201KM GROUP PROJECT CASE STUDY 4 McDonalds and Hong Kong McDonalds celebrated its 50th anniversary in April 15‚ 2005 and remained true to the statement "As far as I can tell‚ the only place you can’t get a Big Mac is in outer space." (1990) The company operates as a global business through franchising. In 2004‚ the company reported to have established 30‚000 local restaurants located in 115 countries across five continents. It is the biggest fast food retailer conquering markets
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The tourism in Hong Kong Hong has a lot of tourism‚ and a lot of places t go and vist but these 10 are the most famous and favorites. * Avenue of stars Stunning views of the harbour tower above you‚ while the names of Hong Kong’s movie icons lie beneath your feet * The peak Out-of-this-world view of skyscrapers‚ the glittering harbour and the green hills of the distant New Territories * Ladies market About a klick of street-market bustle and clothing‚ accessories and souvenir bargains
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The image of Hong Kong is well known as “shopper’s paradise” and “Pearl of the Orient”. Further‚ according to the International Market Research Study‚ it shows that the lack of new appeals in Hong Kong is a significant reason for it not being considered as a vacation destination. Therefore‚ it is necessary to expand the appeals of Hong Kong. Why not use our existing natural resources as tourist attractions? To maintain the competitiveness‚ Hong Kong should build up its own unique and special character
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JetStar Hong Kong 1. Jetstar Hong Kong is a proposed low fare airline‚ based at Hong Kong International Airport which plans to commence services in 2013.1 2. It will be formed as a strategic alliance between China Eastern Airlines and the Qantas Group. The two carriers will invest as much as $198 million‚ with each company holding a 50% share.1 3. It will initially serve short-haul routes to cities in China‚ Japan‚ South Korea and South East Asia.1 4. The business strategy of JetStar
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1.0 Introduction Hong Kong is one of the most important tourism destinations in the Pacific Asia region for its unique landscape and shopping convenience. According to statistics‚ a total number of 41921310 people visited Hong Kong in 2011‚ that is 16.4% more compared to 2010 (Hong Kong Tourism Board 2012).Total tourism expenditure was 263142.71 million HK dollars and shopping accounts for most of them because it is the main purpose for individual visitors (Hong Kong Tourism Board 2012). Therefore
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Walt Disney Company. However‚ in evaluating the past 4 years of attendance and operating figures of their newest park – Hong Kong Disneyland‚ it goes to show that the park performance is far from ideal. Why does the Disney magic not work in the hub of Asia – Hong Kong? This paper will answer that question‚ and after consolidating the lessons learnt from Tokyo‚ Paris and Hong Kong Disneyland‚ we will recommend the items Disney should consider before investing in a theme park in mainland China. Following
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provide an overview is Hong Kong. Hong Kong is one of the two special administrative regions of the People ’s Republic of China; the other is Macau. Hong Kong is situated on the southeast coast of China at the mouth of the Pearl River facing the South China Sea. Covering an area of 1‚104 square kilometers (425 square miles)‚ the territory is made up of Hong Kong Island‚ the Kowloon Peninsula and the New Territories. At the core is Victoria Harbour‚ which separates Hong Kong Island from Kowloon and
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Hong Kong Cinema The Chinese art form I ’ve chosen to write about is film‚ with an emphasis on Hong Kong Cinema. I enjoy movies‚ in particular action films. Hong Kong Cinema has produced some of the best action films I have ever seen. I will discuss three Hong Kong Action genres‚ Martial Arts films‚ the Kung Fu Comedies and the Triad films. My first experience with Hong Kong Cinema came in the 1970s with Martial Arts films. Martial arts‚ emphasizes self-strengthening‚ therapeutic exercise
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Country Profile Series Hong Kong In-depth PESTLE insights PESTLE Country Analysis Report: Hong Kong © MarketLine. This report is a licensed product and is not to be photocopied REFERENCE CODE: ML00002-039 PUBLICATION DATE: October 2012 WWW.MARKETLINE.COM MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED ML00002-039/Published 10/2012 Page 1 OVERVIEW Catalyst This profile analyzes the political‚ economic‚ social‚ technological‚ legal‚ and environmental
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debated. While some businessman welcome the scheme that likely enhance the economy in Hong Kong‚ normal citizens complain that mainland tourists handicap their daily lives and deteriorate the tension between Hong Kong and mainland. A number of economists advocate the economic strength of The Individual Visit Scheme. Tourism is of utmost importance in Hong Kong since Tourism is one of the four pillar industries in Hong Kong along with financial services‚ trading and logistics‚ and professional services
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