REVITALIZATION OF BOROLINE To revitalize the brand we first need to understand the problems associated with the brand boroline. To be more precise‚ why boroline is not able to struggle through the competition. The following gives you the causes and techniques for the revitalization of BOROLINE. Lack of right amount and mode of advertisement. Present generation is a fast moving generation who is only aware of the products they see. So a lack of advertisement is a major concern here. Present
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wake of 21st century and due to globalization in the Indian Industrial arena‚ multiple international products are available in the market‚ Boroline as a product started losing its prominence. Re-energizing / Re - establishment of the brand was required to capture the lost ground. Objective and Scope of Study Re –Branding / Re- establishing the brand Boroline in the Indian market would require extensive research‚ of the changing mindset of consumer in the urban and rural India providing with a scope
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Considering the fact that Burnol product has become generic to customers usage & hence there is less / no repurchase of the product in the market. Reason being‚ the product is accepted only as ‘burn specialist’ and not as an Antiseptic cream unlike Boroline‚ boroplus etc. But it is also necessary to remember that Burnol has remained as a Sole Burns cream in the market and hence‚ removing or changing the brand name of this product may lead to a negative impact on its current sales & brand image.
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Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management‚ Asian Institute of Technology‚ Klong Luang‚ Pathumthani‚ Thailand Abstract Purpose – The purpose of this conceptual paper is to identify important elements of brand building based on a literature review and case studies of successful brands in India. Design/methodology/approach – This paper is based on a review of the literature and takes a case study approach. The paper suggests the framework
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30 crores. Burnol generic status in this domain. Considered must have in houses and first aid boxes To increase market share it have to target other segments . Repositioning burnol. COMPETITION 1972 shield Medigard from JL Morrison Boroline started in 1929.They kept about 60% of antiseptic market. Burnol had the burn market due to the generic nature of the product. Dettol.Generic nature. Overcome antiseptic solution image with launch of Dettol soap‚handwash HOW BRAND POSITIONING AFFECTED
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Marketing Management-1 BURNOL- Case Study Report Submitted by: Group 6 (Section B) Abhiraj Bisht (B12066) Anuj Kasat (B12073) Jatin Mehta (B12085) Nishant Vageriya (B12097) Saugat Thakur (B12110) XLRI Business Management 2012-14 What was the biggest dilemma faced by Burnol in terms of its positioning? Can the company do something to prevent the product from becoming generic to the usage category? Please elaborate. POSITIONING DILEMMA Over the years Burnol has developed into a preferred
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“Safed Teeka” – Communicating Boroplus Antiseptic Cream Introduction On a fine Monday morning on August 26th 2011‚ work was at its peak at the Kolkata Head office of Emami Ltd. Mr. Subir Sen (Sen) was sitting at his desk with an advertisement running on his desktop which showed actor Amitabh Bachchan[1] (Amitabh)‚ the brand ambassador of Emami. Sen had completed his MBA in Marketing from the ICM‚ Calcutta‚ and had joined Emami Ltd. under the Boroplus brand as a Brand Executive. The advertisement
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सबसे पहले यहाँ स्पष्ट कर देना जरुरी है की यहाँ केवल जीरो तकनीकी ( zero technology ) से बनी स्वदेशी वस्तुओ के बारे में कहा जा रहा है . जैसे आचार‚ पापड़ ‚ साबुन तेल शम्पू टूथ पेस्ट आदि जिनको बनाने में कोई विशेष तकनीकी की जरुरत नहीं होती ‚ जो छोटे छोटे लघु उद्ध्योग लगा कर आम आदमी भी रोजगार कमा सकता है . अगर ये जीरो तकनीकी का सामान भी विदेशी कंपनी आ कर बना कर बचेंगे तो छोटे छोटे उद्योग बंद हो जायंगे और आम आदमी का रोजगार चला जायगा . और मुनाफे का पैसा विदेशो में चला जायगा . BE INDIAN BUY INDIAN:
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EXPANSION STRATEGY STAR BUCKS GLOBAL EXPANSION When Starbucks entered China in 1999‚ the coffee company was prohibited from wholly owning its stores. Beijing lifted those restrictions on foreign ownership in the retail sector at the end of 2004‚ as a condition for its entry into the World Trade Organization. (Wall Street Journal‚ 2006) Since then Starbucks has increased its equity position in Shanghai and Taiwanese operations‚ acquiring a 50 percent ownership interest in its Shanghai joint-venture
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“Changing face of advertising with special reference to audio-video media in Pune city” Researchers: Ms‚Preeti Mayee‚ ZEAL Institute of Management and Computer Application‚ Narhe‚Pune Email: preetimayee@yahoo.com‚ Cell No: 9890615489‚ ABSTRACT “CHANGING FACE OF ADVERTISING WITH SPECIAL REFERENCE TO AUDIO-VIDEO MEDIA IN PUNE
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