THE BODY SHOP L’Oreal is one of the largest cosmetics companies in the world. It produces and markets a range of make-up‚ perfume‚ hair and skin care products. The company’s products are sold under well-known brands such as L’Oreal Paris‚ Garnier‚ Maybelline‚ SoftSheen Carson‚ CCB Paris‚ L’Oreal Professionel‚ Kerastase‚ and Redken. It markets 19 global brands through three divisions: cosmetics (comprising of skincare‚ haircare‚ make-up‚ hair colorants‚ perfumes and other products)‚ The Body Shop
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Responsibility Analysis of The Body Shop Date 29 January 2010 Word Count 5477 Grade 75% Table of Contents Preamble 1 Introduction 1 Corporate Social Responsibility 2 Opposition to Animal Testing 3 Support for Community Trade 6 Environmental Protection 9 Evaluation 11 Conclusion 13 References 16 Appendix 1 20 Preamble The objective of this piece of work is to undertake a critical analysis of the cosmetics company The Body Shop‚ in terms of its philosophy
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------------------------------------------------- Body Shop ------------------------------------------------- ------------------------------------------------- Anita Lucia Roddick‚ née Perilla‚ was born in Littlehampton‚ England in 1942‚ one of four children of Italian immigrants. Her parents settled in Littlehampton to run the Clifton Cafe. Her father died when she was ten and the children then helped to run the cafe. From school she went to Bath College of Education where she took a Teacher
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Body Shop History: The Body Shop store opened on 26th March 1976 Environmental Projects Department of its own 1‚200 products‚ including cosmetics e.g. Make - up 2‚500 franchised stores in 61 countries Founded by Anita Roddick and is part owned L’Oréal. Brand Essence: “Creating a comprehensive Range of Naturally-inspired personal care products that offer performance‚ indulgence and great value.” Brand Values Body Shop Products 32 YEAR OLD WOMAN. AD Campaigns
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BA (HONS) BUSINESS STUDIES (2008-2011) SECOND YEAR EXPERIENCING ORGANISATIONS ASSIGNMENT LECTURER: MARTIN BROWN SUBMITTED BY: INGA TROFIMOVA (TRO08431937) SUBMISSION DATE: 15th May ’2009 My Organisational Experience in The Body Shop _Introduction_ This essay explores my organisational experience. I have chosen to write about this organisation because I think it is one of the most successful companies in the world. Also it is good example of how an inexperienced person can become a
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ingredients‚ gifts and accessories in a fair way 2 By doing so‚ to bring benefits to smallholders‚ artisans and their communities 3 To share stories that inform‚ confirm and inspire our company mission Our CFT programme is governed by The Body Shop Community Fair Trade Charter‚ which sets out the expectations we have of our suppliers and our commitments to them in return. CFT is governed by the following principles: Paying a fair price for our ingredients and accessories‚ as well as a
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Title: L’Oreal takes over The Body Shop - A Case Study Objective/scope My main focus will be to analyse on the two different values of The Body Shop and L’Oreal. There will be a short summary of The Body Shop history‚ their values and the reasons why their values actually help in the success of The Body Shop. As well as a short summary of L’Oreal history and their company’s overview values as well. The analysis will also provide the reason why The Body shop owner‚ Anita Roddick‚ allows
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PUC GRADUATE SCHOOL-MARKETING MANAGEMENT CASE STUDY ONE THE BODY SHOP– GOOD LUCK OR GOOD MARKETING? The Body Shop may have grown rapidly in its early days‚ but its founder‚ the late Anita Roddick publicly dismissed the role of marketing. Roddick ridiculed marketers for putting the interests of shareholders before the needs of society. She had a similarly low opinion of the financial community‚ which she referred to as ‘Merchant Wankers’. While things were going well‚ nobody seemed to mind. Maybe
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Compare and Contrast the China and Japan Investment Environment: Market Opportunity for the Body Shop [pic] Professor: Dr. Andrew Staples Shuyuan‚ Huang [pic] Table of Contexts: 1. Introduction 2. The Body Shop Philosophy 3. Comparison Study on Determinants of FDI in China and Japan 4. Differences of Cosmetics and Toiletries Market of Japan and China 5. Market Entry Analysis in China
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image British company Body Shop has prospered in the 80s. In the 90s the firm tried to increase its world visibility linking its image to Brazil ’s rainforest and approaching the Brazilian Kayapo Indians with a program they called `Trade Not Aid. ’ The association generated a barrage of free and laudatory media stories about the activities of Body Shop. More recently however this image has been bruised. Is the Body Shop social conscience just a sham? Saulo Petean* Body Shop ’s much vaunted `Trade
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