1. Current Outlook/Position of Bonny Doon Bonny Doon Vineyards‚ a successful winery business based in Santa Cruz‚ California‚ has grown from selling 5‚000 cases of wine a year in 1981 to 200‚000 cases a year in 1999. To keep growing and be more profitable‚ the business must choose amongst three possible strategic directions. The first strategy is to start importing wines from Europe into the United States. The second alternative is branching into a retail outlet for unusual wines of great value
Premium Wine
[Type the company name] Bonny Doon Case Analysis Table of Contents Introduction 1 Industry Analysis 1 Firm Analysis 2 Strategic Issues 3 Evaluation of Alternatives 4 Recommendations 5 Implementation 5 Appendix Figure 1 - Porter’s 5 Forces Model Figure 2 - Bonny Doon Growth & Distribution Figure 3 - Implementation Plan Introduction Bonny Doon currently has an enviable position in the 1990’s Californian wine-producing
Premium Wine Winemaking
CASE FORMATTING RULES AND CONTENT GUIDELINES/ CASE QUESTIONS FOR BONNY DOON VINEYARD I Formatting rules The case write-ups should be typed and double spaced‚ 12 point font (Times New Roman)‚ normal margins with a maximum length of 5 pages which you can split between text‚ numerical tabulations or appendices as you see fit. You should have a cover page with your names‚ student numbers‚ title and course section. You can add the table of contents page and 1 page with the appendices. I expect
Premium Strategic management Management Value chain
Case analysis-Ceja Vineyards Okechukwu Maduka. Ceja Vineyard‚ a California based producer and marketer of premium wine has seen a decent amount of growth in their business over the last three years. However the owners of Ceja vineyards‚ led by CEO Amelia are trying to decide whether to primarily target the Hispanic market which will cause them to completely change their marketing efforts or leave it up to the distributors and retailers to make that decision. Problems For the Ceja vineyard team to
Premium Marketing Wine
Doon Town It was at night that Doon Town really blossomed. It was not safe to be out alone on the streets then. Stabbings were the one constant feature of life. Along the dark alleys leading off the main street‚ the people plied their trade. On the main street itself‚ stalls lit flambeaux‚ yellow flames bending before the wind‚ lined they pavements‚ selling oysters with pepper sauce‚ oranges and black-pudding‚ their smells mingling with that of the corn being roasted in coal-pots and boiled
Premium Street Pupil
Vineyard Community Center provides a friendly and heart warming environment that opens up to anyone of different cultural backgrounds. Residing on 6000 Cooper Rd. Westerville‚ Ohio 43081 and 171 East fifth Avenue‚ Columbus‚ Ohio 43201. They offer services such as Afterschool Program for children to Free Health care shows a wide range of what this community center does to benefit the Columbus Community. Vineyard Community Center was created by Vineyard Columbus Church in March of 2006 under the mission
Premium Childhood Child Education
March‚ 2002 STONE CREEK VINEYARDS 2000 “If you accept my offer of $11 million dollars‚ the employment agreement will allow you and your sister to remain as managers for the next ten years. You will be able to continue to define the styles and tastes of Stone Creek’s red and white table wines‚ just as you have been doing for the last 9 years and you will be able to implement plans for developing and expanding these brands throughout the United States. Yet‚ you will be relieved of ownership and
Premium Wine
Delamere Vineyard Delamere Vineyard “Delamere Vineyard is a small‚ integrated winemaking business in Tasmania‚ specializing in pinot noir (red) and chardonnay (white) wines. Richard Richardson‚ Delamere’s owner and winemaker‚ manages and operates the vineyard and winery largely alone. His products have won praise and awards in the past‚ but Richardson strives continuously to improve. Delamere competes in the high-priced segment‚ in which quality is paramount. Richardson is well equipped as a
Premium Wine Winemaking Oenology
To: Dr. Lynna Martinez Subject: Calaveras Vineyards Valuation As per your request‚ my associates and I have calculated a valuation for Calaveras Vineyards using the present value of cash flows. We used the valuation of future cash flows method in order to value to value the company. We have come to the conclusion‚ based on a number of future projections‚ that the best valuation of the vineyards is $4‚356‚000 in assets and $1‚104‚000 in equity. The process at determining this valuation was as
Premium Discounted cash flow Free cash flow Cash flow
In order to capitalize on the expanding Indian domestic wine market projected to grow 25-30 percent per year and continue Sula Vineyard’s current growth trajectory‚ Sula Vineyard should consider improving its operational cash flows by efficient management of working capital which will help in the generation of additional profits. Equity funding through internal sources of capital such as retained earnings will reduce the risk of financing through long and short term loans where there could be high
Premium Finance Wine Cash flow