1 6 CHAPTER Advertising‚ Publicity‚ and Sales Promotion In the summer of 1965‚ 17-year-old Fred DeLuca was trying to figure out how to pay for college. A family friend suggested that Fred open a sandwich shop—and then the friend invested $1‚000 to help get it started. Within a month‚ they opened their first sandwich shop. From that humble start grew the Subway franchise chain with more than 33‚000 outlets in 91 countries. Targeted advertising‚ timely publicity‚ and sales promotion have been
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Journal of Marketing Management‚ 2006‚ 22‚ 643-669 Markus Wohlfeil1 and Susan Whelan2 Consumer Motivations to Participate in Event-Marketing Strategies As part of the Adidas goes street-campaign‚ the Adidas Predator Cup was a fun-soccer tournament designed to "reconnect the youth in Germany with Adidas and the soccer sport by enjoying the pure fun‚ freedom and personal happiness of playing an informal soccer match with friends". Despite knowing that the Adidas Predator Cup was designed to
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"Soul‚ Craft‚ and Cultural Hierarchy." Musician Magazine 1-9 Soul‚ Craft‚ and Cultural Hierarchy ENERGETIC‚ ARTICULATE‚ AND MUSICALLY impressive‚ Wynton Marsalis brings considerable weight to the contention that jazz is superior to other popular musical genres‚ and to a narrow‚ bebopcentered view of the jazz tradition. As forcefully opinionated as he usually is‚ though‚ Marsalis was brought up short a few times during this joint interview with keyboardist Herbie Hancock (b. 1940). For Marsalis
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Can’t boot - OS Version Mismatch__ As because of my system loaded with Windows 7 unable to work long enough‚ I am simply not able to export the data and settings. As a result of the same‚ I am simply not able to import them into my retail version. The fault status gets represented by the alphanumerical value as: 0xc0000098 and the error information reads as: “The selected entry simply failed to get loaded just because of the missing application”. Slow bootup with blinking cursor Since the past many
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emeraldinsight.com/0263-4503.htm MIP 27‚4 The planning and implementation of integrated marketing communications 524 Barbara Caemmerer Received November 2008 Revised March 2009 Accepted March 2009 Department of Marketing‚ University of Strathclyde‚ Glasgow‚ UK Abstract Purpose – The purpose of this paper is to illustrate the tasks involved in the planning and implementation of integrated marketing communications using an interesting‚ real-life case study. Design/methodology/approach
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..................... DOTSE LINFORD KWABLA 10BMR069 ...................... MAVIS TUOBEWERE GYEREH 10BMR070 ....................... THE EFFECT OF E-MARKETING AS A PROMOTIONAL CAMPAIGN ON THE FINANCIAL PERFORMANCE OF MOBILE TELECOMMUNICATION NETWORK IN GHANA 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Mobile telecommunication network‚ the leading telecommunications company in the emerging
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CASE STUDY 10H VIAGRA – AN OUTSTANDING GROWTH STRATEGY MARKETING STRATEGY Viagra is now virtually a household word. Perhaps not a word readily used in most households‚ whether or not it is present in the confines of the medicine cabinet or the sock drawer‚ but a word that is readily recognised and has developed a strong image very quickly. The little blue‚ diamond-shaped pill to cure impotence was always going to be what the pharmaceutical industry calls a ’blockbuster ’ drug.
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Daneshjou Blvd‚ Iran b‚c‚e MBA(GM) Graduate‚ Faculty of Management‚ Multimedia University‚ Cyberjaya‚ Malaysia d Senior Executive at SYABAS‚ Pursuing MBA(GM) at Multimedia University‚ Cyberjaya‚ Malaysia ABSTRACT Green concept and green marketing had an exponential growth over the last decades and it had a significant impact on the market and environment globally. Following a widespread review of existing literature‚ this study has adopted the TPB model by Ajzen‚ 1991. The relevant behavioral
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Planning Intellectual Property for Marketing Strategies in the Digital Content Chapter 2 Literature Review The primary object here is to review the relevant literature of the current state of marketing theories‚ applications of marketing strategies‚ intellectual property stipulations and the influences of the Internet to the digital content industry. The review eventually leads to inadequate resources: concepts‚ theories‚ and talents. In truth‚ there are still no generally accepted
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Title: Better by the Circle? The dynamic effect on the Marketing Concept. Abstract The marketing concept is an overarching concept that links the philosophies‚ practices and theories of marketing. It closely examines an organisations ability to analyse the needs of the customer and make informed decisions based on these needs. These decisions are based on evidence and work towards matching the organisations capabilities and the customer needs‚ ultimately‚ to satisfy both the organisation and the
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