Bombardier CSeries Analysis by Elie Khalil Yachoui 1. Identification of the main Problem/Issue Subsequent to Bombardier’s (BBD) successful restructuring from a snowmobile manufacturer in 1942‚ Bombardier Aerospace and Bombardier Transport maintained their titles as world leaders in their respective industries up until 1999. However‚ regular change in leadership since then had placed the company on the verge of an obscure vision and strategy. Coupled with BBD’s aging technology‚ drastic worldwide
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The company Bombardier is a global manufacturer of various transportation vehicles such as Streetcars‚ Trains‚ Dash-8 Q400‚ Challenger‚ and the Global line of aircraft. Bombardier is in a lucrative industry with a very competitive atmosphere with the likes of companies like‚ Boeing and Airbus. The contracts these manufacturers bid on are in the several hundred million (and billion) dollar ranges. These companies must find ways to deliver quality products at competitive prices. When the company cannot
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CASE STUDY Bombardier Aerospace: The CSeries Dilemma Propaedeutics in Strategy 70-450-12A FOROUGH ENSANDOUST MARTICULE 11142559 1. Current Performance As of September 30‚ 2012‚ the total number of 138 units of CSeries100 and CSeries300 commercial jets are ordered‚ while it now expects the first delayed delivery before the end of next June‚ a delay that had been anticipated due to high performance milestones set by company .According to Pierre Beaudoin CEO ‚company requires more time to
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Company Background Bombardier Inc. is an international aerospace and transportation company‚ which is headquartered in Montreal‚ Canada. Tracing back to 1942‚ Bombardier Inc. was established by Joseph-Armand Bombardier at Valcourt in the eastern of Quebec‚ Canada. Bombardier Inc. has two main business focuses‚ which can be split into two divisions; Bombardier Aerospace (BA) and Bombardier Transportation (BT). The main objective of Bombardier Inc. had always been to be a leader in both aerospace and
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the public‚ including protest in Montreal‚ because Bombardier has received a $1-billion US investment from the Quebec government in exchange for a 49.5 per cent stake. In addition‚ the company is in the midst of a five-year turnaround plan that involves the elimination of 14‚500 jobs around the world by the end of 2018. This plan is an attempt to regain financial stability. The public anger over the executive payment eventually prompted Bombardier to delay – but not reduce – the payout to its executives
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The Problem Bombardier is the global leader in business and regional aircraft manufacturing and in recent years has been improving their performance. Their strategic objective has always been to be global leaders in both their aerospace and transportation divisions. However‚ there have been frequent leadership changes since the diversification era ended in 1999‚ and many analysts and investors have been questioning what their long-term strategy in the aerospace industry is‚ especially since the
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pact in term of technology; continuously improving energy efficiency of the carriers. Economic: The industry’s performance is highly tied in with the economy. A weak economy will mean weak sales. Industry analysis: Porter’s five forces model Bombardier Aerospace’s industry would be most clearly defined as the airline industry. * Threat of new entrants: Low. Because of the capital and necessary expertise needed to enter the market‚ it is not easy for someone to enter. * Power
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The Q400 by Bombardier is a revolutionary new generation of turboprop that low cost carriers can achieve a lower carbon footprint‚ better fuel efficiency and economic feasibility. These exquisite aircrafts have twin Pratt & Whitney engines PW150A for quick and efficient short taking off and landing. The Bombardier Q400 origin comes from the de Havilland Canada Dash 8 or DHC- 8. It was initially built for short take off and landing aircrafts‚ suitable for operating in small city centre airports. Eventually
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Analysis of Bombardier corporation in the perspective of organizational behavior Introduction Since its foundation in 1942 by Joseph-Armand Bombardier as “L’Auto-Neige Bombardier Limitée at Valcourt”‚in Quebec (headquarters today in Montreal)‚ Bombardier manufactures state-of-the-art planes and trains that help people and goods getting where they need to go. Bombardier is a double entity business split between aerospace “Bombardier Aerospace“ and rail transportation “Bombardier Transportation”
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THE ROLE OF THE SELLER The sales context: During a hike up Mont Royal last weekend‚ I happened to chance upon my old friend‚ which is the head of marketing in Bombardier‚ and he shared with me how the company was looking for new compensation & benefits to provide for the employees of Bombardier. As a yoga practitioner as well‚ he was open to the idea of introducing yoga as a benefit for employees. As a result‚ he referred me to the Human Resource director‚ who deals with the benefits directly.
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