"Body shop marketing" Essays and Research Papers

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    Entrepreneur

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    entrepreneur‚ finding the changes of the roles among them. Finally‚ conclude the change of the role played by the entrepreneur and the importance of the entrepreneur in a venture. Meanwhile‚ some management theories‚ management models and the case—Body Shop will be applied to the analysis. 2. Entrepreneur and venture 2.1 Entrepreneur 2.1.1 The concept of the entrepreneur The entrepreneur can be considered as a manager‚ an agent of economic change or an individual (Wickham‚ 2004‚ p.p7).

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    York: Free Press‚ 2005 Coutu‚ Diane‚ and Michael Beschloss. "Why Teams DON ’T Work." Harvard Business Review 87.5 (2009): 98-105 Catmull‚ Ed. "How Pixar Fosters Collective Creativity. (Cover Story)." Harvard Business Review 86.9 (2008): 64-72 “The Body Shop”. 2010. Web. 27 Nov. 2011. “Library of Economics and Liberty”. 2008. Web. 28 Nov. 2011. Sloan‚ Alfred M. “Thoughts On The Business Of Life”. 2011. Web. 23 Nov. 2011. “PIXAR”. 2011. Web. 28 Nov. 2011. “General Motors”. Web. 29 Nov. 2011.

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    The Body Shop International plc is a global manufacturer and retailer of naturally inspired‚ ethically produced beauty and cosmetics products. Founded in the UK in 1976 by Dame Anita Roddick‚ we now have over 2‚100 stores in 55 countries‚ with a range of over 1‚200 products‚ all animal cruelty free‚ and many with fairly traded natural ingredients. We were the first international cosmetics brand to be awarded the Humane Cosmetics Standard for our Against Animal Testing policy. And we have our own

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    Social Responsibility

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    SOCIAL RESPONSIBILITY MODES AND ROLES Social responsibility is an ethical ideology or theory that an entity‚ be it an organization or individual‚ has an obligation to act to benefit society at large. Social responsibility is a duty every individual or organization has to perform so as to maintain a balance between the economy and the ecosystem. A trade-off always exists between economic development‚ in the material sense‚ and the welfare of the society and environment. Social responsibility means

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    Body Shop International

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    History of The Body Shop International In the early to mid 90’s‚ the revenue growth for The Body Shop was at least 20% each year. The Body Shop was able to grow at a fast pace early in the decade because of the lack of competition. Over the course of the decade‚ competition grew fierce‚ and‚ by the end of the decade‚ revenue growth fell to 8%. Another reason for the slow growth in the late 90’s was the over expansion in the previous years. The Body Shop was in almost every mall in America (and

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    Body Shop the Brand

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    “The body shop is committed to being an environmentally responsible retailer. They strive to ensure that the business activities will always contribute to the well being and aspirations of current stakeholders without compromising the needs of future generations. They will apply best practice throughout the business activities and take on a leadership role in areas where they can make a difference and set examples to the industry. They will focus our efforts on issues where their activities have

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    The Body Shop Llc

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    Case Analysis: The Body Shop Since its inception in the 1970s‚ The Body Shop has experienced phenomenal growth. Specifically‚ revenue was growing at a rate of more than 20% per year. In the 1990s‚ the previously experienced revenue growth began to decline rapidly. There were numerous reasons for the steady decline in revenue growth. The two most important of these were a loss of brand image and severe competition from other skin and hair-care companies. The Body Shop expanded too quickly

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    Body Shop International

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    Assumptions We are going to show a three years forecast for The Body Shop International; it consists of three main objectives: • To enhance The Body Shop brand through a focused product strategy and increased investments in stores; • To achieve operational efficiencies in the supply chain by reducing product and inventory costs; • To reinforce the stakeholders culture. We extrapolate each account using the percentage of sales of year 2001 to have a first look on the evolution

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    The Body Shop International In this case‚ the key is to understand and study the conditions and circumstances of how revenue grew by 13 percent and the decline in pretax profit of 21 percent in 2001. The underlying factor that caused this‚ would be the company’s lack of forecasting‚ which would be the usage of the financial modeling. The financial model gives a better forecast prior to the project as well as a good monitor during the project. For the forecast‚ we only had financial statements from

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    Body Shop Case

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    rightsizing of this cost can be properly planned through natural attrition and redefinition of job scopes that need key union and association buy in for success. This has always been done as a top down approach but in all fairness‚engagement at the shop floor needs to be intensified as it is the personnel at this level that will impact the bottom line in terms of efficiency‚ productivity and effective implementation. 2. BASED ON THE EFFORTS OF PAST MANAGEMENT‚ MAS SHOULD

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