Corporate Social Responsibility and Marketing: An Integrative Framework Isabelle Maignan Vrije Universiteit Amsterdam‚ the Netherlands O. C. Ferrell Colorado State University This article introduces a conceptualization of corporate social responsibility (CSR) that emphasizes the role and potential contribution of the marketing discipline. The proposed framework first depicts CSR initiatives as the actions undertaken to display conformity to both organizational and stakeholder norms. Then
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When it comes to corporate social responsibility (CSR)‚ Patagonia is the pioneer and poster child. Patagonia has found distinct ways to integrate product function with environmental values. Their business model raises a lot of money for environmental causes and their technological innovation reduces the environmental impact of their products. Since 1986 they have donated 10% of profits or 1% of sales‚ whichever is greater‚ to environmental efforts‚ and employees can take up to two
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SeaWorld has a strong commitment overall as a company they have collaborated to include corporate social responsibility (CSR) and sustainable business practices in their parks always. Corporate social responsibility is a business approach that contributes to sustainable development by delivering economic‚ social‚ and environmental benefits for all stakeholders. SeaWorld has put in endless efforts within the community including partnering with hospitals‚ and organizations that assist children with
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In 2009‚ Starbucks released an annual Corporate social responsibility report.[96] Environmental impact Grounds for your Garden In 1999‚ Starbucks started "Grounds for your Garden" to make their business moreenvironmentally-friendly. This gives leftover coffee grounds to anyone requesting it for composting. Although not all stores and regions participate‚ customers can request and lobby their local store to begin the practice. In 2004‚ Starbucks began reducing the size of their paper napkins
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(2011‚ November 24). The Philippine Star‚ p. 3. Cruz‚ J. D. (2012‚ June 24). Pagcor goes green. Business Mirror‚ p. 5. Cruz‚ J. D. (2012‚ June 24). Pagcor goes green. Business Mirror‚ p. 3. http://pcij.org/blog/wp-docs/RA9487.pdf http://www.pagcor.ph/social-responsibility.php http://www.blog.pagcor.ph/ http://www.pagcor.ph
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Ethics and Corporate Responsibility in the Workplace and the World Leslie Wilkins Legal 500 Professor Ewenike August‚ 13‚ 2013 Abstract This paper will examine the ethics of a pharmaceutical company by the name of PharmaCARE. Stakeholders will be discussed‚ and the treatment of rank and file workers versus executives will be analyzed. Also the proposed firing of three of PharmaCare’s workers will be debated. Additionally obligations‚ protection‚ and whistleblowing opportunities will be examined
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Corporate Social Responsibility While Biocon was involved in community programs from inception‚ it started a corporate social responsibility wing—the Biocon Foundation—in 2004 through which it works in the areas of health‚ education and infrastructure‚ especially in rural areas. Health Through the Arogya Raksha Yogana (ARY) clinics‚ Biocon helps meet the primary‚ tertiary and secondary healthcare needs of various communities. Its 7 ARY clinics—located where healthcare facilities are poor—offer
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Ethics and Corporate Responsibility in the Workplace and the World Ethics and Corporate Responsibility in the Workplace and the World Ethics and corporate responsibility in the workplace and the world is becoming a center of attention. There are many things going on in the workplace that different agencies and people are looking into while placing the blame on the appropriate source. In this paper‚ a scenario is presented. The scenario involved PharmaCARE and its subsidiary‚
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Corporate Responsibility and Marketing Strategies Deanna Williams Dr. Antony Jacob Contemporary Business July 21‚ 2014 Social and ethical responsibility is how a company will use all its resources in a way that will benefit people and society not only physically but also socially. Social responsibility is defined as “The idea that businesses should not function amorally‚ but instead should contribute to the welfare of their communities”. Social responsibility covers not only shareholders but
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Ethics in the workplace help the organization to grow and prosper. They bring about leadership‚ work culture and literacy. Ethic are beliefs about what’s right or wrong and good or bad based on individual’s values and morals‚ plus a behavior social context. Ethical behavior conforms to individual beliefs and social norms about what’s right and good. Unethical behavior conforms to individual beliefs and social norms about what’s wrong or bad. Business ethics refers to ethical or unethical behavior
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