of the young and consumerist Indians. Indian watches market was for long dominated by public sector organisations like Hindustan Machine Tools Ltd. (HMT). But now it is being dominated by private sector enterprise like Fast track‚ Titan‚ Sonata‚ Rolex‚ Timex‚ Omega along with foreign entities jostling for display space in the smallest of shops selling these products. Many watch make3rs have made significant inroads in the industry and others are in the process of establishing themselves‚ currently
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Table of Contents Executive summary 2 Introduction 2 PART 1: CURRENT SITUATION ANALYSIS 2 I. ASIAN WRISTWATCH MARKET 2 II. TISSOT INDUSTRY 3 1. History 3 2. Sales analysis 4 3. Marketing and sales 5 III. PROBLEM 6 1. Viet Nam Environment 6 2. Swot Analysis 7 3. Unique Selling Proposition (USP) 9 PART 2: RECOMMENDATION 9 I. Growth opportunities of Tissot 10 II. Market Segmentation - Positioning of New wristwatch. 11 1. Segment Targeting 11 2. Positioning 12 III. Selected
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With the declaration of Martial Law‚ President Marcos popularized the New Society which he claimed was envisioned to carry out a meaningful social change. In order to create a positive image in the public consciousness as well as in the local and foreign media that he was serious in effecting these changes‚ he initiated the following: 1. Dismissal from office of civil servants who were found guilty of corruption and abuse of authority; 2. Punishment of drug pushers; 3. Setting curfew to solve worsening
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other types of fuel‚ including coal‚ electricity and oil. The managing director of Waterman Pens is famously quoted as saying: ’We are not in the market for pens‚ but executive gifts.’ Therefore he redefined the company’s competitors as Dunhill and Rolex‚ rather than Parker and Bic. Competition is generally regarded as being positive‚ bringing benefits in particular to customers. The advantages of competition are based on the fact that‚ in order to gain market share‚ firms need to offer the cheapest
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The Quantitative Strategic Planning Matrix (QSPM) Enhance security features: The sellers’ details will be provided to the buyer upon payment Enhance security features: The sellers’ details will be provided to the buyer upon payment STRATEGIC ALTERNATIVESAdd feature daily necessity groceries Add feature daily necessity groceries | Key factors | Weight | AS | TAS | AS | TAS | Opportunities | 1) The need for substantial resource investments in technology and marketing in order to
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Proctor & Gamble 1. In our opinion‚ we think the answer about product life cycle is not absolutely correct. It is depend on product’s characteristic. 3C product such as eeepc (asus’s product‚ netbook) have quite short product life cycle; Rolex watch have been established more than 200 years. So if marketers want to extend product life cycle‚ they have to do more afford on survey to realize consumer behavior and satisfy their really needs and wants. When the product’s sales shows that it is
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“The Birth of Swatch” 1) Why was the Swatch so successful? In what way was this watch different from others in the industry? Before Swatch started‚ Nicolas Hayek said “ Why cant we design a striking low cost‚ high quality watch and build it in Switzerland” just by reading this statement we can come to the conclusion that this was a new innovative idea‚ so what separates swatch from the rest of the other watch producers? * High quality * Build in Switzerland * Very low cost Why
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members usually amounts to an average of about 5-6 hrs of work per student. The following format and guideline will help streamline the approach and the process. A tentative example is available for you to review on page 132 of the textbook. This Rolex example is only that…an example…just a very brief and concise example. I. Brand Inventory A current‚ comprehensive profile of how all products and services sold by a company are marketed and branded. This is mainly the supply-side view of
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® JAI SAI NATH ® Kahi wo ji rahe h to kahi hum b aahein bhar rahe h unke liye wo samje na hume tb jb humne unse b jada unhe samja aaj kahte h aakar ki hum aapko samjane lage h par ab hum unse kya kahe ki zindagi kya ho gai h hame samaj nahi aa rahi apni nakami ko le kar ji raha hai kisi tarah. Hame dusaro ko dekh ke jine ki aadat pad gai kyunki khud ko dekhane m dar lagta h kisi ne hamse aa ke kaha ki wo hamse pyar karte hamne b ha kar di ki hm b aapse pyar karte h par kaise h unse ki hum khud
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Commemorative Speech What if you were not raised up with your parents or you had to pick up everything and move to a different country that’s how my dads life started. My dad‚ was born on June 18‚ 1968 in Pakistan. He had many accomplishments‚ and tragedies during a young age‚ but I am here to only talk about the important ones. My dad has not only been father‚ but also my mentor and my best friend. My dad grew up with his grandmother for the first 11 years of his life. You guys are probably
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