The Modern Art Movement evolved around the turn of the late 1800’s through the turn of the 20th century‚ to the late 1900’s. Visual Art in Western society moved from naturalism to abstraction during this time‚ and emphasis was placed on the Design Elements and Principles rather than representation. Modern Art was influenced by the invention of Photography as it freed artists from the constraints of realism. Teacher’s Notes: “The Sunbaker”‚ 1939‚ Max Dupain. Analysis. Max Dupain’s image
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Websites should be of a simplistic design. This would allow the users who see the site to feel welcomed to use the site and be able to actually use the site. They should be able to discern this within a short time of first seeing the site. Mozilla’s website is one of the Best website designs currently out there. Mozilla’s site has many positives to its design. First off‚ just by looking at the home page‚ it is easily discerned that this is the Mozilla site. The bold title helps with this. There
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the everyday use category. The campaign‚ developed by Ogilvy & Mather‚ was initially aired across the country in teaser poster ads and prints. The advertisements are created in the old traditional Indian cinema poster style‚ with ‘hand painted’ graphics and vivid colors. The ad takes on the form of a mini movie with a father dressing up his daughter as a male character for a skit. To complete the look‚ he glues on a moustache with a drop of Fevicol. Unfortunately for his daughter‚ it stays in
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Boosting customer contentment and confidence- It creates a sense of assurance amidst potential customers as they are contented and comforted about the quality of the product and thus feel more relaxed. Expressiveness- As because of the progress of graphic designing‚ art and computer skills‚ advertisement has changed into one of the most aggressive weapon of communication. A simple product can look attractive with all the special effects and modern computer skills. . Economy- Advertising by far is
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Advertising deals with people’s feelings and emotions. It includes understanding of the psychology of the buyer‚ his motives‚ attitudes‚ as well as the influences on him such as his family and reference groups‚ social class and culture. In order to increase the advertisements persuasiveness‚ advertisers use many types of extensions of behavioural sciences to marketing and buying behaviour. One such extension is the theory of cognitive dissonance. The purpose of advertising can be to create a cognitive
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TEXTURE • Refers to the perception of touch which distinguishes a wide variety of surface qualities. Texture can be imaginary. • It exists as a literal surface we can feel‚ but also as a surface we can see‚ and imagine the sensation might have if we felt it. • Texture can also be portrayed in an image‚ suggested to the eye which can refer to our memories of surfaces we have touched. TEXTURE IN 2D • The tradition of rendering simulated textures goes back to classical antiquity in the paintings
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Week 9: Week Nine - Class Discussion Class Discussion Class Discussion (30 points) This week’s discussion focuses on integrated marketing communications. Companies use various promotional tools in order to design successful integrated marketing communication strategies. Please respond to all of the following prompts in the class discussion section of your online course: Explain how the promotional tools used by an airline would differ if the target audience
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Background of the company(PADINI) Introduction: In Malaysia Padini become the eyes catching brand in the most famous giant shopping mall. This brand also the most successful brand that I meet that can compete with the foreign same line brands like Giordano‚ Esprit‚ Elle and etc. From the minor focus group I did between my friends and relatives‚ surprisingly more than 90% of them thought that Padini is the foreign branded name like Esprit. Until I told them that actually Padini is the Malaysia local
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advertising. This has been supported by the slogan ’a glass and a half of full cream milk in every 200 grams’‚ accompanied by a picture of milk pouring into the Cadbury’s Dairy Milk chocolate block. The image has become an integral part of the packaging design and has been featured in magazines‚ and on buses and trains‚ billboards‚ and of course television. 2. Sales promotions - Cadbury use sales-promotion tolls to draw a stronger and quicker buyer response - It can be used for short-run effects to dramatise
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Executive Summary: Tanishq started in 1995‚ pioneered the concept of branded jewellery. The initial product range was Westernized. Tanishq did not do well for the first few years. It changed the focus to domestic market with more traditional designs. Tanishq educated the consumers on checking for purity of gold and introduced the Karatmeter. Purity of Gold‚ trust‚ honesty are strong associations and has earned a high brand equity. Tanishq has grown in a large scale since then and as of now has
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