Management Journal Vol. 17‚ No. 1‚ pp. 20–38‚ 1999 © 1999 Elsevier Science Ltd. All rights reserved Printed in Great Britain S0263-2373(98)00059-0 0263-2373/99 $19.00 0.00 Case Study easyJet’s $500 Million Gamble DON SULL‚ London Business School‚ and Commentators‚ Constantinos Markides‚ Walter Kuemmerle‚ Luis Cabral. This Case Study details the rapid growth of easyJet which started operations in November 1995 from London’s Luton airport. In two years‚ it was widely regarded as the model low-cost European
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notes: This case uses the multiplicative version of the DuPont model to analyze operations at two retail companies. Both companies have very straightforward financial statements and most students are familiar with the companies. The analysis can be as simple or as multi-faceted as instructors choose. The case begins with the qualitative side of financial statement analysis. The questions here are unstructured so that instructors can tailor the case to their preferences. The case then walks students
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Case Study: Boeing versus Airbus: Two Decades of Trade Disputes The Boeing-McDonnell Douglas Merger As the two largest producers in the commercial aircraft industry‚ Boeing and Airbus have been in a long rivalry for over two decades. Because of its huge research and development cost and a volatile market demand situation‚ the large commercial aircraft industry has only a few viable producers that can successfully operate in this industry. At the end of 1996‚ there were three competitors in the
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STUDY QUESTIONS Eli‚ Lilly 1998 (A): Strategic Challenges 1. What were the strategic challenges for pharmaceutical companies in the 1990s? 2. How did Lilly respond to these challenges? How does globalization allow Lilly to better cope with them? 3. Suppose that you are a top manager of a Korean pharmaceutical company. How would you formulate your strategy in the face of pharma giants’ (like Lilly) aggressive strategic moves toward globalization? Taiwan Semiconductor Manufacturing
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While the United States has the most expensive health care system‚ it is fairly inaccessible and the quality of care falls short when compared to many healthcare systems in the world. Statistics obtained from The World Bank’s 2013 database show that the U.S. has the highest health care costs of any industrialized nation. In a report released by The Common Wealth the U.S. consistently underperformed relative to other industrialized countries on most dimensions of performance indicators (Davis‚ Stremikis
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Case Studies C-1 INTRODUCTION Preparing an effective case analysis C-3 CASE 1 CASE 2 CASE 3 CASE 4 CASE 5 CASE 6 CASE 7 ABB in China‚ 1998 C-16 Ansett Airlines and Air New Zealand: A flight to oblivion? C-31 BP–Mobil and the restructuring of the oil refining industry C-44 Compaq in crisis C-67 Gillette and the men’s wet-shaving market C-76 Incat Tasmania’s race for international success: Blue Riband strategies C-95 Kiwi Travel International Airlines Ltd C-105 CASE 8 Beefing up the beefless
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The reality of software development is a huge company like Microsoft-it employs more than 48‚000 people- is that a substantial portion of your work involves days of boredom punctuated by hours of tedium. You basically spend your time in an isolated office writing code and sitting in meetings during which you participate in looking for and evaluating hundreds of current employees and potential employees. Microsoft has no problem in finding and retaining software programmers. Their programmers work
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PART TWO RECRUITMENT AND PLACEMENT | | | | | | |CHAPTER | |T Four | | |
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2.1 Case study Rolls’ Roys Corporation 1. Who are Rolls’ principal project management stakeholders? How would you design stakeholder management strategies to address their concerns? The main manufactures are two which are Airbus and Boeing. 2. Given the financial risks inherent in developing a jet engine‚ make an argument‚ either pro or con for rolls to develop strategic partnerships with other jet engine manufactures in manner similar to Airbus’s consortium arrangement. What are benefits
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Global Strategy and Leadership SMA 要重 Module Module 1 - An introducing to strategy and leadership Introducing strategy and leadership The evolution of strategy Differentiating strategy Operational effectiveness Competitive strategy productivity frontier Figure 1.1 Reading 1.1 Are you sure you have a strategy? The elements of strategy Arenas Vehicles Differentiaors Staging Economic logic IKEA Table 1 Testing the quality of your strategy The emergence ( ) of strategy Developing
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