Fashion Marketing: An Introduction Wance Tacconelli Donghua University Shanghai Session Overview • Course learning goals • Key fashion terminologies – Style‚ design and fashion • Key fashion markets – Womenswear‚ menswear‚ accessories • What is marketing? – Understanding customer needs – Delivering value – Marketing as a social and managerial process • Customer relationship and profitability management A bit about myself… Education University of York‚ UK B.A. in Sociology
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Fashion in the Middle Ages May 31–August 14‚ 2011 at the Getty Center Clothes are far more than a physical covering to protect the body from the elements; they can reveal much about a person. An evening gown‚ a doctor’s white coat‚ cowboy boots—today these can all be clues to social status‚ profession‚ or geographic origin. In the Middle Ages‚ clothing was integral to identifying one’s place in the world. Medieval people were highly skilled at reading the meaning of fashion‚ which
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Nikaya Glidden Mr. Lang English 12 1/10/13 Fashion Research Fashion is and expression of the spirit of the time and often a reaction to what proceeded it. Apparel manufacturing and trend setting was long before the european colonization of North America. When English settlers came to America they brought their trends with them and continued to import manufactured textiles for several generations. Native American clothing included moccasins‚ deer skin‚ fur parkas‚ head dresses and
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Karen Templer started Slow Fashion October‚ to start discussion and explore the wide range of topics related to sustainable fashion. You can read more about it on her (fabulous) blog. I have already been inspired by reading other peoples stories and am looking forward to reading even more. It makes me excited to hear I so many of you thinking about this topic and making changes to how you work and make. Here is my (late) story for week 1 of the#slowfashionoctober / @slowfashionoctober. When I
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"Fashion is an underestimated social force. It functions effectively not only as an economic colossus but also to engineer social practices" (Finklestein). Fashion is more than its definition as a style of dress that is popular during a certain time or era. We can learn a lot about our culture by looking at current fashion trends because they show the relationships of consumer tastes‚ social habits‚ and eras in history. If we can define the reasons behind certain fashion trends‚ we can analyze a
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Fashion Is An Expression Of The Character There is an old saying‚ “You are what you eat” and in fashion this consists also as‚ “You are what you wear.” Clothing is often an expression of spirit and character‚ so there is nothing wrong with finding a look that suits you. Everyone is an individual and your clothes can help you to express your innermost thoughts‚ your kindliness and your good feelings toward yourself. Fashion can mean many different things to different people but above all fashion
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Fashion evolution through the years Who didn’t have been heard something about the most representative eras of the fashion‚ like 50s‚ hippie’s age‚ disco fever‚ or grunge? All these ideologies had been make an important change through the time. There exists a great evolution through the fashion of the 40s to the 90s‚ and it involves different ideologies‚ dress trends‚ shoes and hairstyles. I’m going to mention only the most representative eras of the fashion that marks a significant change in our
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decade in which fashion entered the modern era. It was the decade in which women first abandoned the more restricting fashions of past years and began to wear more comfortable clothes (such as short skirts or trousers). Men also abandoned highly formal daily attire and even began to wear athletic clothing for the first time. The suits men wear today are still based‚ for the most part‚ on those worn in the late 1920s. The 1920s are characterized by two distinct periods of fashion. In the early part
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Street fashion is fashion that is considered to have emerged not from studios‚ but from the grassroots. Street fashion is generally associated with youth culture‚ and is most often seen in major urban centers. Japanese street fashion sustains multiple simultaneous highly diverse fashion movements at any given time. Mainstream fashion often appropriates street fashion trends as influences. Most major youth subcultures have had an associated street fashion. Examples include: * Hippies (denim
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History of Fashion Fashion is something people deal with every day. Whether it’s choosing what you’re wearing‚ going shopping‚ or just watching television‚ fashion is impacting people constantly. From animal hides in the early ages to high fashion runways in the modern day‚ clothing has gone from an essential component of survival to a basic part of self-expression. There is a controversy about who was first involved in fashion and clothing. Many can agree that the early cavemen started
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