Warehousing • Distribution centers • Order processing • Transportation • Reverse logistics Canon Promotion Decisions In the context of the marketing mix‚ promotion represents the various aspects of marketing communication‚ that is‚ the communication of information about the product with the goal of generating a positive customer response. Marketing communication decisions include: • Promotional strategy (push‚ pull‚ etc.) • Advertising • Personal selling & sales force • Sales promotions
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4P ANALYSIS OF SMILAX LABORATORIES LIMITED: * PRODUCT * PRICE * PLACE * PROMOTION PRODUCT: The Products offered by the company are: PRICE: Internal factors affecting pricing of drugs are: Goal and Objectives Company’s goals and objectives are to create the market share of its company and to survive in the market. So company shifts its prices to increase sales and to create its market position. Organizational Consideration The decisions regarding the price of drugs
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I. Implementation of marketing mix (4P’s mix) Product: 1) Product Level: The Customer Value Hierarchy Core Benefit: Club Med is an innovative all-inclusive holidays for traveler/family to relax and enjoys carefree getaway and unique experiences with their loved ones. Given travelers/ customers the environment of freedom and happiness‚ rejuvenate spirits and feel brand new once more. Basic Product: Club Med’s services: When arrive in the airport‚ Club Med’s G.Os will be waiting there
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9-10‚ 2010‚ Batna‚ Algeria SINGLE-PHASE BOOST POWER FACTOR CORRECTOR L. RAHMANI Laboratoire d’Automatique de Sétif (LAS)‚ Université de Sétif‚ Faculté des Sciences de L’ingénieur‚ Département d’électrotechnique‚ Route de Bejaia‚ Sétif‚ Algérie‚ Lazhar_rah@yahoo.fr Abstract--This paper presents the analysis‚ a modeling approach to obtain a small-signal model‚ design and the digital implementation of a linear control technique for single-phase boost power factor correctors (PFC). Such converters
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Business plan Business name and address: Boost Smoothies Bar 56 Sulivan Road Market‚ Fulham‚ London Proprietor’s name and address: MR. Wilson 34 oval street‚ Fulham‚ London Business form (Sole trader/partnership/limited company) Sole proprietorship Contents Business activity: 1 Aims and Mission Statement 2 Objectives: 2 Market size and growth: 3 Market trends of UK soft drink and smoothies industry 3 Competitor’s analysis 4 Our business strategy for competitive advantage 4 The external factors 5
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Sidra Double Cola Vital Jucina Milk Ice Cream Soda Mango Juice Kulfa Orange Orange Juice Butter Scotch Lychee Apple Juice Coffee Raspberry Mango & Orange Strawberry Fresh Lime Chocolate Vino Competitors: Primary: Pepsi‚ Coca Cola‚ Rooh Afza‚ Jam E Shereen‚ Etc. Secondary: Frooto‚ Maza‚ Rani‚ Slice‚ Nestle‚ Etc. Pops Pods Soft drink‚ juice‚ milk Natural taste varieties Disposable Tastes varieties in milk
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The 4Ps At this point the marketing mix is put together. The product life cycle Sales Time Decline Maturity Growth Development Introduction i. Product The important thing to remember when offering menu items to potential customers is that there is a huge amount of choice available to those potential customers with regard to how and where they spend their money. Therefore McDonald’s places considerable emphasis on developing a menu which customers want. Market research establishes exactly
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6. Buck-boost Converter Circuit and its parameters: Q1 Diode out Dideal L VI MOSFET V1 12Vdc pulse 100uH IC = 0 V2 R1 PARAMETERS: Fs = 100k D = 0.6 C 200u IC = 0 3 TD = 0 TF = 10n PW = {D/Fs} PER = {1/Fs} V1 = 0 TR = 10n V2 = 15 0 V+ Basic Formula: Vo D = Vg 1 − D Pspice Simulation: Io = ID = Vo R I D = (1 − D) I L I g = I s = DI L vout iL Calculation: Circuit Parameters: Vg := 12 Vo := 18 L := 100 ⋅ 10 −6 C := 200 ⋅ 10 −6 f := 100 ⋅ 10 D := 0.5 3 R := 3 Initial guess Given Vo Vg
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Strategies of internet marketing E- marketers formulate objectives‚ usually setting multiple objectives‚ they may use an objective strategy matrix to guide implementation. So the e-marketing strategy was implementation and e-marketers design e-marketing strategies for the 4Ps and relationship management (tier 2 strategies). Tier 2 strategies is which design the offer‚ value‚ distribution‚ communication and market/partner relationship management strategies. It use to modify objectives as warranted
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Please discuss the term strategy and the importance of the “4p´s” for marketing strategy. Generally strategy comes from the Greek word “strategos” (general)‚ a person who used to be the military general of a city-state and who used to be responsible for creating a plan and put it into action (xxxxxx). Due to the fact that terms and expressions were consequently changing over centuries‚ it can be really hard to find in the current climate a ?proper? definition‚ which describes exactly the term
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