Case studies Introduction A summary of the case analysis process C-2 Preparing an effective case analysis – the full story C-5 Case 1 Hearing with the aid of implanted technology: The case of Cochlear™‚ an Australian high-technology leader C-19 Case 2 The Australian retail wars: Coles Myer and Woolworths battle for brand value C-26 Case 3 eBay.com: Profitably managing growth from start-up to 2000 C-32 Case 4 Gillette and the men’s wet-shaving market C-50 Case 5 Gunns and the greens: Governance issues
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Islam‚ Postmodernism and Other Futures A Ziauddin Sardar Reader Edited by Sohail Inayatullah and Gail Boxwell Pluto LONDON • STERLING‚ VIRGINIA P Press First published 2003 by Pluto Press 345 Archway Road‚ London N6 5AA and 22883 Quicksilver Drive‚ Sterling‚ VA 20166–2012‚ USA www.plutobooks.com Copyright © Ziauddin Sardar 2003 © Introduction and selection Sohail Inayatullah and Gail Boxwell 2003 The right of Ziauddin Sardar‚ Sohail Inayatullah and Gail Boxwell to be identified
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ECS8C_C01.qxd 22/10/2007 11:54 Page 597 CASE STUDIES ECS8C_C01.qxd 22/10/2007 11:54 Page 598 ECS8C_C01.qxd 22/10/2007 11:54 Page 599 Guide to using the case studies The main text of this book includes 87 short illustrations and 15 case examples which have been chosen to enlarge specific issues in the text and/or provide practical examples of how business and public sector organisations are managing strategic issues. The case studies which follow allow the
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Political A HISTORY OF WESTERN POLITICAL THOUGHT A History of Western Political Thought is an energetic‚ engaged and lucid account of the most important political thinkers and the enduring themes of the last two and a half millennia. J.S.McClelland traces the development and consolidation of a tradition of Western political thought from Ancient Greece through to the development of the modern state‚ the American Enlightenment‚ the rise of liberalism and the very different reactions it engendered
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