2007 BRANDZ ™ Top 1 Most Powerful Brands 00 Contents About the BRANDZ™ Top 100 Ranking 3 How We Calculate Brand Value 4 Key Insights 5 Sector Highlights 6 BRANDZ™ Top 100 Brand Ranking Charts 10 Frequently Asked Questions 24 About Millward Brown Optimor 28 2 About the BRANDZ Top 100 Ranking As economies become global and information more critical‚ intangible assets have replaced tangibles as a major source of shareholder value. Of these intangibles‚ brands are often the most
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 A Narrative of the American War for Independence Written by: Justin Mikesell The American Revolution was a long‚ painful‚ bloody‚ war. Up until this time nothing had ever been seen of such proportions on American soil. The outset of this event would change life drastically around the world. The outcome would determine trade‚ the way war was waged‚ it would hurt the pride of a might nation and a new nation would be formed with a resolve like none
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and • exploit opportunities and strengths • neutralize threats • avoid weaknesses Copyright © by Houghton Mifflin Figure 8.1 8–1 Porter’s Generic Strategies Strategy Type Definition Examples Differentiation Distinguish products or services Rolex (watches) Mercedes-Benz (automobiles) Nikon (cameras) Cross (writing instruments) Hewlett-Packard (hand-held calculators) Overall cost leadership Reduce manufacturing and other costs Timex Hyundai Kodak Bic Texas Instruments Focus Concentrate
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in areas where customers are happy to pay more. The practice is intended to exploit the tendency for buyers to assume that expensive items enjoy an exceptional reputation or represent exceptional quality and distinction Example: Louis Vuitton‚ Rolex‚ first class air travel‚ luxury hotels etc. are products and services applying a premium pricing strategy. Economy Pricing Supermarkets often have economy brands for soups‚ spaghetti‚ etc. Budget airlines are famous for keeping their overheads
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Consumer Behaviour * 95 percent of the thought‚ emotion and learning that force our consumption occur in the unconscious mind Psychological factors * Motivation * Maslow’s hierarchy of needs theory * Physiological needs * Safety needs * Social needs * Esteem needs * Self actualisation needs * Perception * People can have different perceptions of the same stimulus because of three perceptual
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06 Student: ___________________________________________________________________________ 1. As shown in the Chapter 6 opening case‚ Whole Foods Market had to seek new strategic initiatives such as enhancing its differentiated appeal and improving its cost structure because it was losing its competitive advantage. True False 2. A firm’s business-level strategy answers the question "Where should we compete?" True False 3. The goal of a strategic position is to create the largest gap possible between
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INTERNSHIP REPORT Genesis Colors pvt. Ltd.: Satya paul Richa Tiwari MFM: 09-11 GENESIS COLORS PVT LTD Genesis Colors Genesis Colors pvt. Ltd. Genesis luxury BRANDS • GENESIS COLORS Genesis Colors (P) Ltd. was established in 2001 with a vision to create a global fashion conglomerate on the lines of international fashion houses. While taking premium Indian fashion labels to the world the company has also pioneered the concept of luxury retail in India. GENESIS LUXURY After spear
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Company background First founded in Tokyo in 1881‚ Seiko rose from a company repairing and selling second-hand clock to one of the leading names in the watch industry. Over the course of its history‚ Seiko has proved to be a very innovative company; it was the first company to launch the quartz wristwatch in 1969‚ it produced the battery-free Kinetic line in the late 1980 and launched the mechanical/quartz hybrid technology under the Spring Drive brand in 1999. While Seiko is a well-known producer
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Coping with Change Every corporate strategy is undermined by change whether it is due to 1. Technological change 2. Societal change or 3. Fashion change ■ Mistake were not the speed of change but direction of change ■ Obviously a company has to adjust its strategy to take advantage of change when change takes place There are five basic ways to do so……. Five basic ways to react change are 1) A foot in both camps 2) A foot in new camps 3) Both feet
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“miscellaneous services.” Franz Mueller‚ the owner of the dealership‚ personally approves payment of these invoices‚ noting that each invoice is a “selling expense.” From casual conversions with a salesperson‚ Becky learns that Mueller frequently gives Rolex watches to the manufacturer’s regional sales manager and other sales executives. Before talking to anyone about this‚ Becky decides to work through her ethical dilemma. Put yourself in Becky’s place. Requirements‚ using the IMA Statement of Professional
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