to use‚ and what cost structure to implement (Brewer‚ Garrison‚ & Noreen‚ 2013). Southwest Airlines decided to offer no first class seating. This allows for more seats on the airplane and better utilization. Also‚ Southwest only uses the Boeing 737 airplane in its fleet. Using only one type of plane cuts down on repair costs‚ keeps inventory costs down on parts‚ and cuts costs on training pilots and maintenance crews (Anonymous‚ 2010). The airline also decided to offer no in-flight meals
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Iqra University Gulshan Campus M. Phil: Strategic HRM Presentation Topic: Southwest Airlines: A Case Study Linking Employee Needs Satisfaction and Organizational Capabilities to Competitive Advantage written by Roger Hallowell Reference: Human Resource Management‚ 1996‚ Vol. 35(4)‚ p. 513-534 Presented by: M. Shahnawaz Adil Dated: Tuesday‚ March 01‚ 2011 Course Facilitator: Mr. Ahsan Durrani Abstract (as written by Roger Hallowell): This article analyzes the sources of Southwest Airlines’
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The Boeing Company is a major player in the aerospace and defense industry with over 150‚000 employees. As of 2006 they led the commercial and defense aircraft market as the company with the largest total revenue. (Defense News ‚ 2007). The corporation is divided into five separate business units/services. Commercial Airplanes and Integrated Defense Systems are the two major components. The other three units span control over research and development‚ services and financial services; Phantom Works
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unified airplane models‚ implementing Operational Terminal Information System (OTIS) etc. These decisions affect different areas of operations‚ from maintenance and training to turnaround efficacy. For example‚ Southwest trains its crew only for Boeing 737‚ the only model in the fleet‚ which gives the airline flexibility regarding the scheduling and the trainings. Also OTIS provides the necessary information for better efficacy of the ground operations team before the plane arrives‚ so they can turn
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Use Hambrick and Fredrickson’s model to analyze Southwest’s strategic choice at the time of the case and today. The choices made for the 5 major elements of strategy that affected Southwest’s strategic choices have changed a lot. Arena: Southwest decided to provide safe and low-cost transportation with maximum customer service. Southwest used to operate short-haul flights mostly in the south-west region that have good climate. At that time‚ to keep costs low and have competitive advantage choose
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Airbus vs. Boeing the case study Jimmy Jones University of Phoenix The case “Boeing vs. Airbus: Two Decades of Trade disputes” deals with the dispute that has existed between the US aircraft giant and the European Aircraft manufacturing giant. Boeing has 57‚000 workers in Seattle and an additional 100‚000 employees
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Boeing/Airbus Case Write Up Competition in the Commercial Aircraft Business With only a few large companies across the globe (Boeing‚ MD‚ and Airbus)‚ the commercial aircraft industry essentially exhibits the qualities of an oligopolistic competition with intense rivalry. Here is an analysis of competition in the commercial aircraft business using Porter’s Five Forces. Figure 1: Porter’s Five Forces Applied to Aircraft Industry Barrier to entry: - High barriers to entry‚ to a certain
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Harry Stonecipher and the ethics of Boeing Should Harry Stonecipher have been fired for having a consensual affair with another executive at Boeing Aircraft? The answer is most decidedly yes. In many people’s eyes this affair could have violated the company’s code of conduct‚ and went against the reason Harry Stonecipher was hired. His actions showed flaws in his character that could have been damaging to the company had he been allowed to stay. The Boeing board of directors had no other choice
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Mistic Monk Coffee Case 1. Does Mystic Monk Coffee have a competitive advantage? If so‚ what is it and is it sustainable? Throughout what Mystic Monk Coffee has done‚ I believe it has the ability to build a competitive advantage. According to the case‚ the Mystic Monk Coffee was produced by using the high quality fair trade Arabica and fair trade/organic Arabica beans with variety of blends and flavors. They also produce T-shirts‚ gift cards‚ CDs featuring the monastery’s Gregorian chants‚
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Assignment – Boeing Case (1) Summary of the Case 1） Company Intro Boeing Company is biggest aviation and aerospace company in the world. Its predecessor was Pacific aviation products company which set in 1916 by William Boeing‚ and he set Boeing Plane Company at 1934‚ then changed to Boeing Company at 1961. Its headquarters located in Seattle before September 2001‚ then moved to Chicago‚ Illinois. The aircraft plant concentrated in Washington state and Kansas. In 1996‚ Boeing bought Rockwell
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