REVITALIZATION OF BOROLINE To revitalize the brand we first need to understand the problems associated with the brand boroline. To be more precise‚ why boroline is not able to struggle through the competition. The following gives you the causes and techniques for the revitalization of BOROLINE. Lack of right amount and mode of advertisement. Present generation is a fast moving generation who is only aware of the products they see. So a lack of advertisement is a major concern here. Present
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wake of 21st century and due to globalization in the Indian Industrial arena‚ multiple international products are available in the market‚ Boroline as a product started losing its prominence. Re-energizing / Re - establishment of the brand was required to capture the lost ground. Objective and Scope of Study Re –Branding / Re- establishing the brand Boroline in the Indian market would require extensive research‚ of the changing mindset of consumer in the urban and rural India providing with a scope
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Rural Entrepreneurship-One key to Rural Revitalization Abstract Entrepreneurship can play an important role in rural development. “Entrepreneur means one who creates a product on his own account‚ who ever undertakes on his own an industrial/trading enterprise in which work men are employed”. If entrepreneurships really encouraged in rural area it would‚ of course‚ be instrumental in changing the face of rural areas by solving the problems
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Trade union is an important aspect in protecting workers rights and improving their working conditions. According to Sidney and Beatrice Webb (1920)‚ trade union is “a continuous association of wage earners for the purpose of maintaining or improving the conditions of their working lives” (Sidney and Beatrice Webb‚ 1920). For many years‚ trade unions in most advanced market economies like UK‚ US‚ German‚ Italy‚ have been on the decline and faced increasingly challenging conditions in representing
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Considering the fact that Burnol product has become generic to customers usage & hence there is less / no repurchase of the product in the market. Reason being‚ the product is accepted only as ‘burn specialist’ and not as an Antiseptic cream unlike Boroline‚ boroplus etc. But it is also necessary to remember that Burnol has remained as a Sole Burns cream in the market and hence‚ removing or changing the brand name of this product may lead to a negative impact on its current sales & brand image.
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Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management‚ Asian Institute of Technology‚ Klong Luang‚ Pathumthani‚ Thailand Abstract Purpose – The purpose of this conceptual paper is to identify important elements of brand building based on a literature review and case studies of successful brands in India. Design/methodology/approach – This paper is based on a review of the literature and takes a case study approach. The paper suggests the framework
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30 crores. Burnol generic status in this domain. Considered must have in houses and first aid boxes To increase market share it have to target other segments . Repositioning burnol. COMPETITION 1972 shield Medigard from JL Morrison Boroline started in 1929.They kept about 60% of antiseptic market. Burnol had the burn market due to the generic nature of the product. Dettol.Generic nature. Overcome antiseptic solution image with launch of Dettol soap‚handwash HOW BRAND POSITIONING AFFECTED
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Marketing Management-1 BURNOL- Case Study Report Submitted by: Group 6 (Section B) Abhiraj Bisht (B12066) Anuj Kasat (B12073) Jatin Mehta (B12085) Nishant Vageriya (B12097) Saugat Thakur (B12110) XLRI Business Management 2012-14 What was the biggest dilemma faced by Burnol in terms of its positioning? Can the company do something to prevent the product from becoming generic to the usage category? Please elaborate. POSITIONING DILEMMA Over the years Burnol has developed into a preferred
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the closing down of three production facilities in the UK (International Directory of Company Histories‚ 2001) How did they use Digital Marketing to contribute to the revitalisation of the business? Burberry made an extensive use of Digital Marketing and effective combination of online tools that contributed to the revitalisation of the business. This British home-based brand managed to be established globally and by using the digital marketing achieved to reach even more customers and followers
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The focus for week seven of the course is on ‘Africa‚ World War II‚ and its Aftermath’‚ which is another debated topic between African historians. In class two main arguments stood out‚ the first being that one outcome of World War II was a revitalisation and strengthening of the colonial states. In comparison‚ there is no denying that nationalism expanded and became more violent following the war supporting the second argument that World War II began the end of colonialism in Africa. With many different
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