utilize social media while maintaining its customer focus. Its first mistake was launching a store on Taobao making it difficult to target its specific customer groups in such an overcrowded shopping portal environment where a user’s mentality is to shop and leave. Its next mistake was investing into BBS marketing (8264.com) which was unsuccessful (only 15% conversion) as people on these communities are known to be focused on being social and not making a purchase. On the other hand‚ its penetration
Premium Marketing Advertising
Shanzhai case solutions sunny What are the environmental factors that help drive the Shanzhai phenomenon? * In china‚ peoples are fearless experimenter’s mindset. * Eye holes in regulations specified Shanzhai folks scope to grow. * protection law of IP is very poor. * Comparatively weak‚ inconsistent or non-transparent business policy. * Shanzhai performers are very flexible & efficient vendors. What characteristics are critical to the success of Shanzhai
Premium Sales Retailing Shopping mall
essay I am going to be defining the differences between the new international division of labour and the new international division of reproductive labour. I am going to be using specific examples to show how both transform existing ways of thinking about gender hierarchies‚ personal identities‚ women’s work and mothering. It is very important to note that although both the new international division of labour and the new international division of reproductive labour are fairly similar in the overall
Premium Domestic worker Domestic worker Globalization
are elements of the classical management and behavioral management approaches evident at Zara International? Frederick W. Taylor is known for the four step Scientific Management approach which was part of classical management with its first step being a time study of the motion and tasks performed on jobs to maximize the efficiency. Evidence of this science was quite apparent with Zara International in regards to their lightning-quick trend turnarounds that tailor to the young consumer audience
Premium Management
1. How would you evaluate the capital budgeting method used historically by AES? What’s good and bad about it? “When AES undertook primarily domestic contract generation projects where the risk of changes to input and output prices was minimal‚ a project finance framework was employed.” Usually‚ project finance framework is used when the project has predictable cash flows‚ which can easily represent operating targets through explicit contract. When cash flows are certainty‚ the company can have
Premium Finance Weighted average cost of capital Debt
Management - Case Study Marriott International Introduction The report focuses on Marriott International putting strategic management at the center core of analysis and discussion that allows Marriott strengths and weaknesses to be known and be evaluated according to such SWOT related strategies‚ CPM‚ EFE‚ IE matrix and many other important points for strategic management recognition of Marriott International. There is important account to the strategic analysis of Marriott International‚ there
Premium Strategic management Marriott International Hotel
I. Statement of the Problem(s) With Effective Law Office Solution‚ Inc. growing and becoming bigger and better there is always room for improvement. Even though the ELOS has been growing the last 26 years‚ the rate of growth has slow down and ELOS is seeing more problems. Some of the local competitors have been gaining contracts that ELOS should have been receiving. Another problem is that there have been more complaints from existing clients‚ and each sales personnel is also doing more work than
Premium Customer service Sales Lawyer
1. INTRODUCTION International trade is the exchange of goods and services among countries for money. This involves the importation and exportation of goods and services. Many countries in the world are faced with problems engaging in international trade successfully. However international trade is one of the major determinants of a countries economic growth. Ideally every country should export more goods and services than it import goods and service. This differs on the natural resources‚ technology
Premium International trade Export
Globalization‚ international environment and communication - challenges‚ opportunities and threats By Mohamed Bouagina Introduction On entering the third millennium the human race stands up to many strong global changes and challenges of which the premises and conditions have been prepared in past years. The changes had its impacts on in all areas‚ from economics‚ politics‚ education‚ culture‚ science‚ and technology to human environment and social institutions. These changes have brought the
Premium International trade Globalization North American Free Trade Agreement
significant overhead costs‚ are way beyond those gained by other companies in the division and the group as a whole. This should provide a sound basis for arguing your case for the move into America and Asia but the conservative nature of the Group Executive and your own Divisional Chief Executive make a careful and well prepared and argued case for such a strategic move an imperative. Consideration of alternative market entry strategies EPP has achieved significant growth to date through a combination
Premium Strategic management