Case Analysis: The Body Shop Since its inception in the 1970s‚ The Body Shop has experienced phenomenal growth. Specifically‚ revenue was growing at a rate of more than 20% per year. In the 1990s‚ the previously experienced revenue growth began to decline rapidly. There were numerous reasons for the steady decline in revenue growth. The two most important of these were a loss of brand image and severe competition from other skin and hair-care companies. The Body Shop expanded too quickly
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The Body Shop in China: Market Feasibility Research and Strategy Design DU Yuping 1‚2‚ Mai Jinger2 School of Economics and Management‚ Wuhan University 2 School of International Trade and Economics Guangdong University of Foreign Studies‚ Guangzhou‚ P. R. China‚ 510420 1 Abstract: The well-known British brand‚ the Body Shop‚ is a strong advocate of environment and human rights. In recent years‚ it has accelerated its global presence by its naturally inspired‚ ethically produced beauty and cosmetics
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ASSINGMENTS 2012-2013 Marketing Studies (1 year‚ Diploma) 1 BUSINESS ENGLISH Assignment 1 a) Luis St. Jean is a famous design house in France with annual sales of $1.2 billion in clothing‚ perfume‚ scarves‚ and other designer items. Each year it prepares more than 150 original designs for its seasonal collections. As head buyer for Cindy’s‚ an upscale women’s clothing store at the Mall of America in Minneapolis‚ you think you might like to start offering the LSJ’s line of perfume
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“The body shop is committed to being an environmentally responsible retailer. They strive to ensure that the business activities will always contribute to the well being and aspirations of current stakeholders without compromising the needs of future generations. They will apply best practice throughout the business activities and take on a leadership role in areas where they can make a difference and set examples to the industry. They will focus our efforts on issues where their activities have
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Assumptions We are going to show a three years forecast for The Body Shop International; it consists of three main objectives: • To enhance The Body Shop brand through a focused product strategy and increased investments in stores; • To achieve operational efficiencies in the supply chain by reducing product and inventory costs; • To reinforce the stakeholders culture. We extrapolate each account using the percentage of sales of year 2001 to have a first look on the evolution
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(L’Oréal 2013). L ’Oreal is divided into three divisions; The Cosmetics‚ Body Shop‚ and Dermatology. The cosmetics division is sub-divided into four segments; The professional products for professional hair dressers‚ the consumers products for mass markets‚ the luxury product which represent the branding of the company (Lancôme‚ Giorgio Amani‚ Carhare‚ and so forth)‚ and active cosmetics called Dermo-cosmestics. The Body Shop is specialised in natural ingredients. And Dermatology division is responsible
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REPORT INTO THE ETHICAL CLAIMS OF THE BODY SHOP | | Student Name : Mitul Kabutarwala Student ID : Kamic2b Word Count : | | Contents Summary 1 Introduction 2 Claim 1 Community fair trade 2 Claim 2 misleading the public 2 Claim 3 Against Animal testing 3 Conclusion 3 Summary Over the past 10 years or so‚ since the time Body shop was taken over by L’Oreal many reports‚ articles have been written on the issue and all most every article or report conclude it
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History of The Body Shop International In the early to mid 90’s‚ the revenue growth for The Body Shop was at least 20% each year. The Body Shop was able to grow at a fast pace early in the decade because of the lack of competition. Over the course of the decade‚ competition grew fierce‚ and‚ by the end of the decade‚ revenue growth fell to 8%. Another reason for the slow growth in the late 90’s was the over expansion in the previous years. The Body Shop was in almost every mall in America (and
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friendly products. The Body Shop’s mission is to operate our business with a strong commitment to the well being of our fellow humans and the preservation of the planet. Our company will be entering a market that is well educated on environmental issues as well as one with a desire for organic products. Customers will be looking for two major components‚ quality products and service. As long as the quality of products remains consistent and the pricing is fair‚ The Body Shop will retain customers
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The Body Shop Research Proposal 1. Background and Rationale The Body Shop International PLC is a skin‚ hair and body beauty products retailer operating from its headquarters in Littlehampton‚ West Sussex. Founded in March 1976 in Brighton by Dame Anita Ruddick‚ the brand regards itself as an original‚ natural‚ ethical and environmentally aware beauty brand. The organization currently operates 2500 stores in over 60 markets worldwide. Through out the years the Body Shop has developed its brand
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