University of Wales Institute Cardiff (UWIC) London School of Commerce MBA 2 - Strategic Management MELIHA ATASEVEN 0718SBSB1009 SUBMITTED TO MERVYN SOOKUN Table of Contents Executive Summary…….….……….………………………………………………. 2 I. INTRODUCTION …….………………………………………………………….3 II. DIMES…………………………………………………………………………..…4 2.1 History of Dimes………………………………………………………….4 2.2 Vision and Mission of Dimes…………………………………………….6 2.2.1 Mission………………………………………………………….6 2.2.2 Vision……………………………………………………………6
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awareness of consumers and the ascent in the accessibility and mixed bag of fruit juice beverages. The interest and the price of concentrated fruit juice diminished in the universal market in the second 50% of 2008 due to the negative impacts from the worldwide monetary emergency. The global market for fruit and vegetable juice beverages is gauge to achieve 64.46 billion liters by 2015. It is accounted for that the juice drinks section is required to witness expanded request in both esteem and volume
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Following this strategy‚ we diversified into manufacturing of “fruit juices” through our wholly owned subsidiary “Surya Fresh Foods Ltd.” in January 2006.The manufacturing facility is located at Greater Noida‚ U.P. We have consciously invested in creating markets for fruit juices and have established brands such as “Fresh Gold” & “Treat”. Both the brands are also well established and have penetrated into the fruit juice market aggressively by commanding considerable market share. We have also
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Nestlé Pakistan Introduction Nestlé Pakistan Ltd is a subsidiary of Nestlé S.A. - a company of Swiss origin headquartered in Vevey‚ Switzerland. It is a food processing company‚ registered on the Karachi and Lahore stock exchanges and operating in Pakistan since 1988 under a joint venture with Milk Pak ltd and took over management in 1992. For ten years in a row‚ the company has won a place among the top 25 companies of the Karachi Stock Exchange. Headquartered in Lahore‚ the Company operates
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Strawberry; Fruit drink; Storage Temperature; Stability INTRODUCTION The extreme hot summer weather of Pakistan is mainly responsible for the demand of fruit drinks. There has been a spectacular growth in the consumption of fruit drinks. Fruit juices are now a regular part of the diet of many people. The huge
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Section 3: My New Soft Drinks’ Marketing Mix. Introduction Product My type of product is a drink. A drink established from the idea of environmental conservation. Green Blast will be a product that people would want to buy. It will be a long term selling product if at all it is promoted properly and consumer engagement is encouraged. Just as a reminder the drink is going to be an all fruity with exotic mixes from all possible mixes. Green Blast relates to the target market in various ways
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bottling and earning facilities was added in 1993 to produce fruit juice‚ squash‚ sherbet‚ jam‚ jelly etc. the company processing unit started commercially production in July 1993 and launched its products in the market under the brand name “PRAN”. PRAN stands for Programme for Rural Advancement Nationally. The brand Pran has established itself in every category of food and beverage industry and can boost a product range from Juices‚ Carbonated Drinks‚ Confectionery‚ Snacks‚ and Spices to even Dairy
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flowers that are white in color. Noni fruit grows in bunches and are about 12 centimeters in breadth. Though the looks of the fruit are good‚ it cannot be consumed raw. Both the taste and the odor of noni fruit are repulsive. While the noni fruit juice is well known to the world‚ the rest of the plant ranging from its roots‚ bark‚ stem‚ and flowers are also used for producing various medicinal products. In order make noni fruit edible‚ it has to be processed in a method that changes the taste and
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delicious natural fruit crushed up and put into bottles that could be grabbed on the way to work. The firm was set up in 1999 having spent £500 on fruit‚ turned it into smoothies and sold them at a small London music festival. At this time‚ the fruit juice market in the UK was huge whereas the smoothie market was in its infancy. The biggest UK smoothie company was then PJs with a turnover of just under £3million in three years. innocent felt PJs smoothies failed to taste as good as homemade smoothies
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largest Coke bottler in the world‚ Coca-Cola Enterprises‚ which staffs facilities all over the world. Although Coke has never produced an organic product‚ they do own Odwalla‚ which is a natural juice company. This product would not be marketed as an Odwalla brand‚ but Odwalla’s knowledge of natural juice making will be a great strength for Coca-Cola. Organic products are on the rise‚ with 70% of Americans having purchased something organic at least once. While organics are becoming more and more
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