IMC TOOLS USED BY LUX Promotion The great Indian brand wagon started nearly four decades ago. Great brands sometimes outlast their ambassadors as proven by Lux which celebrated its 75th anniversary in India. The first ambassador‚ Leela Chitnis featured in a Lux advertisement which flagged off the Lux wagon. She gave way to a galaxy of stars which includes Madhubala‚ Nargis‚ Meena Kumari‚ Mala Sinha‚ Sharmila Tagore‚ Waheeda Rehman‚ Saira Banu‚ Hema Malini‚ Zeenat Amaan‚ Juhi Chawla‚ Madhuri Dixit
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with fragrances idea - Targets typical Indian mindset of outer beauty (more ‘active’ stance on beauty) - An aspiration for every girl living in rural area – uses personalities from the silver screen‚ which makes it an inspirational brand - Uses Bollywood connect to communicate the same (movie-loving target audience) - Theme - Combination of style and romance Demographic: Gender – Female Age – 16 – 35 Income – Middle Income Group. Targets the urban and semi urban upper middle class and middle
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INTRODUCTION The bollywood industry is one of the largest industries in India‚ though it is still not considered to be a mainstream industry because of its highly unorganised structure. Nevertheless it cannot be denied that it is one of the most lucrative and highly volatile sectors‚ where a film can make or break careers. The movie industry largely depends on the audience‚ the consuming public for its revenue. The way and means to reach this diverse audience is through promotions. Where once‚
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1989 she acted in prem lakhan‚prem pratigya‚tridev‚parinda and all movies provided her a critical acclaim.and became successful at the box office. In 1990‚she she performed in ‘DIL’ which resulted to be a super hit and made madhuri one of the top Bollywood actress.from 1992-1999 she performed in more than 35 films.and won many awards like the Padma Shri‚ 1 IIFA Best Actress Award‚ 4 Filmfare Best Actress Awards‚ 1 Filmfare Best Supporting Actress Award‚ Filmfare Special Award for completing 25 years
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community but our wishes can only be fulfilled with your help. The sports centre is the heart of the community. It keeps the cohesive mix of the community together with international activities such as Irish dancing‚ Spanish salsa and Flamenco dancing‚ Bollywood dancing and also Zumba which has recently become very popular with ages young and old‚ and be closing the centre these activities would cease to continue. So not only does the sports centre bring the community together it also provides a safe environment
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------------------------------------------------- Aarakshan | | Directed by | Prakash Jha | Produced by | Saif Ali Khan Dinesh Vijan | Screenplay by | Anjum Rajabali Prakash Jha | Starring | Amitabh Bachchan Saif Ali Khan Manoj Bajpayee Deepika Padukone Prateik Babbar | music by | Shankar-Ehsaan-Loy | Cinematography | Sachin Krishn | Editing by | Santosh Mandal | Distributed by | Illuminati Films Eros International | Release date(s) | * 12 August 2011 | Running
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1/1/2002 Best Dialogues in PK: Aamir Khan – Raj… TBollywood Fashion and Events | Box Office Updates | Latest Pics | Hindi Lyrics | Bollywood Movies 2013 | Contact Us Best Dialogues in PK: Aamir Khan – Rajkumar Hirani film Posted in : Bollywood‚News | December 24th‚ 2014. http://www.indicine.com/movies/bolly… 1/10 1/1/2002 Best Dialogues in PK: Aamir Khan – Raj… Every film written by Rajkumar Hirani has dialogues that remain with you long after the closing credits. After ‘All Izz Well’‚ ‘Chemical
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Leonardo DiCaprio and Tobey Maguire.The character in the book is shrouded in mystery and little is known about him apart from the fact that he is a business associate of Gatbsy’s‚ who is thought to be involved in New York’s underworld.He might be a Bollywood icon‚ but his part in The Great Gatsby marks Amitabh’s first Hollywood film‚ despite it being a cameo.The actor revealed that director Luhrmann had visited him in Mumbai two years ago to offer him the role in person. ’I play Meyer Wolfsheim for about
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feature of the ad. With the new communication strategy‚ the film star is used purely as a communication device to portray star quality in every Lux user. Branding story: What is the common seductive link between Hollywood actor Paul Newman‚ Bollywood actors Shah Rukh Khan and Aishwarya Rai Bachchan and All India Anna Dravida Munnetra Kazhagam chief J. Jayalalithaa? They have all tried selling a soap at some point or the other. And the soap is Lux‚ the premium beauty soap from consumer products
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Dharam Dev Ânand (born September 26‚ 1923) is a famous Indian actor and film producer. His real name was Devdutta Pishorimal Anand. Dev Anand is one of the most popular stars the Hindi Film Industry has seen. In his heydays‚ he was considered the epitome of the suave‚ urban gentleman. His elder brother Chetan Anand is credited to bringing him and younger brother Vijay Anand into the film world. Though he did launch his son Suneil Anand in films with Anand aur Anand‚ the film and Suneil did not
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