Globalizing of Films and Introduction of Film Industries into Developing Countries Movies‚ films‚ cinema‚ the big picture; all of these are terms used to describe an industry that has captured the minds and imagination of billions of people throughout the world. And what an evolution process this industry has gone through. Video recording has been around since the late 1800’s‚ and back them the videos seemed more like Claymation technique than anything else. The videos were grainy‚ stopped a lot‚ and had
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of Indian movies on Pakistani youth’’ it is stated that Indian actors and Indian movies are very much popular in Pakistani youth. In Pakistan the Bollywood movies are very much famous and the real reason of Indian movies popularity is the step by step downward of our Pakistani showbiz industry. It is said that Urdu language became famous all over the world because of Indian Movies. Indian movies are promoting Indian culture and you would obviously know that all the Indian movies are based on Hindu
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with the Hindi film industry (Bollywood) at its focal point‚ is continuously evolving to adapt to the changing demands of its audience. With its ‘industry’ accord in place since 2000‚ abetted by an open economy facilitating business‚ there couldn’t have been a period as strategic as this for the involvement of corporate entities in Bollywood. This article aims to discuss‚ by virtue of cogent reasoning via suitable examples derived from the rich history of Bollywood‚ the various pros & cons associated
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" Music is purely for relaxation." Do you agree? In every corner of the world‚ people play and listen to music. " Music is everywhere is man has ears." Music so often defies definition. Music is often considered as one of the two most precious gifts from God. For the sake of clarity music is often defined as the organisation of sounds and silences into interesting and meaningful patterns. Music is ubiquitous and has existed since time immemorial. Man simply cannot imagine life without this divine
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Rather‚ we are witnessing the rise of an increasingly homogenized popular culture underwritten by a ‘Western’ culture industry based in New York‚ Los angeles‚ London and Milan. (Steger‚ 75) According to Steger‚ the Americanization of the world has overwhelmed more vulnerable cultures with Western norms and lifestyles. Another ideological tension of globalization is the concept of “ethos of infantilization‚” a system that dumbs down adults to think more like children through dumbed down advertising
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MUMBAI: Consumer electronics major Videocon has roped in Bollywood actor Abhishek Bachchan as brand ambassador and earmarked Rs 1 billion towards marketing of its direct-to-home (DTH) service‚ d2h. Bachchan forms an important piece of this marketing push as Videocon d2h hopes to achieve its ambitious target of two million subscribers by the end of this calendar year. Bollywood stars Shah Rukh Khan and Aamir Khan endorse Dish TV and Tata Sky‚ the two market leaders who have over six and four million
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were movements but no dialogues or sound. It’s no mean feat that India produces more films across all its regions than Hollywood. Despite rising production costs‚ India continues to lead in terms of quantity. Nearly 130 films were released out of Bollywood in the year ending 2011‚ and the numbers from Telugu‚ Tamil‚ Malayalam‚ Kannada‚ Marathi‚ Bengali‚ Punjabi‚ Bhojpuri‚ Assamese‚ Gujarati‚ Oddisa‚ and other north-eastern states takes the toll over 1‚000. Indian cinema has prided itself on being
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excusing away the heinous crimes of their sons by saying: "If these girls roam around openly like this‚ then the boys will make mistakes." In Bollywood films‚ men routinely chase and harass women. As SA Aiyar points out in the Times of India‚ old-time villain Ranjeet did close to 100 rape scenes‚ "with the audience almost cheering him on". The message from Bollywood is almost always that if you harass a woman enough‚ "no matter how often she says no‚ she’ll ultimately say yes". The gang rape and murder
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time 2. Increase the incidence of brushing 3. Influence urban consumers to upgrade to premium products. Implementation of the advertising campaign- Ad Campaign 1 – “Brush for the 1st time” Influence the consumers to brush for the first time- Since Bollywood film stars and cricketers reach majority of the population‚ the advertising campaign should include them to spread the awareness and influence the first time users. This should include TV‚ radio and newspapers. The distributors and retailers should
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many good films failing to do well. But with the entry of satellite TV and foreign films into the domestic Indian entertainment market‚ it is becoming increasingly difficult for the Bollywood films to earn the numbers it used to. Also‚ with the industry ’s international profile getting a boost‚ a number of Bollywood production companies have started taking marketing of their films seriously. At its core‚ a movie is just a concept and its marketing is akin to being a prototype of the concept.
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