Russia. The economic context remains subject to some uncertainties about the market trend‚ and to the negative impact of currencies. But our growth prospects‚ supported by the innovations and the globalisation of our major brands‚ combined with a strategy of targeted and complementary acquisitions‚ enable us to look to the future with confidence. We confirm our targets for 2013 and our ambition of achieving a further year of growth in sales‚ results and profitability.” www.loreal.com - Follow
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What are the main effects produced by the company’s investment in sustainability (e.g. innovation; brand reputation; communities engagement; new markets‚ etc.) What are the main effects of the company not attending sustainable issues in its practice/strategy (e.g. legal costs‚ energy costs‚ regulation‚ reputation‚ etc.); Stakeholder analysis‚
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opened the first The Body Shop on March 26‚ 1976 in Brighton‚ on the south coast of England. Anita simply wanted to create a livelihood for herself and her two daughters‚ while her husband‚ Gordon‚ was trekking across the Americas. Anita had no training or experience and my only business acumen was Gordon’s advice to take sales of $300 a week. Nobody talks of entrepreneurship as survival‚ but that ’s exactly what it is and what nurtures creative thinking. Running that first shop taught Anita business
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and ethical practices in the marketing of their goods and products. Below is the definition of ethics. Ethic: A principle of right of good conduct‚ or a body of such principle. In the coming pages two companies have been taken into consideration in regards to whether their behavior is ethical towards their stake holders. 1. The Body Shop ( A cosmetic products producer and retailer) 2. Green Mountain coffee roasters ( a coffee retail company). An August 1996 edition of
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entrepreneur‚ finding the changes of the roles among them. Finally‚ conclude the change of the role played by the entrepreneur and the importance of the entrepreneur in a venture. Meanwhile‚ some management theories‚ management models and the case—Body Shop will be applied to the analysis. 2. Entrepreneur and venture 2.1 Entrepreneur 2.1.1 The concept of the entrepreneur The entrepreneur can be considered as a manager‚ an agent of economic change or an individual (Wickham‚ 2004‚ p.p7).
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Dame Anita Roddick and The Body Shop: Getting Started The daughter of Italian immigrants born and raised in the UK‚ Anita Perella began developing her legendary work ethic and keen business sense at an early age as she and her siblings worked tirelessly in her parent’s café as children. It was very common in those days for immigrant children to labor as hard as (if not harder) than their adult counterparts and Anita was no exception. She was a hard worker but also garnered a reputation for being
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natural disasters‚ disabilities‚ and HIV/AIDS. On 13 December 2005‚ the national pose reported that Roddick had decided to turn her back on the world of commerce and give away her fortune‚ worth some £51 million ($104 million). The Body Shop proved so successful that soon Roddick wanted to open a second store. When she was rejected for a $8‚000 loan from the bank‚ Roddick turned to a gas station owner named Ian McGlinn‚ who agreed to purchase half a share in the company. By the time
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An article extracted from StarBiz on the 15th December 2007 about The Body Shop discusses social and ethical issues such as natural environment‚ social responsibility and moral appeals. Natural environment includes “natural resources which are needed as inputs by marketers or which are affected by marketing activities” (Kotler‚ Brown‚ Adam‚ Burton & Armstrong 2007‚ p.182). In the article‚ The Body Shop is aware of global warming and has taken the effort to lower the amount of wastage they produce
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Body Shop- Case Study Analysis Executive Summary The Body Shop is in the business since 1976. At that time‚ it was just a concept by the Anita Roddick which clicked and made her a millionaire. The concept was supported by the tag of natural resources and it has helped the company is placing the brand positioning at the right place. The purpose of this report is to analyze how the Body Shop started and how the concept of one lady is transformed into a millionaire company. A detailed brand analysis
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Figaro. Together with friends‚ Juan opened the first Figaro coffee shop in 1993 before Starbucks and Seattle’s Best were introduced to the country. Figaro is now the second largest coffee shop chain in the country‚ grabbing 30% market share. It is‚ in fact often mistaken for a foreign brand. From its first store in Makati‚ Figaro now has more than 30 in the Metro Manila and an outlet in Hong Kong. Juan is now keen on settling up shops in Vietnam‚ Singapore and China. While growing the business‚ CEO
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