SOUTHWEST AIRLINE IN 2010: CULTURE‚ VALUES AND OPERATING PRACTICES CASE QUESTIONS: 1. Is there anything that you find particularly impressive about Southwest Airlines? Transported more passengers from U.S airports to U.S destinations than any other airline Consistently profitable- had reported a profit every year since 1972 Became a major competitive force in domestic segment 2. What grade would you give Southwest management for the job it has done in crafting the company’s strategy
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competitive and has become known as the “Southwest Effect.” Because of the cost structure that was developed‚ Southwest did the opposite of what every other airline was doing. They don’t offer assigned seats or meals. They only fly one type of airplane‚ the Boeing 737. This gave Southwest a distinct cost advantage. Even when their competitors lowered their prices‚ they still could not make the same profit as Southwest. Customers see value when they think of Southwest airlines. 2. How has Southwest executed
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Their workforce includes over 84‚000 employees (Welcome). They also have a fleet of more than 800 aircraft (Welcome). These planes are either leased or purchased from multiple aviation companies including Boeing‚ Airbus‚ Bombardier‚ Embraer‚ and McDonnell Douglas (Welcome). Delta Air Lines offers flights domestically and internationally. They offer service to over 300 destinations in over 50 countries (Corporate). They also serve around 180 million travelers
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less congested airports in order to improve the efficiency of flight operation and maintain high levels of aircraft utilization. Southwest pilots spend more time in the air than pilots in other airlines. At meantime‚ SWA only flies fuel-efficient Boeing 737s and this single type of aircraft allowed SWA to save on maintenance and pilot training costs. Besides‚ the frequent flyer system of SWA advocates simplicity as it is based on the number of trips flown‚ instead of the mileage. As such‚ it requires
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improved inventory management system‚ ultimately called the Semi-Automated Business Reservations Environment (SABRE). IBM provided the hardware‚ while American and IBM jointly built the software. The initial investment was comparable to half a dozen Boeing 707 jet airplanes. Competitors make their own distribution system and later‚ certain circumstances open the industry to Global Distribution System allowing AA’s own system to be access by those customers of competitors. TIME CONTEXT In year 2006
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Chapter 1 Introduction 1. Capturing The Trends Long before your first bite of a mouth-watering‚ delicious Cadbury chocolate‚ there is a long and complex logistical chain that must be in place to bring this pro-typical chocolate to you. It may not be immediately apparent to the Cadbury buyer that the ingredients have travelled from other parts of the world. [pic] Figure 1. A complex and diverse supply chain of Cadbury Chocolate Bars The processes involved in
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2. "Taking off from Mackay‚ Queensland‚ on a routine flight‚ the B-17C‚ CBA‚ crashed killing 40 of her 41 passengers. This catastrophe was the worst ever suffered in the S.W.P.A. (Southwest Pacific Area)." 7 <Insert Image 14. Crash site at Bakers Creek on June 14‚ 1943> (Courtesy Al Soxman Collection) Official Statements The first call to local police came at 6:05 a.m. from Joan Harris‚ the young daughter of the proprietor of the Harris Store at Bakers Creek‚ to the effect that an airplane
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Boeing B-29 Supperfortress Though it was conceived of before World War II‚ its impact was not felt until the war was close to an end. However‚ in this short amount of time‚ you could argue it had a greater impact on the pacific theater than any other weapon. Without the capabilities of the B-29 Supperfortress there is no doubt the war in the pacific would have carried on for years past its actual end date‚ and would have resulted in the loss of countless more American lives. The effect of the
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flight would be 12% more than the 747’’ cost‚ but given the plane’s 35% greater capacity‚ it would provide almost %25 more volume for free. According to Airbus‚ the A3XX need only 323 passengers to break even‚ on the other hand 747 needs 290. 3. As Boeing‚ how would you respond to this situation? How does your answer depend on what you think Airbus is likely to do? If Airbus starts to produce A3XX‚ I think it would be successful‚ so the best option would be launching a bigger version of 747. Also
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Mistic Monk Coffee Case 1. Does Mystic Monk Coffee have a competitive advantage? If so‚ what is it and is it sustainable? Throughout what Mystic Monk Coffee has done‚ I believe it has the ability to build a competitive advantage. According to the case‚ the Mystic Monk Coffee was produced by using the high quality fair trade Arabica and fair trade/organic Arabica beans with variety of blends and flavors. They also produce T-shirts‚ gift cards‚ CDs featuring the monastery’s Gregorian chants‚
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