Southwest Airline’s Strategies: Southwest Airline’s successful strategy consists of three complementary qualities which are focus‚ divergence and compelling tagline. This short-haul airline believes that by focusing on friendly service‚ speed and frequent point-to-point departures‚ its low pricing is able to compete against car transportation. While other competitors try to delight customers by investing in meals‚ airport lounges and seating selections‚ Southwest chooses to eliminate or reduces
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base: Using a discount model similar to Southwest Airlines in the U.S. GOL holds about 35 to 40 percent of the domestic air travel market. Since launching operations‚ GOL has been South America’s fastest-growing airline. GOL’s initial fleet: 25 Boeing 737 series flying to 40 destinations In 2004 GOL entered into two capital markets: The New York stock exchange NYSE and Sao Paulo BOVESPA raising $322 million dollars GOL added 115 aircrafts to its fleet‚ increasing to 900 daily takeoffs to 62 destinations
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Airport‚ Cooper released all the passengers and one stewardess in exchange for his demands. With the rest of the crew as hostage‚ Cooper ordered William Scott‚ the pilot‚ to fly the plane to Mexico City (Abacha and Gilmore 233). He demanded the Boeing 727 be flown no higher than 10‚000 feet‚ still allowing him to jump‚ and no faster than 150 knots‚ making it difficult for any other plane to follow (“D. B. Cooper” 1). Scott explained that they would need to refuel and turned the plane towards Reno
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* 1. Just Plane Smart Harvard Business School – Case Study Summary Abhishek Mehra Balaji P Saruabh Ranadive Sarang Bhutada * 2. The setting It’s summer of 1993 Southwest is expecting delivery of two uncommitted planes McGlade needs to find a way‚ to put these planes in operation‚ keeping the organizational objectives are intact Final decision would have to preserve the Southwest culture and spirit About Southwest Started as a intra-state operator in Texas Budget airline philosophy‚ survived a
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Iqra University Gulshan Campus M. Phil: Strategic HRM Presentation Topic: Southwest Airlines: A Case Study Linking Employee Needs Satisfaction and Organizational Capabilities to Competitive Advantage written by Roger Hallowell Reference: Human Resource Management‚ 1996‚ Vol. 35(4)‚ p. 513-534 Presented by: M. Shahnawaz Adil Dated: Tuesday‚ March 01‚ 2011 Course Facilitator: Mr. Ahsan Durrani Abstract (as written by Roger Hallowell): This article analyzes the sources of Southwest Airlines’
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The first week of my Boeing Internship is a busy one. I have attended two of the three Marriot Boeing events. It was an incredible experience. I took fond of the stories of important Boeing employees’ mistakes. I also found interest in the poster session—specifically the augmented reality device. As the weeks went on‚ I have attended the Satellite 101 Training‚ met an astronaut‚ took a tour around the Boeing campus‚ took a tour around the Chemistry Laboratory at Huntington Beach and many more activities
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THE INDIGO AIR : FIXING THEIR PROBLEMS AT KOLKATA AIRPORT Indigo Air is the one of the prominent low cost airlines operated from India. ➢ a single passenger class ➢ a single type of aero plane commonly the Airbus A320 or Boeing 737‚ reducing training and servicing costs. ➢ a simple fare scheme‚ such as charging one-way tickets half that of round-trips (typically fares increase as the plane fills up‚ which rewards early reservations) ➢ unreserved seating (encouraging passengers
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using unified airplane models‚ implementing Operational Terminal Information System (OTIS) etc. These decisions affect different areas of operations‚ from maintenance and training to turnaround efficacy. For example‚ Southwest trains its crew only for Boeing 737‚ the only model in the fleet‚ which gives the airline flexibility regarding the scheduling and the trainings. Also OTIS provides the necessary information for better efficacy of the ground operations team before the plane arrives‚ so they can
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SOUTHWEST AIRLINE IN 2010: CULTURE‚ VALUES AND OPERATING PRACTICES CASE QUESTIONS: 1. Is there anything that you find particularly impressive about Southwest Airlines? Transported more passengers from U.S airports to U.S destinations than any other airline Consistently profitable- had reported a profit every year since 1972 Became a major competitive force in domestic segment 2. What grade would you give Southwest management for the job it has done in crafting the company’s strategy
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competitive and has become known as the “Southwest Effect.” Because of the cost structure that was developed‚ Southwest did the opposite of what every other airline was doing. They don’t offer assigned seats or meals. They only fly one type of airplane‚ the Boeing 737. This gave Southwest a distinct cost advantage. Even when their competitors lowered their prices‚ they still could not make the same profit as Southwest. Customers see value when they think of Southwest airlines. 2. How has Southwest executed
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