to adopt sustainable issues? Use relevant concepts and authors. 3. Description of the ‘sustainable’ aspects of the company. You may include the company’s report on social responsibility; environmental policy; company’s ethics; public relations‚ marketing‚ etc. Highlight the companies accreditations and certificates‚ e.g. the company has achieved ISO 14000; Ethical Award; Fortune most sustainable/responsible business; FTSE on social responsibility; The Observer Ethical Award‚ etc. 4. Identify benchmarks
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1. Executive Summary This report presents an analysis of The Body Shop PLC’s pro forma financials from 2002-2004 and insights into financial requirements for the company as it moves forward with their new strategies for achieving operational efficiencies and reclaim its brand image as a top manufacturer-retailer in the beauty and personal care industry. We have constructed pro forma financial statements based on the sales-driven estimates and interest and tax fixed burdens. The key determining
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Dame Anita Roddick and The Body Shop: Getting Started The daughter of Italian immigrants born and raised in the UK‚ Anita Perella began developing her legendary work ethic and keen business sense at an early age as she and her siblings worked tirelessly in her parent’s café as children. It was very common in those days for immigrant children to labor as hard as (if not harder) than their adult counterparts and Anita was no exception. She was a hard worker but also garnered a reputation for being
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The Body Shop Research Proposal 1. Background and Rationale The Body Shop International PLC is a skin‚ hair and body beauty products retailer operating from its headquarters in Littlehampton‚ West Sussex. Founded in March 1976 in Brighton by Dame Anita Ruddick‚ the brand regards itself as an original‚ natural‚ ethical and environmentally aware beauty brand. The organization currently operates 2500 stores in over 60 markets worldwide. Through out the years the Body Shop has developed its brand
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The Body Shop Canada – Case Study Alexander Mutter-Taylor Jennifer Tinkess Kevin Vo Michael Ciminelli Peter Stojanov Business Policy – Ross Geddes Key Events / Case Synopsis The Body Shop Canada is a retail store that only sells proprietary products in prime retail locations either on main shopping arteries or in mall stores. Body Shop has positioned itself as a champion of social responsibility/activism and‚ in the 14 years since its funding‚ the store has grown from one to 450 stores worldwide
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Verifier’s report Methodology - How the Social Audit was done Results - What was discovered About The Body Shop’s Values About The Body Shop’s Culture About The Body Shop’s Vision Employee perceptions Customer perceptions and characteristics Supplier perceptions Community stakeholder perceptions Doing business with The Body Shop About the effects of change on The Body Shop Future plans - What The Body Shop will do next 11 12 16 19 19 24 30 30 30 31 32 33 34 36 social audit social audit Verifier’s
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The Body Shop in China: Market Feasibility Research and Strategy Design DU Yuping 1‚2‚ Mai Jinger2 School of Economics and Management‚ Wuhan University 2 School of International Trade and Economics Guangdong University of Foreign Studies‚ Guangzhou‚ P. R. China‚ 510420 1 Abstract: The well-known British brand‚ the Body Shop‚ is a strong advocate of environment and human rights. In recent years‚ it has accelerated its global presence by its naturally inspired‚ ethically produced beauty and cosmetics
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clearer‚ Lush will be compared with the some famous British cosmetics company The Body Shop (The Body Shop‚ 2014). Compared with The Body Shop‚ Lush does not have enough type of skincare products‚ especially for man (The Body Shop‚ 2014). Different kind of skin‚ such as neutral‚ dry‚ oil and sensitive skin has different demand of skincare products. It is clear to see the special man skincare products in The Body Shop‚ but there is no special man skincare product in Lush. Furthermore‚ the color‚ design
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Company has grown to over 700 shops in 43 countries by 2011 (lush.co.uk). In the early 1970s‚ Mark Constantine‚ the original founder together with Elizabeth Weir established wholesale soaps and cosmetics company Constantine & Weir which began to be The Body Shop’s main supplier of soaps and cosmetic products (Evans‚ 2009). In 1988‚ the company launched a new enterprise—Cosmetics To Go headquartered in Poole‚ Dorset‚ UK. They sold their natural products through The Body Shop and the mail order business
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EXECUTIVE SUMMARY The topic of this dissertation is the strategy of The Body Shop and the successes and failures of their strategy. In addition‚ significant focus is placed on the developments and changes in strategies used to gain sustainable competitive advantage for the future‚ which are in a response to unfolding issues within the cosmetics and toiletries industry. METHODOLOGY This section provides a detailed account of the research undertaken to complete this dissertation and further
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