Advertising and Public Relations College of Business Vino Kulafu BADPR 3-1D Artist – GARCIA‚ Lalaine Myr Writer – TORRES‚ Jean Marie Planner - LATAGAN‚ Annalyn Company Profile About the product… * Vino Kulafu is the Philippines most popular Chinese wine. * Named after a legendary Filipino jungle hero Kulafu. * The brand has become a byword in Visayas and Mindanao‚ especially for its health benefits. * Vino Kulafu is is appreciated from its 50 proof‚ 25% alcohol and 14 authentic traditional
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majority of premium brands in the spirits industry and a large portfolio of premium wines‚ while at the same time divesting itself of those companies not in line with its new goals. The major satellites in the food industry were Burger King and Pillsbury‚ which Diageo managed to sell in 2002 and 2001 respectively. Today they are the controlling producer of spirits in the US and UK‚ and compete globally in both wine and spirits. Major issues facing the firm include an inability to completely divest
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About Us All those people who love to buy wine‚ look for discounts on their drinks. Vineonline is not an online merchandizing store. The range of products on the site is dictated by what they can source and offer to you at incomparable prices. To put it simply they are wine traders selling directly to you. Vine online is one place for you that provide wine at a price that you have been looking. Vine Online is one of the largest self-regulating buyers of wine in New Zealand and through their networks
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and used it to barter with. Because they had an abundance of grain‚ this was convenient. Using it as currency‚ in turn‚ saved them money. They then could use that money to develop cities and expand. Chapters 3 & 4 Q: Describe the role that wine plays in
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How Six Beverages changed the Face of the EarthThroughout history certain drinks have marked a trend that has changed the face of the earth. Each drinks including beer‚ wine‚ spirits (distilled alcohol)‚ coffee‚ tea‚ and coca-cola have been a catalyst for the development of our society. As a result‚ the alcohol and the caffeine in the drinks have not only quenched our thirst through history‚ but have done much more than that; they have helped different cultures intertwine. Each one of them set humankind
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Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant http://www.blueoceanstrategy.com/ W. Chan Kim Renee Mauborgne Chapter One: The blue ocean strategy is best illustrated by the performance of Cirque du Soleil. Created in 1984 by a group of street performers‚ Cirque productions have been seen by almost 40 million people in 90 cities around the world. In less than 20 years‚ Cirque du Soleil has achieved revenue levels that took Ringling and Barnham
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INTERNATIONALIZATION OF SEE-FIRMS Final Group Report Table of content 1 1.1 1.2 1.3 INTRODUCTION .......................................................................................................... 1 Background Description ......................................................................................................................... 1 Research Purpose .....................................................................................................................
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Jaeger is one of the member own the company. It is located in St. Helena‚ California in the northern Napa Valley where the winery can produce the best grape quality. Each year Freemark Abbey can produce 25‚000 cases of wine bottled and there is 1000 cases of Riesling. (12 bottles of wine in each case) Jaeger needs to make a decision to maximize the profit and minimize the loss depending on the possible risk of the approaching storm. In order for him to decide whether to harvest the Riesling grapes
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Anti-Aging and the Benefits of Resveratrol in Red Wine Brandon Tietz SOC 400 Mitch Aagard Stevens-Henager College Anti-Aging and the Benefits of Resveratrol in Red Wine In a study carried out by Harvard professor‚ Dr. David Sinclair‚ he tested the effects of the compound Resveratrol in mice‚ a compound found in red wine. He “argued that the phytonutrient worked its magic by ‘turning on’ the SIRT1 gene‚ one of a family of genes called the Sirtuins.” (Healy‚ 2012). It is believed to control
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wanted to begin mass marketing a new wine brand. The idea would be to use different grapes in order to be more accessible to the younger generation. The target price range would be €20-€25 per bottle (Dessain‚ 2011). There are a large number of young wine drinkers who cannot afford the high prices of the current Gran Vin brand and are therefore not being attracted to the Château de Margaux vineyards. If these consumers were introduced to an affordable brand of wine from the Margaux estate‚ then they
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