IMC TOOLS USED BY LUX Promotion The great Indian brand wagon started nearly four decades ago. Great brands sometimes outlast their ambassadors as proven by Lux which celebrated its 75th anniversary in India. The first ambassador‚ Leela Chitnis featured in a Lux advertisement which flagged off the Lux wagon. She gave way to a galaxy of stars which includes Madhubala‚ Nargis‚ Meena Kumari‚ Mala Sinha‚ Sharmila Tagore‚ Waheeda Rehman‚ Saira Banu‚ Hema Malini‚ Zeenat Amaan‚ Juhi Chawla‚ Madhuri Dixit
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popular Hindi films have too‚ long been dictated by assigning extremes—the woman’s prerogatives to belong to a side‚ of the evil or the virtuous‚ the vamp or the Madonna. Most authorship have evolved with historical representation of women in Bollywood to lead a discourse on the idealized women figures. Virdi (2003) justifies most studies as the “necessary first step” for providing a rich and abundant characterization of the idealized women figures: passive‚ victimized‚ sacrificial‚ submissive
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with fragrances idea - Targets typical Indian mindset of outer beauty (more ‘active’ stance on beauty) - An aspiration for every girl living in rural area – uses personalities from the silver screen‚ which makes it an inspirational brand - Uses Bollywood connect to communicate the same (movie-loving target audience) - Theme - Combination of style and romance Demographic: Gender – Female Age – 16 – 35 Income – Middle Income Group. Targets the urban and semi urban upper middle class and middle
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1989 she acted in prem lakhan‚prem pratigya‚tridev‚parinda and all movies provided her a critical acclaim.and became successful at the box office. In 1990‚she she performed in ‘DIL’ which resulted to be a super hit and made madhuri one of the top Bollywood actress.from 1992-1999 she performed in more than 35 films.and won many awards like the Padma Shri‚ 1 IIFA Best Actress Award‚ 4 Filmfare Best Actress Awards‚ 1 Filmfare Best Supporting Actress Award‚ Filmfare Special Award for completing 25 years
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community but our wishes can only be fulfilled with your help. The sports centre is the heart of the community. It keeps the cohesive mix of the community together with international activities such as Irish dancing‚ Spanish salsa and Flamenco dancing‚ Bollywood dancing and also Zumba which has recently become very popular with ages young and old‚ and be closing the centre these activities would cease to continue. So not only does the sports centre bring the community together it also provides a safe environment
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feature of the ad. With the new communication strategy‚ the film star is used purely as a communication device to portray star quality in every Lux user. Branding story: What is the common seductive link between Hollywood actor Paul Newman‚ Bollywood actors Shah Rukh Khan and Aishwarya Rai Bachchan and All India Anna Dravida Munnetra Kazhagam chief J. Jayalalithaa? They have all tried selling a soap at some point or the other. And the soap is Lux‚ the premium beauty soap from consumer products
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I. INTRODUCTION The movie 3 idiots is a Hindi movie that was released in 2009 under the direction of Rajkumar Hirani and production by Vidhu Vinod Chopra. The movie is currently the highest grossing Bollywood film and is critically acclaimed by film critics as one of the best foreign films of all time having won numerous awards both in and outside India.1 The movie features the college life of Rancchoddas "Rancho" Shyamaldas Chanchad‚ Farhan Qureshi‚ and Raju Rastogi who were engineering students
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issue was in 1975. COMPANY :- Worldwide media. ABSOLUTE SHARE :- The Times Group & BBC Worldwide. SISTER CHANNEL :- TOI (Times of India). HEADQUARTER :- Mumbai. FREQUENCY :- Bi-weekly. CIRCULATION :- 1.4 lakhs. CATEGORIES :- Bollywood updates. WEBSITE :- www.filmfare.com 2. STARDUST MAGAZINE LAUNCHED :- It first issue was in 1971. COMPANY :- Magna Publishing Co. Ltd. FORMER EDITORS :- Shobhaa de . PUBLISHER :- Nari hira. CATEGORIES :- Film and gossip magazine
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lectures. He also has a fancy gym at his college. His college gym is acknowledged for its unrivalled success in providing the finest equipment and fitness knowledge available to help its students achieve their individual potential. He is also a Bollywood fanatic. He’s a huge fan of Aamir Khan and takes him as his mentor in life. His all-time favorite movie is Ghajini (2008 film). He like his mentor inspires to have six pack abs someday soon. He’s currently working hard on it. Desires to achieve this
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automatically engenders for the giver the same thing as itself: it is not lost‚ it reproduces itself; in the next life‚ one finds the same thing‚ only it has increased. Food given is the food that in this world will return to the giver; it is food‚ the same food that he will find in the other world. And it is still food‚ the same food that he will find in the series of his reincarnations [ … ]. It is in the nature of food to be shared out. Not to share it with other is ‘to kill its essence‚’ it is
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