Group 2 Michelle De Jesus Beatrix Evangelista Keisha Dawn Flores April Danielle Marquez Korina Robles Nicole Zulueta Company Case (AirAsia: The Sky’s the Limit) 1. What are the micro and macro environmental factors that have contributed to the early success of AirAsia? Micro Environmental Factors CEO Tony Fernandes – a strong believer in “leading by example”‚ he works alongside his team that allows him to get to know them better. Partners – although AirAsia has limited resources‚ it has
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Japanese Nationalism and its Impacts in East Asia Introduction Led by a new group of conservative leadership‚ Japan is undergoing a rise in nationalism fueled by complex mixture of causes spanning from internal politics‚ economy‚ perception of new threat from China‚ and external influence know in Japan as Gaiatsu. Meanwhile‚ East Asia is experiencing a dramatic shift in regional dominance from Japan to China. Due to the rapid growth in China’s economy‚ East Asian nations‚ having depended on Japan
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AirAsia is one of the award winning and largest low fare airlines in the Asia expanding rapidly since 2001. With a fleet of 72 aircrafts‚ AirAsia flies to over 61 domestic and international destinations with 108 routes‚ and operates over 400 flights daily from hubs located in Malaysia‚ Thailand‚ and Indonesia.(Wong Pui Man Cary‚ March 2009). Air Asia has their own associate companies as well for instance‚ Air Asia Thai Air Asia and also
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Air Asia Background AirAsia is one of the award winning and largest low fare airlines in the Asia expanding rapidly since 2001. With a fleet of 72 aircrafts‚ AirAsia flies to over 61 domestic and international destinations with 108 routes‚ and operates over 400 flights daily from hubs located in Malaysia‚ Thailand‚ and Indonesia. Today‚ AirAsia has flown over 55 million guests across the region and continues to create more extensive route network through its associate companies. AirAsia believes
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Marketing Principles Assignment one Air Asia Section 101 Ibrahim K. Al-Zuwaid 200800196 Company Case Q. What are the micro and macro environmental factors that have contributed to the early success of Air Asia? Micro factors: 1. Fernandes (the CEO of Air Asia) contributed heavily to the success of Air Asia. He was seen working alongside with the employees as a baggage hander to get to know his staff members and to listen to the customer’s wants and needs. Mr. Fernandes
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Air Asia: Strategic management report Intoduction Air Asia was founded in 1993 and has since grown to be one of the biggest airlines in the world. It initially operated in Malaysia and currently operates in over 25 countries (Ricart and Wang 2005). It began operations in October 1996‚ operating out of Kuala Lumpur as its central location (Ricart and Wang 2005). The airline was bought by Tune Air in 2001 for one ringgit‚ the equivalent of 0.26 US cents‚ at a time when the company had $10.5 million
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low-cost carrier. 1.0 EXTERNAL ANALYSIS 1.1 Industry Identification AirAsia belongs to the airline industry. Competition in the airline industry is very intense and is growing rapidly together with the increase in demand for budget fares across Asia. The different airlines are making use of several strategies to compete with one another in the airline industry and it is crucial for airline companies to identify their competitive advantages so as to be able to achieve profits and brand equity globally
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grew with anti-British sentiment. The outrageous division of Bengal by Viceroy Lord Curzon was incited such anti-British sentiment. The All-India Muslim League was formed as an advocate of the Muslim minority‚ and the political landscape of South Asia was forever changed‚ with Muslims and Hindus mixed up and pitted against each other. They sought‚ then‚ to be divided into more than one nation from the colony of India. The population resettlement question following the new independence of India became
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father to invest in the business two years ago. She said the most popular bubble tea product they have is the pearl milk tea. They sell up to one million cups of bubble tea in a month. Besides Malaysia‚ Chatime has over 700 retail outlets across the Asia Pacific region. On the collaboration with BCARD‚ BLoyalty Sdn Bhd director Gary Yeoh said they have over 300‚000 members currently. He hopes the collaboration with Chatime Malaysia through its Thristea card will increase its memberships by 400‚000
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Asia United Bank: Prospectus Highlights (Summary & Recommendation) RECOMMENDATION: BUY AUB at the offer price of P95/share‚ with a book value estimate of 58.34 – 59.24 (assuming exercise of overallotment/OA)‚ registers a Price-to-Book Value (PBV) of 1.63 – 1.60x. Based on a 2 – 2.3x PBV range‚ which is the current PBV range in the banking sector‚ we forecast a Price Target Range of 116 – 128. Assuming full exercise of OA‚ Price Target Range increases to 118 – 130. The closest comparable
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