310(INTERNET MARKETING)ASSIGNMENT 1: WEB ANALYTICS | No. | Name | Matric Number | Program | 1. | Fatimah Aliaa Binti Azlan | 121008858 | BCCC-4 | Lecturer: Mr. Chan Sai Keong Submission date: 22nd April 2013 | Marks: | | ------------------------------------------------- Introduction The Body Shop International plc‚ known as The Body Shop‚ has 2‚500 stores in 61 countries. Founded in 1976 by the late British environmental and human rights campaigner Dame Anita Roddick‚ The Body Shop
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(L’Oréal 2013). L ’Oreal is divided into three divisions; The Cosmetics‚ Body Shop‚ and Dermatology. The cosmetics division is sub-divided into four segments; The professional products for professional hair dressers‚ the consumers products for mass markets‚ the luxury product which represent the branding of the company (Lancôme‚ Giorgio Amani‚ Carhare‚ and so forth)‚ and active cosmetics called Dermo-cosmestics. The Body Shop is specialised in natural ingredients. And Dermatology division is responsible
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REPORT INTO THE ETHICAL CLAIMS OF THE BODY SHOP | | Student Name : Mitul Kabutarwala Student ID : Kamic2b Word Count : | | Contents Summary 1 Introduction 2 Claim 1 Community fair trade 2 Claim 2 misleading the public 2 Claim 3 Against Animal testing 3 Conclusion 3 Summary Over the past 10 years or so‚ since the time Body shop was taken over by L’Oreal many reports‚ articles have been written on the issue and all most every article or report conclude it
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evolution of CSR. (John Garett‚ 2012). More organizations are now actively participating in the green era to create an eco-friendly environment by embracing sustainable processes and practices. Such example that we look into would be Sime Darby and The Body Shop. Sime Darby has been working on Corporate Social Responsibility (CSR) to sustain its good relationship with the public and to ensure business and operational sustainability. The said company‚ has created an awareness project event called the “Project
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perfumes and soaps • Their slogan – as you may know or have guessed by now is “Nature’s way to beautiful” • Over the next two years the business expandexpanded rapidly‚ they were opening a lot of new shops and in 1978 they opened their first store outside of England in Brussels • By 1982 two new shops are opened every month • The business runs smoothly‚ they are very popular and very successful over the next years • Then it is bought by Loréal in 2006 but remains self-controlled‚ as a sole-functioning
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THE BODY SHOP: SOCIAL RESPONSIBILITY OR SUSTAINED GREENWASHING? Suatu bisnis awalnya hanya bersaing secara kompetitif dengan strategi yang unik‚ yaitu product leadership‚ operational excellence‚ dan customer intimacy (Treacy dan Wiersema dalam Niven‚ 2006). Namun‚ tampaknya hal tersebut menjadi monoton dan perlu terobosan baru dalam berbisnis. Salah satu terobosan dalam bisnis yang mampu memperketat persaingan tersebut adalah social responsibility. Social responsibility dikemukakan oleh Friedman
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The Body Shop Inspired by the knowledge of other cultures we make: exclusive products to our own recipes. Committed to fairer trading and the environment‚ we bring you The Body Shop. This statement is The Body Shop’s own version of the principles on which the company was founded and within which it continues to trade to the present day. The Body Shop was founded in 1975 by Gordon and Anita Roddick. At this time‚ there was rising unemployment in every sector in the USA‚ UK and EU. Consumer
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Strategic Management Report of The Body Shop The Body Shop is a famous business which covers all over the world. It produces a lot of products for facial and body care. The founder of The Body Shop‚ Dame Anita Roddick said “I just want The Body Shop to be the best‚ most breathlessly exciting company – and one that changes the way business is carried out. This is my vision.” It seeks several of wonderful nature and herbaceous materials and uses them to make the all products. And now it has a lot
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Exhibit TN1 THE BODY SHOP INTERNATIONAL PLC 2001: AN INTRODUCTION TO FINANCIAL MODELING Hypothetical Three-Year Forecast Worksheet Drawing on Case Exhibit 8 (in GBP millions) In the late 1990s‚ The Body Shop International PLC‚ previously one of the fastest grow¬ing manufacturer-retailers in the world‚ ran aground. Although the firm had an annual revenue growth rate of 20 percent in the early to middle 1990s‚ by the late 1990s‚ rev¬enue growth slowed to around 8 percent. New retailers
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1- How has The Body Shop continued to address the four components of corporate social responsibility? The Body shop continued to address the component of corporate social reasonability through it economic responsibilities. They have to keep their economic success and see if its helping the or effecting the company profitability. Also a few charges have been raised due to the illegalities practice of the company‚ but the company tries to follow the law. In this case there were a few ethical
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