Case Study: Air Asia Identify the competitive advantages of Air Asia as a low cost carrier. Air Asia has a number of competitive advantages as a low cost carrier that fall into the following general categories; low cost operations‚ efficiency of operations‚ proven business model and management expertise and finally a distinctive corporate culture. Low cost operations: Air Asia has gone to great lengths to ensure all of their operational costs are kept to an absolute minimum‚ and have passed
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AIR ASIA Executive Summary Strategic management has played a key role in the success of many business organizations in the world including airlines and Air Asia is no exception. Commencing in 1996‚ within fifteen years‚ Air Asia managed to expand its operations into another ten countries. In addition‚ through its associate company AsiaX‚ it launched long-haul low-cost air services from Malaysia to Australia and the United Kingdom. This paper will look at the award winning Malaysian low cost carrier-
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several substitutes such as cruises‚ rail‚ bus‚ and car. However‚ the archipelago geographical structure of Asia has made air travel the viable‚ efficient‚ and convenient mode of transportation. Threat of new entry is moderate; high capital requirement and government barrier such as air service agreement can act as barriers to entry. However‚ the deregulation of aviation industry in Asia Pacific region has resulted in more competitors entering the market. Furthermore‚ many full service airlines
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2. Information System of Air Asia Information systems are implemented within an organization for the purpose of improving the effectiveness and efficiency of that organization. Capabilities of the information system and characteristics of the organization‚ its work systems‚ its people‚ and its development and implementation methodologies together determine the extent to which that purpose is achieved. Air Asia has carry out three type of information system such as yield management system (YMS)‚
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between the Black and Mediterranean seas. Called Asia Minor (Lesser Asia) by the Romans‚ the land is the Asian part of modern Turkey‚ across Thrace. It lies across the Aegean Sea to the east of Greece and is usually known by its Greek name Anatolia. Asia Minor juts westward from Asia to within half a mile (800 meters) of Europe at the divided city of Istanbul‚ where two suspension bridges over the strait of Bosphorus link the two continents. Asia Minor is also bordered by the Sea of Marmara on the
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Economic Development in South Asia and the Impact of Globalization1 ISHRAT HUSAIN I would like to address three questions pertaining to the topic assigned to me this morning. The first question is: How have the South Asian economies fared in the last decade and what are their prospects for the future. The second question is: How well they have done compared to other competitor developing regions particularly East Asia? Finally‚ how have these countries positioned themselves to meet the challenges
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Paulina Rodríguez Llaca International Marketing Berri Pure Fruit Juice Second Partial INDIRECT OR DIRECT ENTRY INDIRECT. Make a strategic alliance with other companies that export to Australia so they can save money on transportation. The reason for take this decision is because there are several companies that export their products to Taiwan (specially green technologies)‚ so both companies can get benefits from this alliance and reduce their cost. The best way to reach the objective
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also discuss the culture and management style of AirAsia and its ability to address to the challenges faced by the company. Furthermore‚ the report aims at highlighting the expansions of AirAsia with future expectations. Background of AirAsia Air Asia‚ an ailing‚ in debt‚ government owned airline was purchased by Tony Fernandes‚ a Malaysian Indian entrepreneur in 2001. Fernandes invested all his valuables and saving in purchasing this airline company that only possessed two Boeings and was deeply
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South Asia‚ also known as Southern Asia‚ is the southern region of the Asian continent‚ which comprises the sub-Himalayan countries and‚ for some authorities (see below)‚ also includes the adjoining countries to the west and the east. Topographically‚ it is dominated by the Indian Plate‚ which rises above sea level as the Indian subcontinent south of the Himalayas and the Hindu Kush. South Asia is surrounded (clockwise‚ from west) by Western Asia‚ Central Asia‚ Eastern Asia‚ Southeastern Asia and the
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Drug Control in Central Asia This video talks about Central Asia’s drug control problem and how they are not very well equipped to deal with this issue. This video addresses policy issues. These countries do not have the means to control their drug problem. One major factor is heroin coming from Afghanistan. Countries surrounding Afghanistan have a very high rate of heroin abuse. These abusers could be a productive part of society‚ but instead are doing drugs. The video talks about an agency that
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