Marketing at the bottom of the pyramid Submitted by: Akshay Garg (001) Akshay Mishra (007) Keerthi N. (028) Mreegasha Mondal (034) Background and Motivation The Bottom of the Pyramid (BOP) has emerged as one of the dominant ideas in business lately. The phrase “bottom of the pyramid” was used by U.S. president Franklin D. Roosevelt in April 7‚ 1932. In economics‚ the bottom of the pyramid is the largest‚ but poorest socio-economic group. According to the author of the book-‘Fortune at
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Dreams “Hold fast to dreams/ For if dreams die /Life is a broken-winged bird/ That cannot fly.” There are many ways to interpret Langston Hughes in this poem‚ but it is clear that he is saying that we‚ as people‚ need dreams to keep on going. Throughout this unit‚ we have seen many different cases in which dreams can come true‚ even if not all of them do. While dreams can seem truly impossible to accomplish‚ they are worth pursuing because it gets through the days of hopelessness‚ there is lot to
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better. Pondering the future is not an unusual characteristic to have. It is natural to try to figure out what will happen to someone and why. This allows one to consider the realisticness of a dream and what will happen if it isn’t achieved. In Langston Hughes’ poem “Harlem”‚ the speaker wonders about his “deferred dreams”. He wants to know if not pursuing his dream will cause regret later in life‚ and I wonder that as well. I want to know what the consequences are for not reaching my goals in life
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Maya and the darker brother in Langston Hughes’s “I‚ Too (1924)” both know their self worth. The darker brother knows once people realize everyone is the same‚ the white race will be ashamed the way they treated people. The white race will “see how how beautiful” he is and will “be ashamed” of what America has become (Hughes 1.16- 1.17). However‚ Invisible never had the opportunity to feel as secure. Invisible goes unnamed because
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The poem’s first stanza explains how fast the end of the day is approaching. The first two lines‚ “Gather ye rose-buds while ye may‚ Old Time is still a-flying”‚ develop a sense of urgency within the stanza‚ as if it is telling someone to gather their things before time runs out. This also conveys the image that time will continue no matter what‚ and anything that comes in its path will soon run its course and die. The same idea is revealed in the next two lines‚ when it says “And this same flower
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Reflecting back on the three poems I read in class A Dream Deferred by Langston Hughes has to be one of my favorites now. In this poem the writer talks about the various ways of what may happen to a dream being postponed. Before i had read it I did wonder from the title what do I think happens to a dream being delayed‚ which i answered in my head if there are people like me and haven’t accomplished a certain dream I guess Id just give up on it or just wait till the right time to try and achieve the
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had ended years ago. Harlem became a neighborhood full of the African American community. Soon Harlem had a growing artistic‚ cultural‚ and social explosion of African American culture‚ this time period is now known as the Harlem Renaissance. Langston Hughes is one of the best know poets during the Harlem Renaissance. He wrote about how African Americans were segregated‚ treated unequally
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Oxford English Dictionary Report: Negro OED report In 1940‚ Langston Hughes wrote: "The word [negro] to colored people of high and low degree is like a red rag to a bull. Used rightly or wrongly‚ ironically or seriously‚ of necessity for the sake of realism‚ or impishly for the sake of comedy‚ it doesn ’t matter. The word [negro]‚ you see‚ sums up for us who are colored all the bitter years of insult and struggle in America." When asked about the etymology of the word Negro most people
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possibility of marketing to the BOP segment. The ultimate goal of this meeting will be to establish a set of general guidelines to use in developing a market strategy for any one of the company’s products to be marketed to the “aspirational poor”. These guidelines needs not be company or product specific at this time. In fact‚ think of the final guideline as a checklist- a series of questions that a company could use as a start in evaluating the potential of a specific BOP market segment for one of its
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In today’s society‚ acts of kindness are rare and unexpected. As Langston Hughes once said‚ “Like a welcome summer rain‚ humor may suddenly cleanse and cool the earth the air and you.” This quote portrays that a “summer rain” relates to an act of kindness‚ startling and unpredictable. Langston Hughes was an American writer whose novels and short-stories were focused on the life of African Americans and their culture.The characters in most of his stories portray the acts of people in the Harlem community
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