Advertising is a form of communication for marketing and used to encourage or persuade an audience (viewers‚ readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly‚ the desired result is to drive consumer behavior with respect to a commercial offering‚ although political and ideological advertising is also common. In Latin‚ ad vertere means “to turn the mind toward.” [1] The purpose of advertising may also be to reassure employees or shareholders that
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Elementary Introduction to Image Processing Based Robots 2009 Acknowledgement P age |2 • My Senior Sourabh Sankule • My Friends Mayank and Ashish • Robotics Club‚ IIT Kanpur • Electronics Club‚ IIT Kanpur • Centre for Mechatronics‚ IIT Kanpur Ankur Agrawal IIT Kanpur P age |3 Contents Introduction ................................................................................................................ 4 MATLAB ............................................
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range of designers‚ discuss ways in which designers have negotiated this issue. This essay will discuss the ethical implications of graphic design using a range of designers work. The ethical implications discussed will be concerning sex in advertising and whether or not designers have negotiated with the ethical issues that arise from the graphic design of advertisements. The term ‘ethical’ is defined by MacLeod (1987) as a conduct that is considered morally correct whilst ‘implications’ are
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Detrimental Effects of Advertising Advertising has a major contribution to society and is readily apparent to anyone watching TV‚ listening to the radio‚ reading newspapers‚ or using the internet. Along with advertising comes both critics and advocates. The critics see advertising as a form of propaganda‚ by relaying the necessary message using trickery. Advertising is negative because of the manipulative effect it has consumers. Advertising creates unfulfilled desires and promotes greed within
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Abstract This paper is about a selected few image processing applications. Optical Character Recognition is the translation of images of handwritten‚ typewritten or printed text into machine-editable text. Then I have introduced the captcha that we so frequently encounter in common websites. An algorithm trying to solve or break a captcha has been explained. Face detection is a growing and an important tool in security these days. It must be applied before face recognition. There are many
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Images of God When you say the word God different images will enter each person’s mind. We know that we cannot totally understand who God is and explain him with our feeble human language‚ but the “desire for God is written in the human heart” which calls us to continue to try (CCC 27). We as Christians see God as a mystery not to be solved but to be beheld. God is not to be figured out but we are to sit “face to face with the Incomprehensible” and to construct our belief in based on faith (Rahner
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The advertising techniques used to promote products‚ ideas or services and persuade consumers to purchase it. There are a lot of advertising techniques. Such techniques as testimonial‚ bandwagon‚ weasel words‚ card stacking‚ name calling are generally used to attract public’s attention. Testimonial or celebrity endorsement is a technique in which someone famous that people like and respect speaks for the product. For example‚ Michael Jordan for Nike shoes. Using bandwagon the advertiser tries to
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doi:10.1016/j.cities.2008.09.003 Cities 25 (2008) 355–369 www.elsevier.com/locate/cities The construction of images of people and place: Labelling Liverpool and stereotyping Scousers Philip Boland * School of City and Regional Planning‚ Cardiff University‚ Glamorgan Building‚ King Edward VII Avenue‚ Cardiff CF10 3WA‚ United Kingdom Received 23 November 2007; received in revised form 8 September 2008; accepted 10 September 2008 Available online 12 November 2008 On 28th August 1207‚ King
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A few decades ago‚ advertising was still being considered as hefty non-revenue expenditure‚ but today all businesses recognize it as a vital function in their organization. With the growing awareness about Intellectual Property Rights‚ companies have realized the need for protection of their creative ideas in advertisements and branding. Moreover‚ increasing disputes are arising in the light of protection of brands and trademarks from infringement through competitive advertising. The project work
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compression. Section IV describes the lossy compression and section V describes the conclusion of data compression. II. DATA COMPRESSION Data compression is the representation of an information source (e.g. a data file‚ a speech signal‚ an image‚ or a video signal) as accurately as possible using the fewest number of bits. Data compression is about storing and sending a smaller number of bits. Although many methods are used for this purpose‚ in general these methods can be divided into two
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