the way we look. In the article Roxby addresses the power of social media. Roxby also addresses the body confidence in people from different ages. Roxby focuses on the negative impact that social media platforms such as Facebook has on people’s view on their body image. Roxby starts out by stating that the blame for body insecurity is commonly believed to come
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has a certain image and a multifaceted structure. First studies on country image in the literature belong to the 1930s and 1940s (Katz and Braly‚ 1933; Klingberg‚ 1941). On those years‚ several researches were done on impacts of social psychological processes‚ economic‚ cultural and political events on country image. But in these years‚ national perceptions and prototypes are of particular importance (Katz and Braly‚ 1933; 1943; Klinberg‚1941). Nagashima (1970) considers country image a prototypes
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There are various image analysis concepts that are used in the Bell & Ross watch advertisement to portray its meaning. These include image choice and cropping‚ visual modality‚ anchorage‚ and topography. This essay will analyse the different analysis concepts used and explain how these are used by the advertiser to convey the potential meanings behind this particular advertisement. This will be done through its visual content‚ both image and text. Image choice and cropping is a media-specific code
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Although the average citizen is usually annoyed by all the advertisements printed in newspapers and magazines and the commercials broadcast on TV‚ the impact of the whole advertising industry on a single person is immense and plays a very important role in our lives. Advertising absorbs vast sums of money but it is useful to the community. What are the functions of advertisements? The first one to mention is to inform. A lot of the information people have about household devices‚ cars‚ building
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