The Body Shop Value Chain Analysis Rosa Fernandez Walden University Introduction The purpose of this paper is to show the strengths and weaknesses of the Body Shop‚ who are their competitors and how their values chain from raw material to finish good has helped them create a force for good. Core Concepts According to Michael Porter‚ the value chain analysis concept is to try to identify what Competitive Advantage a business has over its competitors. The values chain of the Body
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pharmacy Case study: The Body Shop 1. How do you think Body Shop’s environmental policy relates to its overall business strategy? The environment policy results in a highly differentiated operation of every part of the Body Shop business: Highly differentiated company image: An environmental and social friendly image is maintained across its product lines. It brings out the message that healthy and beauty is enhanced through the use of natural ingredients (The Body Shop Intl. plc.‚ 2008). Highly
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to say the Body Shop International is a somewhat of a pioneer company‚ you wouldn’t get many arguments. With over 1‚900 stores in 50 countries since it began with founder Anita Roddick in 1976 it has became one of the more successful skin and body care retailers in the world. Known for its naturally inspired skin and hair care products‚ the Body Shop International is a company driven by human relationships and involves their stakeholders in many of its decisions. Further‚ The Body Shop was voted
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and manner of the advertisement and the brand. 2.0 Background It was a two-month-long campaign to reinforce its product Johnson’s Body Care Oxygen Fresh Gel Lotion‚ which was launched in 2012 at Gem Island Resort and Spa‚ Marang‚ Terengganu (Jane‚ 2012). Scha Al-Yahya an actress and a TV host was appointed as the spokeperson for Johnson & Johnson body care oxygen fresh gel lotion specifically (Veronica‚ 2013). It is being held at Suria KlCC Convention Tunnel together with Scha Al-Yahya and
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>> OPPORTUNITIES Huge Market Potential - In a country of a billion people‚ the Indonesian aviation industry is puny. Indonesia have 12 million people who travel by air every year against 3 million passengers who fly everyday in the US‚ even though its population is one-fourth that of Indonesia. Even if we assumed that only one-fourth of that large middle-class could afford and would be willing to travel by air‚ it would call for at least a 5-6-fold increase in capacity. This points to a huge opportunity
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Opportunity First of all ‚ Cadbury should increase in market potential of developing counties. Especially expand into the emerging markets of Nigeria ‚China and Russia‚ based on their growing populations‚ increasing consumer wealth and increasing demand for confectionery products. So that It would be a potential market for Cadbury. Moreover ‚ based on their strong brand name ‚ Cadbury can try doing different types of businesses like innovatively doing Co-Brand Marketing with other brand industries
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most important dimensions of globalisations‚ these are cultural and political dimension which in my point of view are the most important aspects of globalisation. Many people view the economic globalisation as a process that offers fear or rather threat to many local markets. They also see it as it makes poor people become poorer and wealthy people become wealthier. It is a fact that economic globalisation offers inequality and not evenly contributed throughout the world. Many countries which have
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Porter’s Five Forces Analysis 1. Threat of Substitute Products (LOW) The possibility threat of substitutes is moderately low; since there are few substitutes from other industries (if any); and most of them are seemed to be obsolete or have on foot out of the door‚ e.g. digit camera in the place of film camera and fax machines in place of overnight mail delivery. Consider that Sony has built a good reputation and strong customer loyalty‚ it effectively position the company’s products against product
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Threat Increased competition Smart phones are easier to make now more than ever. More companies may enter the market‚ and competitors or even Samsung contractors can maneuver around patents to create similar devices. Samsung has linked product lines‚ which means that if one product line fails due to its own reasons other product lines will also suffer. Unlike Samsung‚ their competitors like Nokia has only focused in one segment and put much effort on it. Besides‚ the products made from China was
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Opportunities —Fuel Efficiency focus need to keep innovating here‚ and they have been where they are going to be Rolling out a hydrogen fuel cell car in 2015. They are a leader in this technology as they have been with the plug in electric/gas vehicles. —Continue adapting to customer’s new needs scion – going for our generation of the generation Y‚ sporty but cheaper models of cars. While the Toyota is known as a family car‚ the scion is seen as the kids car. Going further‚ the lexus is
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