Submission: Abstract Corporate rebranding is a strategic activity undertaken by corporations as they try to revitalise their firm and reassert their market position. As corporate rebranding is conceived as a viable strategic option for brand/corporate revitalisation‚ it is also worrying that CEOs and senior management assume that changing the company’s identity will automatically translate to enhance company image. From this perspective‚ the study explores the impact of corporate rebranding to brand equity
Premium Brand Qualitative research Brand management
HUMRES-00366; No of Pages 18 Human Resource Management Review xxx (2010) xxx–xxx Contents lists available at ScienceDirect Human Resource Management Review j o u r n a l h o m e p a g e : w w w. e l s e v i e r. c o m / l o c a t e / h u m r e s Hearing a different drummer? Convergence of human resource management in Europe — A longitudinal analysis Wolfgang Mayrhofer a‚⁎‚ Chris Brewster b‚ Michael J. Morley c‚1‚ Johannes Ledolter d‚2 a b c d WU (Vienna University of Economics and
Premium Human resource management
CWS/WP/200/3 Process of Trade Liberalisation under the Information Technology Agreement (ITA): The Indian Experience Working Paper Murali Kallummal* Associate Professor‚ Centre for WTO Studies‚ IIFT April‚ 2012 Centre for WTO Studies (CWS) Indian Institute of Foreign Trade‚ New Delhi * The author would like to express his sincere gratitude to Prof. Abhijit Das (Head‚ Centre for WTO Studies) for the inspiration‚ comments and support extended. The responsibility for the contents
Premium International trade World Trade Organization
COVER ISSUE 31/8/06 12:38 pm Page 2 PA R T N E R S H I P M AT T E R S CURRENT ISSUES IN CROSS-SECTOR COLLABORATION ISSUE 4: 2006 SPECIAL EDITION for THE PARTNERING EVENT CAMBRIDGE‚ UK SEPTEMBER 24-26‚ 2006 COVER ISSUE 8/9/06 10:52 am Page 3 PA RT N E R S H I P M AT T E R S 4 CURRENT ISSUES IN CROSS-SECTOR C O L L A B O R AT I O N SPECIAL EDITION COMMISSIONING EDITOR Leda Stott E D I T O R I A L S U P P O RT Sehr Hussain-Khaliq and Sasha Hurrell
Premium Civil society Millennium Development Goals Partnership
SINGAPORE TOURISM BOARD ANNUAL REPORT 2011/2012 SINGAPORE TOURISM BOARD ANNUAL REPORT 2011/2012 SINGAPORE TOURISM BOARD ANNUAL REPORT 2011/2012 Vision and Mission 3 Chairman’s Message 4 Chief Executive’s Message 5 Board of Directors 7 Management Team 11 Corporate Governance 12 Singapore Tourism: Competing at a New Level 17 Tourism Sector Performance: Another Outstanding Year in Singapore Tourism 18 Greater Value Creation 22 Understanding
Premium Board of directors Singapore Tourism
Introducing Sociolinguistics ‘Here is a welcome introduction to sociolinguistics by a leading researcher in the field. Users will be inspired by the breadth and sweep of Meyerhoff’s treatment.’ William Labov‚ University of Pennsylvania‚ USA ‘Miriam Meyerhoff’s entertaining volume revels in the diversity that is the cornerstone of sociolinguistics – she takes us to every continent to provide contemporary‚ refreshing and engaging examples of the key concepts of the discipline‚ and does so in a
Premium Sociolinguistics
NATIONAL OPEN UNIVERSITY OF NIGERIA SCHOOL OF ARTS AND SOCIAL SCIENCES COURSE CODE: ENG 454 COURSE TITLE: MULTI LINGUALISM COURSE GUIDE ENG 454 MULTI LINGUALISM Course Team Dr. Taiwo Abioye (Course Developer/Writer) – Covenant University Prof. Kunle Adeniran (Course Editor) – University of Ibadan Dr. I. Omolara Daniel (Programme Leader) – NOUN Mr. Theodore O. Iyere (Course Coordinator) – NOUN NATIONAL OPEN UNIVERSITY OF NIGERIA ENG 454 National Open University
Premium Sociolinguistics Language policy Lingua franca
Analysis of UNION BUDGET 2015-16 Credit Analysis & Research Ltd. 1 TABLE OF CONTENTS Foreword.............................................................................................. 2 Macro Economic Backdrop................................................................ 3-5 Union Budget 2015-16.................................................................... 6-13 Railway Budget 2015-16................................................................ 14-16 Industry Allocation Sectors
Premium Economic growth Economy Tax
When the Games Come to Town: Host Cities and the Local Impacts of the Olympics A report on the impacts of the Olympic Games and Paralympics on host cities Dr Mary Smith London East Research Institute Working Papers December 2008 1 CONTENTS 1. INTRODUCTION 1. 2 Olympics as mega event – why they’re not just about sport 1. 3 What is legacy? Analysis and how to read the trends 1. 4 London’s background 1. 5 London’s bid 1. 6 Legacy’s legacy: heritage and the use of legacy as a policy tool
Premium Olympic Games 2008 Summer Olympics 2012 Summer Olympics
Business Modelling for Decision Making Version 1.0 Flexible Learning Helping you bring Learning to Life Published by The University of Sunderland The publisher endeavours to ensure that all its materials are free from bias or discrimination on grounds of religious or political belief‚ gender‚ race or physical ability. These course materials are produced from paper derived from sustainable forests where the replacement rate exceeds consumption. The copying‚ storage in any retrieval system
Premium Decision theory Decision tree Decision making