HOUSE OF TATA The Business Agricultural Products Base Metals Non-Metallic Mineral Products Chemicals Construction & Allied Activities Electrical and Non-Electrical Machinery Electricity & Non-Conventional Energy Electronics Services Shipping & Exports Hotels Financial Drilling Real Estate Other Watches Pulp & Paper Press Engineering & Locomotive Vertically integrated Focus in domestic market (India) Resources Financial Capital Managerial Expertise Business Network
Premium Tata Group Venture capital Business ethics
“Safed Teeka” – Communicating Boroplus Antiseptic Cream Introduction On a fine Monday morning on August 26th 2011‚ work was at its peak at the Kolkata Head office of Emami Ltd. Mr. Subir Sen (Sen) was sitting at his desk with an advertisement running on his desktop which showed actor Amitabh Bachchan[1] (Amitabh)‚ the brand ambassador of Emami. Sen had completed his MBA in Marketing from the ICM‚ Calcutta‚ and had joined Emami Ltd. under the Boroplus brand as a Brand Executive. The advertisement
Premium Brand Advertising Brand management
and definitions‚ and examines language planning as it relates to language revival programs in general‚ and to school-based language programs in particular. The term ‘language revival’ is used here as a cover term for related types of language revitalisation‚ renewal and reclamation projects and programs that are being developed all around Australia (Amery 2000‚ pp 17–18; SA DETE 1999‚ p 19; Board of Studies 2003). The paper concludes by examining the language planning and policy background in Australia
Premium Indigenous Australians Language Linguistic rights
Short essay |!|ES04001|!| What are the causes of deterioration of air quality in inner urban areas? How can the air quality in inner urban areas be improved through urban planning and transport development? (12 marks) ## |Causes |4 | |Explain: |urban planning |4 | | |transport development |4 | Suggested answer: |Introduction
Premium City Urban decay Public transport
facilities have also been planned to provide the location with an even wider choice of amenities. The development has vastly improved the local facilities provided in this part of Coventry as well as giving it a new character and a much needed revitalisation. Source: (http://www.saundersarchitects.com/portfolio/3_60) Tasks Assume that you have been employed as an HR consultant to make recommendations to the local Coventry Chamber of Commerce regarding the potential of this development to
Premium Shopping mall Pizza Hut Train station
of your choice as an example if you wish 4. Discuss‚ using appropriate theory and examples from any industries and countries of your choice‚ how a manager would deal with a brand that needed: a. Reinforcement (10 marks) b. Revitalisation (10 marks) c. Retirement (5 marks) You may use different industries and markets for each part of this question if you wish. 5. Using a brand and market of your choice‚ illustrate how marketers should use all elements of the marketing
Premium Brand management Brand Management
Case Study: BT Retail Executive Summary BT was created in 1981 when the telecommunications arm of the British Post Office was reformed as a separate entity in preparation for privatisation in 1994. The various challenges came with this privatisation which included competition‚ very tight government regulations which had an impact on product prices and the day to day running of the business. As a result of the privatisation‚ a different direction had to be adopted by the company as having
Premium Management Strategic management
the city centre. This Newcastle Urban Renewal Strategy 2012 considers the suitability of the Newcastle city centre for urban renewal. It outlines a clear strategy underpinned by a range of initiatives‚ and an implementation plan to support the revitalisation of Newcastle over the next 25 years. The strategy proposes a framework for the city to successfully prosper and identifies initiatives to improve the city’s economy‚ access‚ connections and the quality and attractiveness of the public domain.
Premium City
Key Concepts | Key notions/ ideas/ points | Comments | InertiaWhy is it difficult to change? | To understand why there is organisational inertia and why it is difficult to change‚ it is necessary to first identify them so that they can be individually addressed. This can be done by categorising the inertias identified into ‘socio-technical’‚ ‘cultural’‚ ‘political’ and ‘economical’ with the ‘today’ and ‘tomorrow’ scenarios mapped out for each category. (refer to Appendix A for notes on the various
Premium Change management Business process reengineering
employment on the Gold Coast is in places near Surfers Paradise leading to the fostering of a car-dependent culture. To manage its ever growing populations‚ the city of the Gold Coast should consider initiatives such as urban consolidation. The revitalisation of pre-existing buildings into higher-density housing could help minimise urban
Premium Sustainability City Natural environment