A STUDY ON THE IMPACT OF LOYALTY PROGRAMS ON CONSUMER PURCHASE BEHAVIOR INTRODUCTION TO THE ORGANISATION: The Landmark Group was started thirty years ago‚ with the mission of becoming one of the foremost retailers in the Middle East. This‚ by providing customers with a wide range of high quality products at exceptional value. From a single children’s store set up in 1973‚ in Bahrain‚ the Group has expanded exponentially and currently operates over 500 stores‚ several concepts & business interests
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Department of Accountancy AC5521 Cost and Management Accounting Semester B‚ 2012-2013 Instructor: Dr. Hao ZHANG Tel: Office: Email: Office Hours: Time Venue 3442-8546 G7752 haozhang@cityu.edu.hk Wed 3:00 pm to 6: pm Thursdays (9:00 am – 11:50 am) AC1 P4701 Course Aims This course aims to provide students with: 1. 2. 3. 4. an introduction to cost and management accounting for internal reporting and decision making purposes; familiarity with cost terminology‚ and management accounting reports;
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Using the SPADE method‚ analyze Giordano Holdings Limited‚ Inc. Case SITUATION Jimmy Lai was born into poverty in Guandong‚ China. He was exposed to many western retail businesses that encouraged him to join the retail market himself. He thought of using a pizza parlor name to open his clothing chain. Lai founded Giordano in Hong kong in 1981. Giordano’s success is measured by the company’s relentless focus on its five corporate business values of quality‚ knowledge‚ innovation‚ simplicity
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What is a Mall ? A shopping mall‚ shopping center/centre‚ shopping arcade‚ shopping precinct‚ or simply mall is one or more buildings forming a complex of shops representing merchandisers‚ with interconnecting walkways enabling visitors to easily walk from unit to unit‚ along with a parking area – a modern‚ indoor version of the traditional marketplace. Modern "car-friendly" strip malls developed from the 1920s‚ and shopping malls corresponded with the rise of suburban living in many parts of the
Free Shopping mall Retailing Big-box store
Marketing Plan Outline Company Background & Executive Summary Situation Analysis-“Where are we now?” 1. Macro Situation-PEST Analysis 1. Political Factors: 2. Economical Factors: 3. Social Factors: 4. Technological Factors: 2. Micro Situation-SWOT Analysis 1. Internal Assessment (Strengths) 2. Internal Assessment (Weaknesses) 3. External Assessment (Opportunities) 4. External Assessment (Threats) Goal Setting-“Where do we want to go?” 1. Market Segmentation
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Giordano consolidated its position as a leading casual apparel retailer in Asia by offering customers value for money‚ excellent customer service‚ understand customer’s needs. Besides this‚ key success factors like stringent selection procedures and staff’s training‚ operating efficiencies‚ success inventory control to close integration of purchasing and selling functions and short product development cycle. Giordano brand should be positioned against the competition in both new and existing market
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How Business Intelligence is in today ’s global competition Jack Cheung 5-Mar-2013 • What’s Business Intelligence • How BI provides business values to enterprises • Popular BI applications – – – – – – BI reports and dashboards Budget planning Financial consolidation and reporting What-if analysis Balanced scorecard Data mining • Challenges of implementing BI projects • Hot BI topics in 2013 – Big data – Cloud – Social networking • BI career development • References • Q&A What’s
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Background of the company(PADINI) Introduction: In Malaysia Padini become the eyes catching brand in the most famous giant shopping mall. This brand also the most successful brand that I meet that can compete with the foreign same line brands like Giordano‚ Esprit‚ Elle and etc. From the minor focus group I did between my friends and relatives‚ surprisingly more than 90% of them thought that Padini is the foreign branded name like Esprit. Until I told them that actually Padini is the Malaysia local
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Account/LWL Manufacturing Accounts ( A. ) Function of a Manufacturing Acccount For those businesses which deal with manufacturing products. It is common in today’s business to act both as manufacturer ( ) and retailer ( ). e.g Crocodile‚ Bossini‚ G2000‚ U2. What is the advantage as being a manufacturer as well as a retailer? Division of Costs The purpose of a Manufacturing Account is to ascertain Cost of Production ( ). B. Cost of Production = Prime Cost + Factory Overheads + Opening
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2009 MARKETING PLAN Dominic Darbyshire Group 12 Thai Ngoc Minh Chau-s3210023 Le Ngoc Kim Ngan-s3192837 Thai Thi Hong Nhung-s3193525 Le Anh Tai-s3192453 Le Nguyen Hong Van-s3210260 TABLE OF CONTENTS I. EXECUTIVE SUMMARY 3 II. INTRODUCTION 4 III. SITUATION ANALYSIS 5-10 1. Macro Environment 5-7 2. Micro Environment 8-10 IV. SWOT ANALYSIS 11-13 V. OBJECTIVE 14 VI. SEGMENTATION‚ TARGETING AND POSITIONNING 15-19 1. Market segmentation
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