Case 2 4 final - Presentation Transcript 1. Case 2-4: Ethics and Airbus Team 8 Heather Cutshall Chris Duley Rohan Ratnapal Sue Vang 2. Consisted of French‚ German‚ and British Government Signed a Memorandum of Understanding in September 1967 Based in Blagnac‚ France History 3. An aircraft manufacturing subsidiary of the European aerospace company EADS One of the world’s leading manufacturers of commercial jet airliners
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Current Market Outlook 2012-2031 Current Market Outlook 2012-2031 Outlook on a Page World regions Market growth rates 2011 to 2031 World economy (GDP) World regions Market value: $4‚470 billion Share of fleet 3.2% 100% 75% Number of airline passengers Delivery units 2% 24% 6% 4.0% 50% 25% 68% 2011 Airplanes 19‚890 2031 Airplanes 39‚780 2012 to 2031 New airplanes 34‚000 Airline traffic (RPK) 5.0% 0% Cargo traffic (RTK) 5.2% • 747 and larger • Twin aisle
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Should Airbus proceed with the new model?Yes. The A3XX will constitute a new family of bigger and better aircraft with a high degree of common operational characteristics‚ particularly in the cockpit design‚ in accordance with Airbus’s philosophy. For the first time‚ the airline companies will be able to provide much more room than has ever been available. Passengers will be more comfortable and the operating costs will be between 12 and 20% lower than those of the current B-747. The A3XX is the
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Assignment Questions 1. Why is Airbus interested in building the A3XX? What are its objectives? Because of the increasing demand in air transportation and rising traffic in many airports‚ VLA segment will grow up significantly‚ so this will be a huge advantage for Airbus. Airbus’s researches show that compared to others‚ A3XX will help Airbus to get more profit. 2. How many aircraft does Airbus need to sell in order to break even on the investment? Is this number greater or less than
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The Boeing Corporation is the world’s leading aerospace company and the largest manufacturer of commercial jetliners and military aircraft combined. Additionally‚ Boeing designs and manufactures rotorcraft‚ electronic and defense systems‚ missiles‚ satellites‚ launch vehicles and advanced information and communication systems. As a major service provider to NASA‚ Boeing operates the Space Shuttle and International Space Station. The company also provides numerous military and commercial airline
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Question 2 : What differentiating strategies did Airbus adopt in order to survive and succeed over the past few decades? Differentiation strategy : The question remain that what differentiation strategy did Airbus employ in order to succeed over the past few decades? Indeed Airbus adopted strategy of a differentiation strategy corresponds to the development of a product or service that offers unique attributes and that are valued by customers and that customers perceived to be better than of
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The Airbus A380 is a double-deck‚ wide-body‚ four-engine jet airliner manufactured by Airbus. It is the world’s largest passenger airliner‚ and the airports at which it operates have upgraded facilities to accommodate it. It was initially named Airbus A3XX and designed to challenge Boeing’s monopoly in the large-aircraft market. The A380 made its first flight on 27 April 2005 and entered commercial service in October 2007 with Singapore Airlines. In January 1993‚ Boeing and several companies in the
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Development of the Boeing 787 Dreamliner Introduction In 2003‚ Boeing launched a project to build a new airframe that had the original designation of 7E7 Dreamliner. In January 2005‚ the aircraft was redesigned the 787 Dreamliner. Boeing’s intent was to utilize new technology and procurement processes to build two versions of the aircraft. The 787-8 was designed to carry 210 to 250 passengers on routes of 7‚650 to 8‚200 nautical miles and the stretch version (787-9) was designed to transport
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Airbus Aircraft manufacturing company 09-Jun-11 giorgi meliqiZe Contents tipi: subsidirebuli industria: sahaero industria daarsda: 1970 (‚‚earbasis” industria) 2001 (Airbus SAS) Stab-bina: blegnaki‚ safrangeTi Semosavali: 27.45 miliardi (2008) wminda mogeba: 1.597 miliardi (2008) personali: 52 000 dedobili kompania: EADS Svilobili: Airbus Military veb-gverdi: www.airbus.com Airbus SAS aris TviTmfrinavebis sawarmo‚ romelic warmoadgens EEADS (Europian
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Boeing Corporation The Challenge of Being Ethical and Competitive “Because we dared to dream‚ dared to work hard‚ we have turned dreams into realities‚ to leave some huge footprints on every aerospace frontier. Now it is time to create some new footprints!” ~ Phil Condit‚ CEO‚ 1996 Boeing Chief Executive Phil Condit stared blankly at the road early Saturday evening as he drove to Boeing Headquarters. He drummed his fingers on the steering wheel‚ contemplating the crucial decision at hand
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