The Body Shop Table of contents Introduction : 2 Section A 3 A comprehensive strategic analysis of the industry : 3 Question 1 3 1) The external strategic analysis of The Body Shop 3 1.1° Synopsis of the beauty industry: Macroenvironement and trends 3 1.2° The competition: immediate industry and competitive environment 5 1.3°The key success factors of the beauty industry and The Body Shop 7 1.4) The SW(OT) analysis of The Body Shop 8 Question 2:
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Body Shop is a brand with a difference. Marketers consider this brand as an Icon. Body Shop has created a brand image without the aid of conventional advertising.2006 saw this iconic brand draw up serious business plans for India. Body Shop brand was created in 1976 in Brighton United Kingdom. The brand and the brand owner share a common personality that is very much linked to each other. Anita Roddick the legendary founder of the Brand created this brand from a small shop in UK started to support
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pharmacy Case study: The Body Shop 1. How do you think Body Shop’s environmental policy relates to its overall business strategy? The environment policy results in a highly differentiated operation of every part of the Body Shop business: Highly differentiated company image: An environmental and social friendly image is maintained across its product lines. It brings out the message that healthy and beauty is enhanced through the use of natural ingredients (The Body Shop Intl. plc.‚ 2008). Highly
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o h Body Shop International and CSR The Body Shop’s core values remain the same throughout all countries‚ internationally. There are currently two campaigns running internationally; Stop Violence in the Home and the HIV and AIDS awareness and prevention (The Body Shop 2007). The Body Shop has “20 years of experience in campaigning and with the support and action of its customers‚ means The Body Shop has become effective and respected for tackling ethical and environmental issues” (The Body Shop
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and manner of the advertisement and the brand. 2.0 Background It was a two-month-long campaign to reinforce its product Johnson’s Body Care Oxygen Fresh Gel Lotion‚ which was launched in 2012 at Gem Island Resort and Spa‚ Marang‚ Terengganu (Jane‚ 2012). Scha Al-Yahya an actress and a TV host was appointed as the spokeperson for Johnson & Johnson body care oxygen fresh gel lotion specifically (Veronica‚ 2013). It is being held at Suria KlCC Convention Tunnel together with Scha Al-Yahya and
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The Body Shop Brand Audit 1325641 Contents 1. Brand Overview________________________________________________ 3 1.1 Brand History_________________________________________________ 3 1.2 Product Category ______________________________________________4 2. The Brand Owning Organisation___________________________________4 3. Brand Value Proposition_________________________________________ 5 4. Brand Communications Audit ____________________________________ 6 5. Product Category Audit
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philosophy and style? How important a contribution did she make to the creation of The Body Shop? How important is her role in its ongoing management? Anita Roddick’s Management Philosophy & Style 1. PHILOSOPHY The 4 basic management functions of Planning‚ Organizing‚ Leading & Controlling can be analyzed in detail for drawing a picture of Anita Roddick’s Management Philosophy for The Body Shop. 1. Planning * First major obstacle since she didn’t know anything about the
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ASSINGMENTS 2012-2013 Marketing Studies (1 year‚ Diploma) 1 BUSINESS ENGLISH Assignment 1 a) Luis St. Jean is a famous design house in France with annual sales of $1.2 billion in clothing‚ perfume‚ scarves‚ and other designer items. Each year it prepares more than 150 original designs for its seasonal collections. As head buyer for Cindy’s‚ an upscale women’s clothing store at the Mall of America in Minneapolis‚ you think you might like to start offering the LSJ’s line of perfume
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An article extracted from StarBiz on the 15th December 2007 about The Body Shop discusses social and ethical issues such as natural environment‚ social responsibility and moral appeals. Natural environment includes “natural resources which are needed as inputs by marketers or which are affected by marketing activities” (Kotler‚ Brown‚ Adam‚ Burton & Armstrong 2007‚ p.182). In the article‚ The Body Shop is aware of global warming and has taken the effort to lower the amount of wastage they produce
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Case 3 1) What type of multi-country organization is Body Shop as described in the case? Global? Multinational? International? Other? Please explain and be specific. From the case‚ The Body Shop is a global company. First of all it is centralized and globally scaled. It dose not make decision or different product in different country. Even though it has company stored and licensed store its product do not change by different stores. It has local element by setting up a Community Care Department
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