Nicholas Pantazelos Marketing Principles Jamba Juice Feburary/5/2002 Marketing often comes down to making your customers intelligent enough to buy your products or services. They have to understand what it is you’re selling‚ how it’ll help them‚ and how much better it is than any other solution. Jamba Juice is a leading juice and smoothies retail chain in the country. Started in 1990‚ originally called The Juice Club‚ their stores are now open in most states giving their customers
Premium Competition Juice Shopping mall
analysis‚ Jamba Juice has a number of organizational issues. Primarily‚ Jamba Juice mismanaged their rapid growth‚ which reduced their margins‚ increased their operating expenses‚ and stalled their cash inflows. Failure to instill any organizational culture of financial discipline allowed these problems to permeate throughout the company. The seasonal demand of smoothies was another issue‚ as it created downturns in revenue at certain times of the year. A lack of thoughtful marketing and advertising
Premium Management Economics Marketing
western countries‚ and all companies in the Wellness category are seeing massive growth. Boost is no exception. Earlier this year‚ a report by Mintel (www.mintel.com)‚ Chicago‚ showed the U.S. smoothie market hit $2 billion in sales. To quote the report‚ “Consumers are embracing the (smoothie) trend in a major way‚ and for a variety of different reasons.” Smoothies — classically a blend of fruit‚ fruit juices and yogurt — began several decades ago as health-oriented offshoots of frappes. Smoothie
Free Juice Boost Juice
Introduction of 4P’s The 4 P’s of Marketing The 4 Ps of marketing are Product‚ Price‚ Place‚ and Promotion. Think of each of these as a variable which you control. The idea is to set these variables in such a way so that sales will take place. You cannot "make" a customer pull out her credit card‚ but you can certainly help her in coming to a decision by setting the "right" price‚ the retail location‚ the level of advertising and even product attributes
Premium Marketing
Company and Product Background McDonald’s is one of the best known brands worldwide. McDonald’s first made its way to Malaysia in December 1980 when McDonald’s Corporation of USA issued the exclusive license to GOLDEN ARCHES RESTAURANTS SDN BHD or commonly known as McDonald’s Malaysia to operate McDonald’s restaurants in Malaysia. The entry of McDonald’s into Malaysia is through a Joint Venture agreement with Golden Arches Restaurants Sdn Bhd. McDonald’s Corporation of USA holds 49% equity. The
Premium Hamburger
to DC Converters Version 2 EE IIT‚ Kharagpur 1 Lesson 17 Types of Basic DC-DC Converters Version 2 EE IIT‚ Kharagpur 2 Instructional Objectives Study of the following: • Three basic types of dc-dc converter circuits − buck‚ boost and buck-boost • The expressions for the output voltage in the above circuits‚ with inductive (R-L) and battery (or back emf = E) load Introduction In the last module (#2) consisting of eight lessons‚ the various types of circuits used in both
Premium
Product * Yahoo! (Yahoo) is a leading global internet businesses‚ which provides internet services to individuals and businesses worldwide. * Yahoo! Home Page – including My Yahoo‚ Yahoo Toolbar‚ Yahoo Local and Connected TV. * Communities & Services – including Yahoo Groups‚ Yahoo Answers and Flickr. * Search Services – including Yahoo Search‚ Yahoo Local‚ Yahoo Yellow Pages‚ and Yahoo Maps. * Communications Services - including Yahoo Mail‚ Zimbra Mail‚ and Yahoo Messenger
Premium Yahoo!
Product: Variants Bar Soap: The classic red bar of Lifebuoy soap and its distinctive phenol smell has been synonymous with cleanliness. Body Wash: Lifebuoy Body Wash provides deep cleansing of pores‚ protecting against the three root causes of skin health problems – clogged pores‚ over-drying‚ and infection-causing germs. Lifebuoy ActiFresh variant which envelopes you in its fresh fragrance for up to 12 hours after a bath‚ protecting you from odor causing germs and helping you keep your active
Premium Unilever Health Hygiene
1) The marketing mix consists of 4P’s. Explain how each part of the mix can be used to stimulate a response from the chosen target market. The 4P’s‚ price‚ product‚ place‚ and promotion that make up the marketing mix play a vital part in stimulating a response from the chose target market. These will ultimately be the deciding factors as to whether the target market will purchase the product or not. Although there are 4P’s‚ most companies will look a bit further to the 7P’s in order to stimulate
Premium Marketing Middle class Marketing mix
syrup (referred to as Caliber)2. Beet juice is the by-product in the production molasses for sugar beets.3 The by-product is generally not processed further (depends on manufacturer) and commonly contains minute particles dispersed through-out liquid. As a result‚ beet juice based blends have a greater tendency to clog filters vs. caliber based blends.1 Performance Characteristics: Caliber possesses a significantly better eutectic point than that of beet juice. This translates to a greater melting
Premium Oxygen Water Chemical oxygen demand