In recent years there has been a flood of movie remakes. Both in Hollywood and Bollywood. Hollywood dished out remakes of Psycho‚ The Omen‚ and Pink Panther. In the meantime Bollywood was not to be left out in this remake spree. Shahrukh Khan in Don‚ Aishwarya Rai in Umrao Jaan tried to make their mark. But to be honest‚ one movie really worth mentioning is the James Bond spy thriller Casino Royale (released in 2006). Ian Fleming (the creator of the fictional character James Bond) moulded Bond’s
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(x2) I’m like Bon Jovi I’m wanted Dead or alive‚ and ya better get with it And in music game i’m more of a dead than alive But that’s okay‚ i live with it That’s why I live everyday like my last Priyanka step on gas From Morocco to Mumbai Bollywood‚ Hollywood is all about the money Hey! I’m wanted dead or alive And you better get with it Baby it’s so beautiful Must just play and see But if you want the world I suggest you come with me (come with me) La-la la la la... (Come with
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The case of Coke and Pepsi in India is a lesson that all marketers can observe‚ analyze and learn from‚ since it involves so many marketing aspects that are essential for all marketers to take into consideration. Both companies had many difficulties‚ especially Coca-Cola‚ and it’s useful to observe how it dealt with the different aspects‚ stating from the political environment of the Indian market and the trade barriers it faced‚ going through the market entry and penetration strategies considered
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Women of India India has different issues that put the development of women in a completely altered context than their western counter parts. Indeed‚ women of India still face unjust treatment and are often victims of violent crimes and abuse. Women have a certain dress code‚ they don’t have a lot of freedom‚ and India itself is very different from America. The women of India want to be treated as human equals and have more power in their relationship and life. In addition‚ women in India have
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. Reality shows What Reality TV shows can be classified as a genre of TV shows presenting unscripted humorous dramatic or purportedly unscripted and upstaged matter in front of the audience. These reality TV shows usually feature ordinary people in unordinary situations. These reality shows also show celebrities that act as an aid in raising the TRPs of the shows. For many years‚ the television industry favored scripted television programs
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following with their quality of work‚ thorough analysis and regularity of publication. Pink 2.55 was created back in 2010 by Amara Javed‚ the sole owner. The blog has been covering “fashion from red carpet events in New York to Bollywood‚ the runways of Lahore and event launches in Karachi (Usama Hamayun‚ 2012). Pink 2.55 is one of the most famous and well-known fashion blogs in Pakistan. “Taking its name from the iconic Chanel 2.55 bag‚ Pink 2.55 has created quite a niche for itself
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compare performances of children when they are blooming. Children are close to me and in the story i found innocence‚ trauma‚ desperation and happiness. It was altogether a story which was original and not having being dealt with before‚ either in Bollywood or Hollywood. 2. Do you think it was a bold step to direct such a movie as your debut? (Aamir) It was a challenge. I am fond of taking up new challenges. I must say‚ it was a bit scary after i had made up my mind‚ for you must remember
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be able to establish itself as a brand Airtel chose a theme and built everything else around it. It chose to project Airtel as a youthful and evocative brand. It unveiled the new Airtel logo to go with this theme and roped in the biggest stars in Bollywood and cricket‚ to endorse the brand. But in a country as diverse as India‚ with 28 states and 22 official languages it isn’t easy to appeal to everyone with the same strategy. Meanwhile‚ Vodafone was making the most of its global brand value and its
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CASE STUDIES PIZZA HUT INDIA Overview Launch of a New Pizza Crust - Freshizza Create awareness for the introduction of the new pizza crust ‘Freshizza’‚ highlighting FRESHNESS of the dough as a key ingredient for a perfect pizza. Situation Analysis Each Pizza Hut restaurant prepares fresh dough several times a day on premise‚ unlike competing brands whose stores receive crusts from a few central commissaries making the dough older by 1- 2 days. This fact had not been leveraged by Pizza
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INDIVIDUAL MARKETING ASSIGNMENT -Submitted by Tusheeta Singh(11DM165‚Section C) The success story of Wheel is the classic case of a fair-and-square game played well by HUL. It comes across as an intelligent concoction of tactics and strategies and that is the essence of this case. It was a direct war between both the companies specially since HUL did not see Nirma as a competitor till the mid 1980’s. Hence‚ the
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